Comparison

Copper vs HubSpot

On the evidence we track, HubSpot leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Copper67
★HubSpot73
Score
vioscaleAI score
Copper67 / 100medium · 54%
HubSpot73 / 100medium · 72%
Pricing
Free tier
Copper✓
HubSpot✓
Model
Copperfreemium
HubSpotfreemium
Price level
Coppermid
HubSpotlow
Starting price
Copper$29
HubSpot–
Transparent
Copper✓
HubSpot✗
Integrations
Count
Copper28
HubSpot2,000
Security
Disclosure policy
Copper✓
HubSpot✓
Gdpr
Copper✓
HubSpot✓
Iso27001
Copper–
HubSpot✓
Soc2
Copper–
HubSpot✓
Reliability
Sla pct
Copper–
HubSpot99.9
Status page
Copper✓
HubSpot✓
Adoption
Stackoverflow questions
Copper–
HubSpot3,000
Release
Cadence days
Copper–
HubSpot30
Content
Faq
Copper8 items
HubSpot8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Copper✓
HubSpot✓
Deal / pipeline management
Copper✓
HubSpot✓
Lead scoring
Copper✓
HubSpot✓
Communication
Email sync & tracking
Copper✓
HubSpot✓
Automation
Marketing automation
Copper✓
HubSpot✓
Workflow automation
Copper✓
HubSpot✓
Insight
Reporting & dashboards
Copper✓
HubSpot✓
Sales forecasting
Copper✓
HubSpot-
Access
Native mobile app
Copper✓
HubSpot-
Extensibility
Public API
Copper✓
HubSpot✓
Custom fields & objects
Copper✓
HubSpot✓

What each one is

The product in its own terms, so the numbers below have context.

Copper

A customer relationship management system designed for service and sales businesses. It embeds CRM capabilities into Gmail, Google Calendar, and other workplace tools, allowing teams to manage leads, track pipeline opportunities, automate workflows, and maintain customer interactions within their existing workflow.

Independently observed

HubSpot

Leader

A business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Copper

from $29/seat/moSubscriptionFree tier14-day trial

From $29/user/mo. Free 14-day trial.

  • Basic$29/user/mo
    • Task automation
    • Pipelines
    • Project Management
    • Contact enrichment
  • Professional$69/user/mo
    • Workflow automation
    • Bulk email
    • Everything in Basic
  • Business$134/user/mo
    • Email series
    • Custom reports
    • Multi-currency
    • Everything in Professional
as of verify ↗

HubSpot

Leader
HybridFree tier28-day trial

Free tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.

  • Marketing Hub Pro-
  • Marketing Hub Enterprise-
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Copper✓
HubSpot✓
iOS
Copper✓
HubSpot✗
Android
Copper✓
HubSpot✗
Deployment
Cloud / SaaS
Copper✓
HubSpot✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (3)
  • LinkedIn
  • Slack
  • Zoom

Copper

51 total - 48 not shared
  • Gmail
  • Google Calendar
  • Google Contacts
  • Google Drive
  • Google Sheets
  • Looker Studio
  • MailChimp
  • QuickBooks
  • DocuSign
  • PandaDocs
  • JustCall
  • RingCentral
  • Zendesk
  • Zapier
  • Typeform
  • Dropbox
  • Trello
  • Shopify
  • Squarespace
  • Notion
  • Jira
  • Chargebee
  • Gong
  • CallHippo
  • +24 more
Independently observed

HubSpot

Leader
7 total - 4 not shared
  • Salesforce
  • Reddit
  • TikTok
  • Supermetrics
Independently observed
Still deciding?

Copper or HubSpot: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.