Comparison

Ahrefs vs Moz Pro

On the evidence we track, Moz Pro leads this comparison with a composite score of 71/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Ahrefs52
★Moz Pro71
Score
vioscaleAI score
Ahrefs52 / 100medium · 55%
Moz Pro71 / 100medium · 52%
Pricing
Free tier
Ahrefs✓
Moz Pro✓
Model
Ahrefsfreemium
Moz Profreemium
Price level
Ahrefslow
Moz Prolow
Starting price
Ahrefs–
Moz Pro$20
Transparent
Ahrefs✗
Moz Pro✓
Integrations
Count
Ahrefs3
Moz Pro3
Security
Disclosure policy
Ahrefs–
Moz Pro✓
Iso27001
Ahrefs✓
Moz Pro–
Soc2
Ahrefs✓
Moz Pro–
Content
Faq
Ahrefs7 items
Moz Pro6 items

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
AhrefsContact-sales
Moz ProTransparent
Free tier / free tool
Ahrefs✓
Moz Pro✓
Pricing model
Ahrefs-
Moz ProFlat
Data
Backlink index
Ahrefs✓
Moz Pro✓
Keyword research database
Ahrefs✓
Moz Pro✓
Capability
Rank tracking
Ahrefs✓
Moz Pro✓
Technical site audit / crawler
Ahrefs✓
Moz Pro✓
Content optimisation (SERP-driven)
Ahrefs✓
Moz Pro✓
Competitor / SERP intelligence
Ahrefs✓
Moz Pro✓
Coverage
Local / mobile SERP support
Ahrefs✓
Moz Pro✓
Countries / locales covered
AhrefsNot specified
Moz ProAll Google-supported languages globally
Integration
Public API
Ahrefs✓
Moz Pro✓
Search Console / GA4 integration
Ahrefs✓
Moz Pro✗
Deployment
Deployment
AhrefsCloud
Moz ProCloud

What each one is

The product in its own terms, so the numbers below have context.

Ahrefs

Platform that combines artificial intelligence with a comprehensive web index to provide marketing reports, competitive analysis, automated workflows, and real-time monitoring capabilities for SEO and brand visibility.

Independently observed

Moz Pro

Leader

Provides keyword research, rank tracking, link research, technical SEO audits, and local search management capabilities. Helps businesses improve search visibility, track rankings, and manage online business listings.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Ahrefs

Free tier
as of verify ↗

Moz Pro

Leader
from $20/moHybridFree tier

From $20/month. Free tier available.

  • FreeFree
  • StarterFrom $20–$75/month depending on volume
  • GrowthFrom $125–$500/month depending on volume
  • AdvancedStarting at $2,000/month
  • EnterpriseContact sales
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Ahrefs✓
Moz Pro✓
Deployment
Cloud / SaaS
Ahrefs✓
Moz Pro✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Google Business Profile

Ahrefs

6 total - 5 not shared
  • Google Search Console
  • Google Analytics 4
  • Data Studio
  • IndexNow
  • Google Analytics
Independently observed

Moz Pro

Leader
3 total - 2 not shared
  • Google My Business
  • Google Data Studio
Independently observed
Still deciding?

Ahrefs or Moz Pro: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.