# Wistia

> A video hosting and marketing platform combining content management, webinar hosting, and viewer analytics.

- **Canonical URI:** https://www.vioscale.ai/software/wistia
- **Category:** Video Marketing
- **Homepage:** https://wistia.com
- **Also known as:** wistia
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-25T16:00:05.946Z

## Vioscale score

**28 / 100**, confidence 40% (low). Computed 2026-09-01.

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 0 | 0.052 | 0 | - |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 67.1 | 0.04877777777777778 | 3.3 | ✓ |
| integrations | 8.7 | 0.04066666666666666 | 0.4 | ✓ |
| security_posture | 45 | 0.073 | 3.3 | ✓ |
| pricing_transparency | 0 | 0.084 | 0 | ✓ |

## Pricing

_As of 2026-08-25, [verify at source](https://wistia.com). Independently observed._

Subscription

## About

Wistia enables businesses to host, manage, and share video content with customizable branding, capture leads through interactive forms, and track viewer engagement. It integrates with marketing automation platforms like HubSpot to sync viewer data and inform video marketing strategy.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (1)

_Independently observed._

- HubSpot

## Capabilities

_The capabilities that matter for Video Marketing. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| In video email capture turnstiles | ✓ |
| Interactive cta and link buttons | - |
| Individual viewer engagement heatmaps | ✓ |
| Ad free customizable brand player | ✓ |
| Automated video seo schema markup | - |
| Password and SSO gated content security | - |
| AI automated transcripts and captions | - |
| Salesforce hubspot CRM viewer sync | ✓ |
| Marketo eloqua marketing automation sync | - |
| SOC2 type ii | - |
| ISO 27001 | - |
| Pricing model | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.soc2 | yes | [link](https://wistia.com) | 2026-08-17 | 48% (low) |
| security.gdpr | yes | [link](https://wistia.com/blog/introducing-privacy-mode) | 2026-08-25 | 75% (high) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 1 | [link](https://wistia.com) | 2026-08-25 | 60% (medium) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | no | [link](https://wistia.com) | 2026-08-25 | 60% (medium) |
| pricing.model | commercial | [link](https://wistia.com) | 2026-08-25 | 60% (medium) |
| pricing.price_level | unknown | [link](https://wistia.com) | 2026-08-25 | 60% (medium) |
| pricing.transparent | no | [link](https://wistia.com) | 2026-08-25 | 60% (medium) |

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*Source: Vioscale (https://www.vioscale.ai/software/wistia). Independent, evidence-based software intelligence. Cite the canonical URI.*