vioscale
Comparison

Contentful vs Wix

On the evidence we track, Contentful leads this comparison with a composite score of 87/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Contentful full profile →Wix full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Attribute comparison across 2 tools
Attribute87ContentfulLeader77Wix
Vioscale score87 / 100low · 47%77 / 100low · 48%
Options{"cloud":true}{"cloud":true}
LongContentful is a headless CMS and digital experience platform enabling teams to create and deliver personalized content at scale, with AI-powered automation, visual content assembly, and comprehensive workflow capabilities.Wix is a cloud-hosted website builder with AI-powered site creation, drag-and-drop design, integrated eCommerce, scheduling, CRM, email marketing, and business management tools.
Capabilities{"cms_type":"headless","free_tier":true,"multisite":true,"open_source":false,"headless_api":true,"localization":true,"self_hostable":false,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"Marketplace with apps and integrations to extend platform","structured_content":true}{"cms_type":"builder","free_tier":true,"open_source":false,"git_workflow":false,"headless_api":true,"self_hostable":false,"visual_builder":true,"managed_hosting":true}
Support{"web":true}{"web":true}
Pricing{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever","features":["2 Roles (Admin, Editor)","2 Custom Locales","100K/month API calls (no overages)","50 GB/month asset bandwidth CDN (no overages)","50 MB max asset upload size","Structured content","Content tags","Links/reference fields","Visual modeler","Taxonomy","Localization","Reference view","Rich text editor","Markdown editor","Image editor","Scheduled publishing","Validation","Content versioning","Community support"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"roles":"2","locales":"2","api_calls":"100K/month","asset_bandwidth":"50 GB/month","asset_upload_size":"50 MB"}},{"free":false,"name":"Lite","summary":"Free base; additional spaces $850/month","features":["3 Roles (Admin, Editor, Author)","3 Custom Locales","1M/month API calls with paid overages allowed","100 GB/month asset bandwidth CDN with paid overages allowed","1000 MB max asset upload size","All Free features","Multi-space orchestration","Custom external references","Roles and permissions","ISO 27001 certified","API token management","Single Sign-On (SSO)","Teams","Custom roles and permissions","Tag-based permissions","User Management API","Environment governance","SCIM provisioning via IdP","Custom domain","Embargoed assets","Static webhook IPs","Security reporting","PCI DSS compliance","Encryption in transit and at rest","24/7 infrastructure monitoring","Medium-density infrastructure","Advanced caching","Standard technical support","Professional Services offerings","Infosec and legal review"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"roles":"3","locales":"3","api_calls":"1M/month","asset_bandwidth":"100 GB/month","asset_upload_size":"1000 MB"}},{"free":false,"name":"Enterprise","summary":"Custom pricing; contact sales","features":["All Lite features","Custom roles and locales","Custom API calls with paid overages","Custom asset bandwidth with paid overages","AI Actions with included quotas","Contentful Personalization compatible","Contentful Studio compatible","Dedicated infrastructure","Multi-region delivery infrastructure","EU data residency","Prioritized support with guaranteed response time SLAs","Dedicated Customer Success Manager","Professional Services offerings","Infosec and legal review"],"contactSales":true,"includedLimits":{"roles":"Custom","locales":"Custom","api_calls":"Custom with paid overages","asset_bandwidth":"Custom with paid overages","asset_upload_size":"1000 MB"}}],"addOns":[{"name":"Additional Lite Space","components":[{"kind":"fixed","amount":850,"period":"month","currency":"USD"}]}],"summary":"Free tier available. Lite plan free base with $850/month per additional space. Enterprise with custom pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://www.contentful.com","retrievedAt":"2026-08-01T14:20:15.593Z","startingPrice":{"amount":0,"period":"month","currency":"USD"},"billingPeriods":["month"]}{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Reliable web hosting","Intuitive drag and drop editor","No-code design features","1000s of templates"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"GBP"}],"description":"No credit card required","contactSales":false},{"free":false,"name":"Light","summary":"£9/month (annual billing)","features":["Free domain for 1 year","2 GB storage","Multi-cloud hosting","Light marketing suite","2 site collaborators"],"commitment":"annual","components":[{"kind":"fixed","amount":9,"period":"month","currency":"GBP"}],"description":"Get the basics","contactSales":false,"includedLimits":{"storage":"2GB","collaborators":"2"}},{"free":false,"name":"Core","summary":"£16/month (annual billing)","features":["Free domain for 1 year","50 GB storage","Multi-cloud hosting","Basic marketing suite","Accept payments","Basic eCommerce","Scheduling and services","5 site collaborators"],"commitment":"annual","components":[{"kind":"fixed","amount":16,"period":"month","currency":"GBP"}],"description":"Engage your audience","contactSales":false,"includedLimits":{"storage":"50GB","collaborators":"5"}},{"free":false,"name":"Business","summary":"£25/month (annual billing, recommended)","features":["Free domain for 1 year","100 GB storage","Multi-cloud hosting","Standard marketing suite","Accept payments","Standard eCommerce","Scheduling and services","10 site collaborators"],"commitment":"annual","components":[{"kind":"fixed","amount":25,"period":"month","currency":"GBP"}],"description":"Grow your brand","contactSales":false,"includedLimits":{"storage":"100GB","collaborators":"10"}},{"free":false,"name":"Business Elite","summary":"£119/month (annual billing)","features":["Free domain for 1 year","Unlimited storage","Multi-cloud hosting","Advanced marketing suite","Accept payments","Advanced eCommerce","Scheduling and services","Advanced developer platform","100 site collaborators"],"commitment":"annual","components":[{"kind":"fixed","amount":119,"period":"month","currency":"GBP"}],"description":"Scale your business","contactSales":false,"includedLimits":{"storage":"Unlimited","collaborators":"100"}}],"summary":"From £9/month with free tier. All plans include 14-day money-back guarantee.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.wix.com","retrievedAt":"2026-08-03T14:29:06.860Z","startingPrice":{"amount":9,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}
Free tierYesYes
Modelcommercialfreemium
Price levelfreelow
Starting gbp09
TransparentYesYes
Status pageYesYes
Disclosure policyYesYes
Gdpr-Yes
Hipaa-Yes
Iso27001YesYes
PciYesYes
Soc2YesYes

Capabilities

Feature-by-feature on the axes that matter for cms software. “-” means undocumented, not absent.

Capability comparison for CMS Software
CapabilityContentfulWix
Core
CMS typeHeadless / API-firstHosted website builder
Licensing
Open-source✗✗
Deployment
Self-hostable✗✗
Managed / cloud hosting offered✓✓
Delivery
Headless API (REST/GraphQL)✓✓
Content
Structured content modelling✓-
Localisation / i18n✓-
Content workflow / approvals✓-
Editing
Visual / no-code page builder✓✓
Extensibility
Plugin / app ecosystem sizeMarketplace with apps and integrations to extend platform-
Scale
Multi-site / multi-tenant✓-
Workflow
Git-based / code-first workflow-✗
Pricing
Free / open tier✓✓

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.

Contentful vs Wix: an evidence-based comparison · Vioscale