Comparison

Contentful vs Wix

On the evidence we track, Wix leads this comparison with a composite score of 93/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLAll open, no key required.
Contentful81
Wix93
Score
vioscaleAI score
Contentful81 / 100medium · 59%
Wix93 / 100medium · 72%
Pricing
Free tier
Contentful
Wix
Model
Contentfulcommercial
Price level
Contentfulfree
Wixlow
Starting price
Contentful
Transparent
Contentful
Wix
Integrations
Count
Contentful
Wix500
Security
Certifications
Contentful
Disclosure policy
Contentful
Wix
Gdpr
Contentful
Wix
Hipaa
Contentful
Wix
Iso27001
Contentful
Wix
Pci
Contentful
Wix
Soc2
Contentful
Wix
Trust center
Reliability
Sla pct
Contentful
Status page
Contentful
Wix
Market
Availability
Contentful
Content
Faq
Contentful5 items

Capabilities

Feature-by-feature on the axes that matter for cms software. “-” means undocumented, not absent.

Core
CMS type
ContentfulHeadless / API-first
WixHosted website builder
Licensing
Open-source
Contentful
Wix
Deployment
Self-hostable
Contentful
Wix
Managed / cloud hosting offered
Contentful
Wix
Delivery
Headless API (REST/GraphQL)
Contentful
Wix
Content
Structured content modelling
Contentful
Wix
Localisation / i18n
Contentful
Wix
Content workflow / approvals
Contentful
Wix
Editing
Visual / no-code page builder
Contentful
Wix
Extensibility
Plugin / app ecosystem size
ContentfulMarketplace with apps and integrations to extend platform
Wix500+ third-party apps and 500+ professional templates
Scale
Multi-site / multi-tenant
Contentful
Wix
Workflow
Git-based / code-first workflow
Contentful-
Wix
Pricing
Free / open tier
Contentful
Wix

What each one is

The product in its own terms, so the numbers below have context.

Contentful

Contentful is a headless CMS and digital experience platform enabling teams to create and deliver personalized content at scale, with AI-powered automation, visual content assembly, and comprehensive workflow capabilities.

Independently observed

Wix

Leader

A domain registration service offering over 400 domain extensions with upfront yearly pricing displayed for each. Includes built-in SSL encryption, optional add-ons like domain privacy protection and DNSSEC, and integrates with multi-cloud web hosting backed by a 99.99% uptime guarantee.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Contentful

from $0/moSubscriptionFree tier

Free tier available. Lite plan free base with $850/month per additional space. Enterprise with custom pricing.

  • FreeFree
    • 2 Roles (Admin, Editor)
    • 2 Custom Locales
    • 100K/month API calls (no overages)
    • 50 GB/month asset bandwidth CDN (no overages)
    • 50 MB max asset upload size
    • +14 more
  • LiteFree base; additional spaces $850/month
    • 3 Roles (Admin, Editor, Author)
    • 3 Custom Locales
    • 1M/month API calls with paid overages allowed
    • 100 GB/month asset bandwidth CDN with paid overages allowed
    • 1000 MB max asset upload size
    • +25 more
  • EnterpriseContact sales
    • All Lite features
    • Custom roles and locales
    • Custom API calls with paid overages
    • Custom asset bandwidth with paid overages
    • AI Actions with included quotas
    • +9 more
as of verify ↗

Wix

Leader
from €9.90/yrSubscriptionFree tier

From €9.90/year per domain. First year free with Wix subscription plan. 400+ extensions available.

  • .com€9.90/year, first year free with Wix plan
    • SSL certificate included
    • WHOIS privacy protection
    • Domain lock
    • DNSSEC support
    • 24/7 support
  • .cloud€17.36/year
    • SSL certificate included
    • WHOIS privacy protection
    • Domain lock
    • DNSSEC support
    • 24/7 support
  • .app€10.96/year
    • SSL certificate included
    • WHOIS privacy protection
    • Domain lock
    • DNSSEC support
    • 24/7 support
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Contentful
Wix
Deployment
Cloud / SaaS
Contentful
Wix

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Contentful

Not documented yet.

Wix

Leader
16 total
  • Facebook
  • Instagram
  • Google Shopping
  • eBay
  • PayPal
  • Stripe
  • Square
  • Avalara
  • Shippo
  • USPS
  • Google
  • Loggly
  • GCP
  • Google Analytics
  • Facebook Pixel
  • Zapier
Independently observed
Still deciding?

Contentful or Wix: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.