Comparison

Attio vs Close

On the evidence we track, Close leads this comparison with a composite score of 72/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Attio55
★Close72
Score
vioscaleAI score
Attio55 / 100medium · 73%
Close72 / 100high · 76%
Pricing
Free tier
Attio✓
Close✓
Model
Price level
Attiolow
Closelow
Starting price
Attio–
Close$9
Transparent
Attio✗
Close✓
Integrations
Count
Attio13
Close100
Security
Certifications
Attio–
Disclosure policy
Attio✓
Close–
Gdpr
Attio✓
Close✓
Iso27001
Attio✓
Close–
Soc2
Attio–
Close✓
Trust center
Reliability
Status page
Attio✓
Close✓
Content
Faq
Attio6 items
Close8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Attio✓
Close✓
Deal / pipeline management
Attio✓
Close✓
Lead scoring
Attio✓
Close-
Communication
Email sync & tracking
Attio✓
Close✓
Automation
Marketing automation
Attio✓
Close✓
Workflow automation
Attio✓
Close✓
Insight
Reporting & dashboards
Attio✓
Close✓
Sales forecasting
Attio✗
Close✓
Access
Native mobile app
Attio✓
Close✓
Extensibility
Public API
Attio✓
Close✓
Custom fields & objects
Attio✓
Close✓

What each one is

The product in its own terms, so the numbers below have context.

Attio

Attio is a customer relationship platform that automates revenue operations using AI agents to handle lead management, deal progression, and account growth. It integrates with your entire tool ecosystem to capture customer interactions automatically and enable teams to work with consistent data across their CRM.

Independently observed

Close

Leader

A cloud-based sales CRM combining built-in calling, email, and SMS with workflow automation and an embedded AI sales agent that proactively calls leads, qualifies prospects, and automates follow-ups.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Attio

from £27/moSubscriptionFree tier

From £27/user/mo (annual). Free tier for up to 3 users.

  • FreeFree
    • Real-time contact syncing
    • Automatic data enrichment
    • Up to 3 seats
    • Record and entry templates
    • Email and calendar sync
    • +4 more
  • Plus£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.
    • Private lists
    • Enhanced email sending
    • Up to 10 seats
    • Custom relationship attributes
    • Custom objects
    • +13 more
  • Pro£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.
    • Call Intelligence
    • Sequences
    • Permission controls
    • Advanced reporting
    • Unlimited seats
    • +22 more
  • EnterpriseContact sales
    • Unlimited objects
    • Unlimited teams
    • Security and admin controls
    • SCIM
    • Single sign-on
    • +6 more
as of verify ↗

Close

Leader
from $9/seat/moSubscriptionFree tier14-day trial

From $9/user/month (annual billing). 14-day free trial. Usage-based pricing for calling, SMS, and call recording.

  • Starter$9/user/mo (billed annually)
    • Unlimited contacts & leads
    • Built-in forms, email, calling & SMS
  • Growth$35/user/mo (billed annually)
    • All Starter features
    • Automated workflows
    • Chloe AI workflows
    • Contact enrichment
  • Scale$99/user/mo (billed annually)
    • All Growth features
    • Role-based access & permissions
  • EnterpriseContact sales
    • All Scale features
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Attio✓
Close✓
iOS
Attio✓
Close✓
Android
Attio✓
Close✓
macOS
Attio✗
Close✓
Windows
Attio✗
Close✓
CLI
Attio✗
Close✓
Deployment
Cloud / SaaS
Attio✓
Close✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (5)
  • Hubspot
  • Gmail
  • Segment
  • Zapier
  • Ringover

Attio

22 total - 17 not shared
  • Salesforce
  • Pipedrive
  • Zoho
  • Outlook
  • Slack
  • Mailchimp
  • Notion
  • Claude
  • Linear
  • Clay
  • Granola
  • Resend
  • ClickUp
  • Plain
  • Raycast
  • Productboard
  • JustCall
Independently observed

Close

Leader
35 total - 30 not shared
  • Fivetran
  • Zoom
  • Calendly
  • LinkedIn
  • ChatGPT
  • monday.com
  • Shopify
  • Customer.io
  • Help Scout
  • Helpwise
  • KlickTipp
  • Dialer.io
  • Driftrock
  • Drip
  • LeadFuze
  • Convertmax
  • Aura
  • Avina
  • Magic Sales Bot
  • LeadCRM
  • Lead Mapper
  • Truto
  • WhatsApp
  • Reply
  • +6 more
Independently observed
Still deciding?

Attio or Close: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.