vioscale
Comparison

Cloudinary vs Kraken.io

No clear leader: Kraken.io (72.9) and Cloudinary (70.6) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Cloudinary full profile →Kraken.io full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Cloudinary71
Kraken.io73
Score
Vioscale score
Cloudinary71 / 100low · 41%
Kraken.io73 / 100low · 37%
Pricing
Free tier
Cloudinary✓
Kraken.io✓
Model
Cloudinaryfreemium
Kraken.iofreemium
Price level
Cloudinaryhigh
Kraken.iolow
Starting price
Cloudinary$99
Kraken.io$5
Transparent
Cloudinary✓
Kraken.io✓
Integrations
Count
Cloudinary6
Kraken.io7
Security
Disclosure policy
Cloudinary✓
Kraken.io–
Gdpr
Cloudinary✓
Kraken.io–
Reliability
Sla pct
Cloudinary99.9
Kraken.io–
Status page
Cloudinary✓
Kraken.io–
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for image optimization. “-” means undocumented, not absent.

Capabilities
Architecture model
Cloudinary-
Kraken.ioManaged cloud API CDN
On the fly URL parameter resizing and cropping
Cloudinary-
Kraken.io✓
Auto webp avif format negotiation via browser headers
Cloudinary-
Kraken.io-
AI smart crop face detection centering
Cloudinary-
Kraken.io-
Lossless and perceptual lossy compression algorithms
Cloudinary-
Kraken.io✓
Global CDN edge delivery network included
Cloudinary-
Kraken.io-
Watermarking and text overlay via URL API
Cloudinary-
Kraken.io-
Video transcoding and gif to mp4 conversion
Cloudinary-
Kraken.io-
Svg sanitization and optimization
Cloudinary-
Kraken.io-
Dashboard analytics for bandwidth cache hit ratio
Cloudinary-
Kraken.io✓
SOC2 type ii
Cloudinary-
Kraken.io-
ISO 27001
Cloudinary-
Kraken.io-
Pricing model
Cloudinary-
Kraken.ioFlat monthly tier

What each one is

The product in its own terms, so the numbers below have context.

Cloudinary

Cloud-based service that automates the complete lifecycle of managing and delivering images and videos, using artificial intelligence to handle upload, storage, transformation, and global optimization.

Independently observed

Kraken.io

A cloud-based image processing service that minimizes image file sizes across multiple formats to help websites load faster and reduce bandwidth usage. It provides optimization through a web browser interface, API, and integrations with content management systems.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Cloudinary

from $99/moHybridFree tier

Free tier available. Paid plans from $99/month. Subscription-based with monthly credits included for resource consumption.

  • FreeFree
    • Upload widget, API, and search
    • Remote fetch, auto-backup, and revision tracking
    • Image and video transformations
    • Video transcoding and adaptive streaming
    • High performance delivery through CDN
    • +2 more
  • Plus$99/month (billed monthly) or $89/month (billed annually), 3 users, 225 monthly credits
    • All Free features
    • Backup to your own S3 bucket
    • Auto-tagging based search
    • Access to free and paid add-ons
    • Expedited support
    • +2 more
  • Advanced$249/month (billed monthly) or $224/month (billed annually), 5 users, 600 monthly credits
    • All Plus features
    • Custom domain (CNAME) support
    • Optional HTTPS SSL Certificate
    • Authentication options
    • Video bandwidth boost (2:1)
    • +6 more
  • CustomContact sales
as of verify ↗

Kraken.io

from $5/moHybridFree tier

Free (100 MB) to $79/mo (60 GB quota). Yearly billing includes 2-month discount.

  • FreeFree
    • Full API Access
    • Web Interface
    • WordPress Plugin
    • Magento Extension
    • Kraken.io Cloud Storage
  • Micro$5/mo ($50/yr, save 2 months)
    • Full API Access
    • Web Interface PRO
    • WordPress Plugin
    • Magento Extension
    • Kraken.io Cloud Storage
  • Basic$9/mo ($90/yr, save 2 months)
    • Full API Access
    • Web Interface PRO
    • WordPress Plugin
    • Magento Extension
    • Kraken.io Cloud Storage
  • Advanced$19/mo ($190/yr, save 2 months)
    • Full API Access
    • Web Interface PRO
    • WordPress Plugin
    • Magento Extension
    • Kraken.io Cloud Storage
  • Premium$39/mo ($390/yr, save 2 months)
    • Full API Access
    • Web Interface PRO
    • WordPress Plugin
    • Magento Extension
    • Kraken.io Cloud Storage
  • EnterpriseContact sales
    • Full API Access
    • Web Interface PRO
    • WordPress Plugin
    • Magento Extension
    • Kraken.io Cloud Storage
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Cloudinary✓
Kraken.io✓
iOS
Cloudinary✓
Kraken.io✗
Android
Cloudinary✓
Kraken.io✗
Deployment
Cloud / SaaS
Cloudinary✓
Kraken.io✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Cloudinary

6 total
  • Zapier
  • Salesforce
  • CloudCannon
  • n8n
  • Visual Studio Code
  • React Native
Independently observed

Kraken.io

7 total
  • WordPress
  • Magento
  • AWS S3
  • Microsoft Azure
  • Rackspace CloudFiles
  • SoftLayer
  • Gulp
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.