Comparison

HubSpot vs Insightly

On the evidence we track, HubSpot leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
HubSpot73
Insightly65
Score
Vioscale score
HubSpot73 / 100medium · 73%
Insightly65 / 100medium · 74%
Pricing
Free tier
HubSpot
Insightly
Model
HubSpotfreemium
Insightlycommercial
Price level
HubSpotlow
Insightlymid
Transparent
HubSpot
Insightly
Integrations
Count
HubSpot2,000
Insightly2,000
Security
Disclosure policy
HubSpot
Insightly
Gdpr
HubSpot
Insightly
Hipaa
HubSpot
Insightly
Iso27001
HubSpot
Insightly
Soc2
HubSpot
Insightly
Reliability
Sla pct
HubSpot99.9
Insightly99.95
Status page
HubSpot
Insightly
Adoption
Stackoverflow questions
HubSpot3,000
Insightly
Release
Cadence days
HubSpot30
Insightly
Content
Faq
HubSpot8 items
Insightly

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
HubSpot
Insightly
Deal / pipeline management
HubSpot
Insightly
Lead scoring
HubSpot
Insightly
Communication
Email sync & tracking
HubSpot
Insightly
Automation
Marketing automation
HubSpot
Insightly
Workflow automation
HubSpot
Insightly
Insight
Reporting & dashboards
HubSpot
Insightly
Sales forecasting
HubSpot-
Insightly
Access
Native mobile app
HubSpot-
Insightly
Extensibility
Public API
HubSpot
Insightly
Custom fields & objects
HubSpot
Insightly

What each one is

The product in its own terms, so the numbers below have context.

HubSpot

Leader

HubSpot is a customer platform that consolidates data from marketing, sales, and customer service into a single CRM. It includes AI agents, automation tools, and integrations to help go-to-market teams manage customer relationships, build campaigns, close deals, and scale support operations.

Independently observed

Insightly

Insightly is a customer relationship management platform that helps teams manage leads, opportunities, and customer support through integrated sales, marketing, and ticketing tools. The platform includes workflow automation, business dashboards, and extensive third-party integrations to streamline operations.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

HubSpot

Leader
HybridFree tier

Free and premium plans available. Pricing not transparently disclosed on homepage.

  • FreeFree
  • PremiumPremium plans available (pricing not disclosed)
  • EnterpriseContact sales
as of verify ↗

Insightly

from $29/moHybrid14-day trial

From $29/user/month for CRM, $99/account/month for marketing automation, $29/user/month for support. 14-day free trial on CRM.

  • CRM Plus$29/user/month billed annually. 14-day free trial.
    • Lead and contact management
    • Project management
    • Advanced reports
    • Pre-built business dashboards
  • CRM Professional$49/user/month billed annually. 14-day free trial.
    • All Plus features
    • Lead assignment and routing
    • Workflow automation
    • AI Copilot
    • Email summaries and replies
  • CRM EnterpriseContact sales
    • All Professional features
    • Sandboxes
    • Products, pricebooks, and quotes
    • Comprehensive audit logging
    • Custom validation rules
    • +1 more
  • Marketing PlusContact sales
    • Email marketing automation
    • Prospect scoring
    • A/B testing
    • Built-in dashboards
  • Marketing ProfessionalContact sales
    • All Plus features
    • Custom scoring models
    • Advanced prospect tracking
    • Unlimited role-based permissions
  • Marketing EnterpriseContact sales
    • All Professional features
    • Comprehensive audit logging
    • Calculated fields
    • Custom validation rules
  • Support PlusContact sales
    • Comprehensive ticket editor
    • SLA tracking
    • Configurable email macros
    • Customizable reports
  • Support ProfessionalContact sales
    • All Plus features
    • Customer satisfaction surveys
    • Custom ticket automations
    • Portal customization
  • Support EnterpriseContact sales
    • All Professional features
    • Comprehensive audit logging
    • Custom validation rules
    • Unlimited brands and portals
  • AppConnect StandardContact sales
    • Drag-and-drop workflow builder
    • No-code integration
    • 2000+ app integrations
  • AppConnect ProfessionalContact sales
    • All Standard features
    • Custom AppConnect development
    • AWS Lambda support
  • AppConnect EnterpriseContact sales
    • All Professional features
    • Enterprise support
    • Priority development
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
HubSpot
Insightly
Deployment
Cloud / SaaS
HubSpot
Insightly

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

HubSpot

Leader
4 total
  • Salesforce
  • Reddit
  • TikTok
  • LinkedIn
Independently observed

Insightly

10 total
  • Google
  • Microsoft
  • MS 365
  • PandaDoc
  • QuickBooks
  • Xero
  • DocuSign
  • Shopify
  • WordPress
  • Netsuite
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.