vioscale
Comparison

Attio vs Zoho CRM

On the evidence we track, Zoho CRM leads this comparison with a composite score of 70/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Attio full profile →Zoho CRM full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Attio63
★Zoho CRM70
Score
Vioscale score
Attio63 / 100medium · 71%
Zoho CRM70 / 100medium · 72%
Pricing
Free tier
Attio✓
Zoho CRM✓
Model
Attiofreemium
Zoho CRMfreemium
Price level
Attiomid
Zoho CRMlow
Transparent
Attio✓
Zoho CRM✓
Integrations
Count
Attio15
Zoho CRM7
Security
Disclosure policy
Attio✓
Zoho CRM✓
Gdpr
Attio✓
Zoho CRM✓
Hipaa
Attio–
Zoho CRM✓
Iso27001
Attio✓
Zoho CRM✓
Soc2
Attio–
Zoho CRM✓
Reliability
Status page
Attio✓
Zoho CRM✓
Release
Cadence days
Attio–
Zoho CRM45
Market
Availability
Attio–
Zoho CRMAvailable worldwide
Content
Faq
Attio–
Zoho CRM8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Attio✓
Zoho CRM✓
Deal / pipeline management
Attio✓
Zoho CRM✓
Lead scoring
Attio✓
Zoho CRM-
Communication
Email sync & tracking
Attio✓
Zoho CRM-
Automation
Marketing automation
Attio✓
Zoho CRM-
Workflow automation
Attio✓
Zoho CRM✓
Insight
Reporting & dashboards
Attio✓
Zoho CRM✓
Sales forecasting
Attio✗
Zoho CRM-
Access
Native mobile app
Attio✓
Zoho CRM✓
Extensibility
Public API
Attio✓
Zoho CRM✓
Custom fields & objects
Attio✓
Zoho CRM✓

What each one is

The product in its own terms, so the numbers below have context.

Attio

Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows.

Independently observed

Zoho CRM

Leader

A cloud-based sales and customer management platform that combines artificial intelligence with workflow automation and an intuitive user interface to help businesses streamline sales processes, team collaboration, and customer engagement.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Attio

from £27/moSubscriptionFree tier

From £27/user/mo (annual). Free tier for up to 3 users.

  • FreeFree
    • Real-time contact syncing
    • Automatic data enrichment
    • Up to 3 seats
    • Record and entry templates
    • Email and calendar sync
    • +4 more
  • Plus£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.
    • Private lists
    • Enhanced email sending
    • Up to 10 seats
    • Custom relationship attributes
    • Custom objects
    • +13 more
  • Pro£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.
    • Call Intelligence
    • Sequences
    • Permission controls
    • Advanced reporting
    • Unlimited seats
    • +22 more
  • EnterpriseContact sales
    • Unlimited objects
    • Unlimited teams
    • Security and admin controls
    • SCIM
    • Single sign-on
    • +6 more
as of verify ↗

Zoho CRM

Leader
freemiumFree tier

Flexible pricing with free tier available; specific plan details not publicly listed

as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Attio✓
Zoho CRM✓
iOS
Attio✓
Zoho CRM✗
Android
Attio✓
Zoho CRM✗
Deployment
Cloud / SaaS
Attio✓
Zoho CRM✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Attio

10 total
  • Salesforce
  • Hubspot
  • Pipedrive
  • Zoho
  • Gmail
  • Outlook
  • Slack
  • Mailchimp
  • Segment
  • Zapier
Independently observed

Zoho CRM

Leader
7 total
  • Zoho Creator
  • Zoho Books
  • Zoho Catalyst
  • Zoho Cliq
  • Zoho RPA
  • Google APIs
  • YouTube APIs
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.