Comparison

Hex vs Looker

On the evidence we track, Hex leads this comparison with a composite score of 56/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Hex56
Looker47
Score
Vioscale score
Hex56 / 100medium · 72%updating
Looker47 / 100medium · 56%updating
Pricing
Free tier
Hex
Looker
Model
Price level
Hexlow
Looker
Transparent
Hex
Looker
Integrations
Count
Hex8
Looker1
Security
Disclosure policy
Hex
Looker
Gdpr
Hex
Looker
Hipaa
Hex
Looker
Iso27001
Hex
Looker
Soc2
Hex
Looker
Reliability
Sla pct
Hex
Looker99.9
Status page
Hex
Looker
Adoption
Stackoverflow questions
Hex
Looker2,000
Release
Cadence days
Hex
Looker30
Content
Faq
Hex
Looker8 items

Capabilities

Feature-by-feature on the axes that matter for bi software. “-” means undocumented, not absent.

Core
BI paradigm
HexNotebook
LookerNLQ / search
Semantic / modelling layer
HexBuilt-in
LookerBuilt-in
Engine
Warehouse-native (SQL push-down)
Hex
Looker
Deployment
Self-hostable / OSS core
Hex
Looker-
Managed cloud available
Hex
Looker
Intelligence
Natural-language query / AI copilot
Hex
Looker
Delivery
Embedded / white-label analytics
Hex
Looker
Scheduled reports / alerting
Hex-
Looker
Governance
Row-level security & SSO/SAML
Hex-
Looker-
Commercial
Per-seat pricing published
Hex
Looker
Free tier / free desktop
Hex
Looker
Ecosystem
dbt-native integration
Hex
Looker-
Data-source connector breadth
HexDatabricks, dbt, Git repos, warehouse tables, Unity Catalog metrics
LookerCloud data warehouses (Snowflake confirmed), OAuth-authenticated data sources

What each one is

The product in its own terms, so the numbers below have context.

Hex

Leader

An AI analytics platform for building interactive data products and sharing insights. Features agentic notebooks, natural language query capabilities, and semantic modeling with AI agents.

Independently observed

Looker

Looker transforms static dashboards into governed, agentic analytics experiences. It combines natural language interactions powered by Gemini with a semantic layer to enable organizations to explore data conversationally and automate business decisions through AI agents.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Hex

Leader
from $36/moSubscriptionFree tier14-day trial

From $36/editor/month. Free tier. 14-day free trial on Team plan.

  • CommunityFree
    • Notebook agent trial
    • Connect any data source
    • Up to 5 notebooks
    • Build with all cell types
    • Small compute
  • Professional$36/editor/month
    • Notebook agent
    • Standard credits
    • Unlimited notebooks
    • Up to 5 published apps
    • 30-day version history
    • +1 more
  • Team$75/editor/month, 14-day free trial
    • Threads agent
    • Semantic model agent
    • Extended credits
    • Unlimited published apps
    • Visual exploration and drill down
    • +5 more
  • EnterpriseContact sales
    • Explorer seat add-on
    • Audit logs
    • Premium credits
    • OAuth database connections
    • Observability API
    • +6 more
as of verify ↗

Looker

Pricing not documented yet.

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Hex
Looker
CLI
Hex
Looker
Deployment
Cloud / SaaS
Hex
Looker

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Hex

Leader
8 total
  • Databricks
  • Databricks Unity Catalog
  • dbt
  • Slack
  • Claude
  • Cursor
  • MCP
  • Git
Independently observed

Looker

1 total
  • Snowflake
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.