ClickFunnels vs Shogun
No leader: the top candidate Shogun has only 0.26 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for landing page builders. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
ClickFunnels
A platform for building sales funnels, managing customer relationships through a CRM, automating email campaigns, and optimizing checkout processes to increase revenue and customer lifetime value.
Shogun
A visual page builder and optimization tool that enables ecommerce merchants to design, launch, and test landing pages and product experiences without code, with built-in A/B testing and personalization features to improve conversion rates.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
ClickFunnels
Free tier available. From $97/mo.
- Launch$97/mo or $81/mo billed annually
- Unlimited Funnels
- 2 Team Members
- 10K Contacts
- 50K Emails/Month
- 3 Courses
- +11 more
- Scale$197/mo or $164/mo billed annually
- Unlimited Funnels
- 300K Contacts
- 300K Emails/Month
- Unlimited Custom Domains
- AI Tools 2M Words
- +12 more
- Optimize$297/mo or $248/mo billed annually
- Unlimited Funnels
- 750K Contacts
- 10 Team Members
- 5M Emails/Month
- 10 Courses
- +17 more
- DominateContact sales
- Unlimited Funnels
- 1.2M Contacts
- 20 Team Members
- 10M Emails/Month
- Unlimited Courses
- +19 more
Shogun
From $31/month with annual billing. Free tier available with 14-day trial.
- Draft ModeFree
- A/B Testing
- Personalization
- Build$31/month (annual billing) or $39/month (monthly billing)
- Advanced Visual Builder
- Page Analytics
- All Page Templates
- Reusable Content Sections
- Direct-to-checkout button
- +5 more
- Grow$159/month (annual billing) or $199/month (monthly billing)
- Everything in Build
- Global Content Sections
- Live chat support
- AdvancedContact sales
- Everything in Grow
- Content Syncing Across Stores
- Custom CMS Collections
- Audit logs
- Custom Code Elements
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Slack
ClickFunnels
- ActiveCampaign
- Aweber
- Blastable
- ClickFunnels Classic
- Constant Contact
- ConvertKit
- GetResponse
- HubSpot
- Klaviyo
- MailChimp
- Ontraport
- Pipedrive
- Sendlane
- Shippo
- WebinarFuel
- Zapier
Shogun
- Shopify
- BigCommerce
- Meta
- Claude
- ChatGPT
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.