ClickFunnels vs Shogun
No clear leader: ClickFunnels (68.7) and Shogun (66.0) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for landing page builders. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
ClickFunnels
A platform for creating marketing funnels with integrated CRM, email marketing, and sales automation tools to help businesses acquire and manage customers.
Shogun
Software that allows businesses to test variations of their product pages and homepage elements to optimize conversion rates and customer experience.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
ClickFunnels
Free tier available. From $97/mo.
- Launch$97/mo or $81/mo billed annually
- Unlimited Funnels
- 2 Team Members
- 10K Contacts
- 50K Emails/Month
- 3 Courses
- +11 more
- Scale$197/mo or $164/mo billed annually
- Unlimited Funnels
- 300K Contacts
- 300K Emails/Month
- Unlimited Custom Domains
- AI Tools 2M Words
- +12 more
- Optimize$297/mo or $248/mo billed annually
- Unlimited Funnels
- 750K Contacts
- 10 Team Members
- 5M Emails/Month
- 10 Courses
- +17 more
- DominateContact sales
- Unlimited Funnels
- 1.2M Contacts
- 20 Team Members
- 10M Emails/Month
- Unlimited Courses
- +19 more
Shogun
Free plan available. Paid plans from $31/mo (annual commitment) to $499/mo (monthly). 14-day free trial included.
- FreeFree
- Advanced Visual Builder
- A/B Testing
- Personalization
- Standard$39/mo billed monthly or $31/mo billed annually
- Page Analytics
- Publish automation
- Global Content Sections
- Professional$199/mo billed monthly or $159/mo billed annually
- Content Syncing Across Stores
- Custom CMS Collections
- Enterprise$499/mo billed monthly or $399/mo billed annually
- Advanced A/B Testing
- Custom Audience Segmentation
- Advanced Analytics Reporting
- Dedicated Slack support
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Slack
ClickFunnels
- ActiveCampaign
- Aweber
- Blastable
- ClickFunnels Classic
- Constant Contact
- ConvertKit
- GetResponse
- HubSpot
- Klaviyo
- MailChimp
- Ontraport
- Pipedrive
- Sendlane
- Shippo
- WebinarFuel
- Zapier
- Keap
- GoTo Webinar
Shogun
- Shopify
- BigCommerce
- Meta
- Claude
- ChatGPT
ClickFunnels or Shogun: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.