Close vs HubSpot
No clear leader: HubSpot (73.3) and Close (70.8) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Close
A cloud-based sales CRM combining built-in calling, email, and SMS with workflow automation and an embedded AI sales agent that proactively calls leads, qualifies prospects, and automates follow-ups.
HubSpot
HubSpot is a customer platform that consolidates data from marketing, sales, and customer service into a single CRM. It includes AI agents, automation tools, and integrations to help go-to-market teams manage customer relationships, build campaigns, close deals, and scale support operations.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Close
From $9/user/mo (annual billing). Free 30-day trial. All plans include AI agent features and credits.
- Solo$9/user/mo (annual) or $19/user/mo (monthly)
- Limited to 1 user
- Up to 10k leads
- 500 AI credits per month
- Chloe AI access
- Workflows not included
- Essentials$35/user/mo (annual) or $49/user/mo (monthly)
- Unlimited contacts & leads
- Team collaboration features
- Built-in forms, email, calling & SMS
- Centralized inbox & task list
- 1,000 AI credits per month
- +1 more
- Growth$99/user/mo (annual) or $109/user/mo (monthly)
- Automated workflows
- Use Chloe in Workflows
- Power dialer
- Custom activities
- Send bulk email
- +1 more
- ScaleContact sales
- Role-based access & permissions
- Lead visibility rules
- Predictive dialer
- Unlimited call recording retention
- Live call coaching
- +2 more
HubSpot
Free and premium plans available. Pricing not transparently disclosed on homepage.
- FreeFree
- PremiumPremium plans available (pricing not disclosed)
- EnterpriseContact sales
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Close
- Fivetran
- Zapier
- Zoom
HubSpot
- Salesforce
- TikTok
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.