Comparison

HubSpot vs Zoho CRM

On the evidence we track, HubSpot leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★HubSpot73
Zoho CRM65
Score
vioscaleAI score
HubSpot73 / 100medium · 72%
Zoho CRM65 / 100medium · 72%
Pricing
Free tier
HubSpot✓
Zoho CRM✓
Model
HubSpotfreemium
Zoho CRMfreemium
Price level
HubSpotlow
Zoho CRMlow
Transparent
HubSpot✗
Zoho CRM✗
Integrations
Count
HubSpot2,000
Zoho CRM1,000
Security
Disclosure policy
HubSpot✓
Zoho CRM✓
Gdpr
HubSpot✓
Zoho CRM✓
Hipaa
HubSpot–
Zoho CRM✓
Iso27001
HubSpot✓
Zoho CRM✓
Soc2
HubSpot✓
Zoho CRM✓
Reliability
Sla pct
HubSpot99.9
Zoho CRM–
Status page
HubSpot✓
Zoho CRM✓
Adoption
Stackoverflow questions
HubSpot3,000
Zoho CRM–
Release
Cadence days
HubSpot30
Zoho CRM45
Market
Availability
Content
Faq
HubSpot8 items
Zoho CRM8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
HubSpot✓
Zoho CRM✓
Deal / pipeline management
HubSpot✓
Zoho CRM✓
Lead scoring
HubSpot✓
Zoho CRM-
Communication
Email sync & tracking
HubSpot✓
Zoho CRM✓
Automation
Marketing automation
HubSpot✓
Zoho CRM-
Workflow automation
HubSpot✓
Zoho CRM✓
Insight
Reporting & dashboards
HubSpot✓
Zoho CRM✓
Sales forecasting
HubSpot-
Zoho CRM✓
Access
Native mobile app
HubSpot-
Zoho CRM✓
Extensibility
Public API
HubSpot✓
Zoho CRM✓
Custom fields & objects
HubSpot✓
Zoho CRM✓

What each one is

The product in its own terms, so the numbers below have context.

HubSpot

Leader

A business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results

Independently observed

Zoho CRM

A cloud-based platform for managing sales pipelines, customer relationships, and team collaboration. It automates sales workflows, provides forecasting and reporting capabilities, and enables teams to coordinate across distributed work environments.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

HubSpot

Leader
HybridFree tier28-day trial

Free tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.

  • Marketing Hub Pro-
  • Marketing Hub Enterprise-
as of verify ↗

Zoho CRM

Free tier

Free tier for up to 3 users; paid plans available (contact sales).

as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
HubSpot✓
Zoho CRM✓
Deployment
Cloud / SaaS
HubSpot✓
Zoho CRM✓
On-premise
HubSpot✗
Zoho CRM✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

HubSpot

Leader
7 total
  • Salesforce
  • Reddit
  • TikTok
  • LinkedIn
  • Slack
  • Zoom
  • Supermetrics
Independently observed

Zoho CRM

20 total
  • Zoho Creator
  • Zoho Books
  • Zoho Catalyst
  • Zoho Cliq
  • Zoho RPA
  • Google APIs
  • YouTube APIs
  • Zoho Mail
  • Zoho Projects
  • Zoho People
  • Zoho Invoice
  • Zoho Analytics
  • Zoho Desk
  • Zoho WorkDrive
  • Zoho Meeting
  • Facebook
  • Google
  • Instagram
  • Microsoft
  • Amazon
Independently observed
Still deciding?

HubSpot or Zoho CRM: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.