Close vs HubSpot
No clear leader: HubSpot (73.3) and Close (71.9) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Close
A cloud-based sales CRM combining built-in calling, email, and SMS with workflow automation and an embedded AI sales agent that proactively calls leads, qualifies prospects, and automates follow-ups.
HubSpot
A business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Close
From $9/user/month (annual billing). 14-day free trial. Usage-based pricing for calling, SMS, and call recording.
- Starter$9/user/mo (billed annually)
- Unlimited contacts & leads
- Built-in forms, email, calling & SMS
- Growth$35/user/mo (billed annually)
- All Starter features
- Automated workflows
- Chloe AI workflows
- Contact enrichment
- Scale$99/user/mo (billed annually)
- All Growth features
- Role-based access & permissions
- EnterpriseContact sales
- All Scale features
HubSpot
Free tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.
- Marketing Hub Pro-
- Marketing Hub Enterprise-
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Zoom
Close
- Fivetran
- Zapier
- Calendly
- ChatGPT
- Gmail
- HubSpot
- monday.com
- Shopify
- Ringover
- Customer.io
- Segment
- Help Scout
- Helpwise
- KlickTipp
- Dialer.io
- Driftrock
- Drip
- LeadFuze
- Convertmax
- Aura
- Avina
- Magic Sales Bot
- LeadCRM
- Lead Mapper
- +9 more
HubSpot
- Salesforce
- TikTok
- Slack
- Supermetrics
Close or HubSpot: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.