Comparison

Buffer vs Loomly

On the evidence we track, Buffer leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Buffer73
Loomly56
Score
vioscaleAI score
Buffer73 / 100medium · 63%
Loomly56 / 100medium · 72%
Pricing
Free tier
Buffer✓
Loomly✗
Model
Bufferfreemium
Price level
Bufferlow
Loomlyhigh
Starting price
Buffer$5
Loomly$65
Transparent
Buffer✓
Loomly✓
Integrations
Count
Buffer20
Loomly11
Security
Disclosure policy
Buffer✓
Loomly✓
Gdpr
Buffer✓
Loomly✓
Iso27001
Buffer–
Loomly✓
Pci
Buffer–
Loomly✓
Soc2
Buffer–
Loomly✓
Reliability
Status page
Buffer✓
Loomly✓
Content
Faq
Buffer7 items
Loomly7 items

Capabilities

Feature-by-feature on the axes that matter for social media management software. “-” means undocumented, not absent.

Pricing
Pricing transparency
BufferTransparent
LoomlyTransparent
Free tier
Buffer✓
Loomly✓
Pricing unit
BufferPer-seat + per-account
LoomlyFlat
Coverage
Networks supported
BufferLinkedIn, Instagram, TikTok, YouTube, Facebook, X, Threads, Pinterest, Bluesky,
LoomlyFacebook, Instagram, X/Twitter, LinkedIn, TikTok
TikTok / YouTube support
Buffer✓
Loomly✓
Publishing
Post scheduling / queue
Buffer✓
Loomly✓
Content calendar
Buffer✓
Loomly✓
Engagement
Unified inbox / engagement
Buffer✓
Loomly✓
Social listening / monitoring
Buffer-
LoomlyYes
Analytics
Analytics & reporting
BufferAdvanced
LoomlyAdvanced
Agency
Approval workflows / client workspaces
Buffer✓
Loomly✓
AI
AI content generation
Buffer✓
Loomly✓
Extras
Link-in-bio / bundled extras
Buffer✓
Loomly-
Platform
Mobile app
Buffer✓
Loomly✓

What each one is

The product in its own terms, so the numbers below have context.

Buffer

Leader

A platform that lets users draft, schedule, and publish social media posts to multiple networks from one dashboard, with features for team collaboration, audience engagement, and performance tracking.

Independently observed

Loomly

A platform for managing multiple social media accounts, scheduling posts across channels, and tracking analytics and engagement from a unified dashboard

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Buffer

Leader
from $5/channel/moSubscriptionFree tier14-day trial

Free tier available. Paid plans start at $5/channel/month, billed monthly or annually with 20% discount for annual commitment.

  • FreeFree
    • Community inbox
    • Schedule posts
    • Mobile app
    • Basic analytics
    • API access (1 key, 1 app client)
  • Essentials$5 per channel per month (20% discount for annual billing)
    • Visual content calendar
    • Content approval workflows
    • Analytics with export (CSV, PDF, markdown)
    • Unlimited scheduled posts
    • API access (3 keys, 3 app clients)
as of verify ↗

Loomly

from $65/moSubscription15-day trial

From $49/month (Starter billed annually) to $249/month (Beyond billed annually). 15-day free trial.

  • Starter$65/month (monthly billing) or $49/month when billed annually ($588/year)
    • AI Assistant chat
    • Scheduling
    • Approval workflows and roles
    • Advanced analytics
    • Link shorteners
  • Beyond$332/month (monthly billing) or $249/month when billed annually ($2,988/year)
    • All Starter features
    • Custom branding
    • Custom roles & workflows
    • Hashtag manager
    • Calendar 2FA enforcement
  • EnterpriseContact sales
    • All Beyond features
    • Priority support
    • Friendly pricing at scale
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Buffer✓
Loomly✓
iOS
Buffer✓
Loomly✓
Android
Buffer✓
Loomly✓
Deployment
Cloud / SaaS
Buffer✓
Loomly✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (10)
  • LinkedIn
  • Instagram
  • TikTok
  • Facebook
  • Threads
  • Canva
  • Google Drive
  • Unsplash
  • Zapier
  • Slack

Buffer

Leader
38 total - 28 not shared
  • YouTube
  • X
  • Pinterest
  • Bluesky
  • Mastodon
  • Google Business Profile
  • ChatGPT
  • Claude
  • Cursor
  • Dropbox
  • Google Photos
  • IFTTT
  • Make
  • Microsoft Power Automate
  • n8n
  • OneDrive
  • OpenAI
  • Perplexity
  • Raycast
  • WordPress
  • Bitly
  • Feedly
  • Evergreen Content Poster
  • Nelio Content
  • +4 more
Independently observed

Loomly

13 total - 3 not shared
  • X/Twitter
  • Microsoft Teams
  • Giphy
Independently observed
Still deciding?

Buffer or Loomly: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.