Attio vs Zoho CRM
On the evidence we track, Zoho CRM leads this comparison with a composite score of 65/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Attio
Attio is a customer relationship platform that automates revenue operations using AI agents to handle lead management, deal progression, and account growth. It integrates with your entire tool ecosystem to capture customer interactions automatically and enable teams to work with consistent data across their CRM.
Zoho CRM
LeaderA cloud-based platform for managing sales pipelines, customer relationships, and team collaboration. It automates sales workflows, provides forecasting and reporting capabilities, and enables teams to coordinate across distributed work environments.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Attio
From £27/user/mo (annual). Free tier for up to 3 users.
- FreeFree
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
- Record and entry templates
- Email and calendar sync
- +4 more
- Plus£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.
- Private lists
- Enhanced email sending
- Up to 10 seats
- Custom relationship attributes
- Custom objects
- +13 more
- Pro£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.
- Call Intelligence
- Sequences
- Permission controls
- Advanced reporting
- Unlimited seats
- +22 more
- EnterpriseContact sales
- Unlimited objects
- Unlimited teams
- Security and admin controls
- SCIM
- Single sign-on
- +6 more
Zoho CRM
LeaderFree tier for up to 3 users; paid plans available (contact sales).
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Attio
- Salesforce
- Hubspot
- Pipedrive
- Zoho
- Gmail
- Outlook
- Slack
- Mailchimp
- Segment
- Zapier
- Ringover
- Notion
- Claude
- Linear
- Clay
- Granola
- Resend
- ClickUp
- Plain
- Raycast
- Productboard
- JustCall
Zoho CRM
Leader- Zoho Creator
- Zoho Books
- Zoho Catalyst
- Zoho Cliq
- Zoho RPA
- Google APIs
- YouTube APIs
- Zoho Mail
- Zoho Projects
- Zoho People
- Zoho Invoice
- Zoho Analytics
- Zoho Desk
- Zoho WorkDrive
- Zoho Meeting
- Microsoft
- Amazon
Attio or Zoho CRM: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.