vioscale
Comparison

Ahrefs vs Moz Pro

On the evidence we track, Moz Pro leads this comparison with a composite score of 70/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Ahrefs full profile →Moz Pro full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Ahrefs53
★Moz Pro70
Score
Vioscale score
Ahrefs53 / 100medium · 55%
Moz Pro70 / 100low · 38%
Pricing
Free tier
Ahrefs✓
Moz Pro✓
Model
Ahrefsfreemium
Moz Profreemium
Price level
Ahrefslow
Moz Promid
Transparent
Ahrefs✗
Moz Pro✓
Integrations
Count
Ahrefs4
Moz Pro3
Security
Disclosure policy
Ahrefs–
Moz Pro✓
Iso27001
Ahrefs✓
Moz Pro–
Soc2
Ahrefs✓
Moz Pro–
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
AhrefsContact-sales
Moz ProTransparent
Free tier / free tool
Ahrefs✓
Moz Pro✓
Pricing model
Ahrefs-
Moz ProFlat
Data
Backlink index
Ahrefs✓
Moz Pro✓
Keyword research database
Ahrefs✓
Moz Pro✓
Capability
Rank tracking
Ahrefs✓
Moz Pro✓
Technical site audit / crawler
Ahrefs✓
Moz Pro✓
Content optimisation (SERP-driven)
Ahrefs✓
Moz Pro✓
Competitor / SERP intelligence
Ahrefs✓
Moz Pro✓
Coverage
Local / mobile SERP support
Ahrefs✓
Moz Pro✓
Countries / locales covered
AhrefsNot specified
Moz ProAll Google-supported languages globally
Integration
Public API
Ahrefs✓
Moz Pro✓
Search Console / GA4 integration
Ahrefs-
Moz Pro✗
Deployment
Deployment
AhrefsCloud
Moz ProCloud

What each one is

The product in its own terms, so the numbers below have context.

Ahrefs

A marketing platform built on a proprietary web index offering tools for keyword research, rank tracking, site audits, competitor analysis, content optimization, and brand monitoring across search, AI, and social channels.

Independently observed

Moz Pro

Leader

Moz Pro helps businesses research keywords, audit technical issues, track search rankings across devices, monitor competitors, and generate automated reports to improve organic search visibility.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Ahrefs

freemiumFree tier

Free tier available; specific pricing not listed

as of verify ↗

Moz Pro

Leader
from $16/moSubscriptionFree tier7-day trial

From $16/month. Free 7-day trial available.

  • Moz Local$16/mo
    • Google My Business activity tracking
    • Location data distribution and syncing to directories in US, UK, Canada
    • Location-based review alerts
    • Location-based social posting
  • Moz Pro$49/mo
    • Keyword research tools
    • Link research tools
    • Technical SEO site crawl and audits
    • Weekly rank tracking by device
    • Automated custom reports
    • +10 more
  • STAT$720/mo
    • Daily rank tracking by device
    • Granular data and segmentation
    • Local and mobile SERP tracking
    • App and API flexibility
    • Competitor intelligence
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Ahrefs✓
Moz Pro✓
CLI
Ahrefs✓
Moz Pro✗
Deployment
Cloud / SaaS
Ahrefs✓
Moz Pro✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Ahrefs

4 total
  • Google Search Console
  • Google Analytics 4
  • Data Studio
  • IndexNow
Independently observed

Moz Pro

Leader
3 total
  • Google My Business
  • Google Business Profile
  • Google Data Studio
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.

Ahrefs vs Moz Pro: an evidence-based comparison · Vioscale