vioscale
Comparison

Customer.io vs Mautic

No clear leader: Mautic (48.2) and Customer.io (47.5) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Customer.io full profile →Mautic full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Customer.io48
Mautic48
Score
Vioscale score
Customer.io48 / 100medium · 58%
Mautic48 / 100high · 76%
Pricing
Free tier
Customer.io✗
Mautic✓
Model
Customer.iocommercial
Mauticfreemium
Price level
Customer.iounknown
Mautichigh
Transparent
Customer.io✗
Mautic✗
Integrations
Count
Customer.io6
Mautic4
Security
Disclosure policy
Customer.io✓
Mautic✓
Gdpr
Customer.io✓
Mautic✓
Hipaa
Customer.io✓
Mautic✓
Scorecard
Customer.io–
Mautic7
Soc2
Customer.io✓
Mautic–
Vulnerabilities
Reliability
Status page
Customer.io✓
Mautic✓
Adoption
Dependent repos
Customer.io–
Mautic3
Github stars
Customer.io–
Mautic10,393
Activity
Commits last 30d
Customer.io–
Mautic100
Release
Cadence days
Customer.io–
Mautic17
History
Customer.io–
Mautic20 items
Language
Primary
Customer.io–
MauticPHP
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for marketing automation software. “-” means undocumented, not absent.

Pricing
Transparent published pricing
Customer.io✗
Mautic✗
Free tier
Customer.io✗
Mautic✓
Pricing unit
Customer.io-
Mautic-
Orchestration
Visual journey / workflow builder
Customer.io✓
Mautic✓
Lead management
Lead scoring
Customer.io✗
Mautic-
Channels
Multichannel beyond email
Customer.io✓
Mautic✓
Web / on-site personalisation
Customer.io✓
Mautic✓
Ads audience sync
Customer.io✓
Mautic-
Integrations
Native CRM sync
Customer.io✓
Mautic✓
Data
Built-in CDP / event data
Customer.io✓
Mautic✓
Optimisation
A/B / multivariate testing
Customer.io✓
Mautic-
Segment
Lifecycle focus
Customer.ioBoth
MauticBoth
Deployment
Self-hostable
Customer.io✗
Mautic✓
AI
AI (send-time / content / predictive)
Customer.io✓
Mautic-

What each one is

The product in its own terms, so the numbers below have context.

Customer.io

An AI-powered customer engagement platform that combines data, messaging, and automation to deliver personalized interactions at scale. Trusted by over 9,000 brands to orchestrate campaigns across email, SMS, push, in-app, and web channels with advanced segmentation and real-time behavioral triggers.

Independently observed

Mautic

A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Customer.io

from $100/moSubscription14-day trial

From $100/month. 14-day free trial; 12-month free for qualifying startups.

  • Essentials$100/month, billed monthly
    • 5k profiles (people + objects)
    • AI Agent with core execution skills
    • 1 million emails per month
    • 2 object types
    • Visual workflow builder
    • +3 more
  • Premium$1,000/month, billed annually
    • Everything in Essentials
    • Custom profile volume & pricing
    • Custom email volume & pricing
    • 10 object types
    • Elevated Agent limits + custom skills
    • +5 more
  • EnterpriseContact sales
    • Everything in Premium
    • Custom pricing on profile & email volume
    • Custom Agent limits + execution skills
    • Priority technical support
    • Migration support
    • +6 more
as of verify ↗

Mautic

from $500/moHybridFree tier14-day trial

Free community version; ELTS from $500–$2,000/year depending on region; regional pricing for accessibility.

  • Community (Free)Free
    • Campaign builder
    • Contact management
    • Email sending
    • Segments
    • Landing pages
    • +1 more
  • Extended Long-Term Support (ELTS) - Tier 1$2000/yr
    • Security patches for older versions
    • Community instance coverage
  • Extended Long-Term Support (ELTS) - Tier 2$1000/yr
  • Extended Long-Term Support (ELTS) - Tier 3$500/yr
  • Corporate Membership - Tier 1$1200/yr
    • Project visibility
    • Governance participation
    • Member directory listing
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Customer.io✓
Mautic✓
iOS
Customer.io✓
Mautic✗
Android
Customer.io✓
Mautic✗
CLI
Customer.io✗
Mautic✓
Deployment
Cloud / SaaS
Customer.io✓
Mautic✓
Self-hosted
Customer.io✗
Mautic✓
On-premise
Customer.io✗
Mautic✓
Hybrid
Customer.io✗
Mautic✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Customer.io

6 total
  • Salesforce
  • Meta Ads
  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • YouTube Ads
Independently observed

Mautic

4 total
  • Pipedrive
  • REST API
  • Webhooks
  • CRM systems
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.