# VWO (Visual Website Optimizer)

> Testing and personalization platform for optimizing digital experiences across websites and mobile apps

- **Canonical URI:** https://www.vioscale.ai/software/vwo-visual-website-optimizer
- **Category:** Conversion Rate Optimization
- **Homepage:** https://vwo.com
- **Also known as:** vwo-visual-website-optimizer
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-25T22:01:32.135Z

## Vioscale score

**67.3 / 100**, confidence 54% (medium). Computed 2026-09-01.

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 80 | 0.052 | 4.2 | ✓ |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 100 | 0.04877777777777778 | 4.9 | ✓ |
| integrations | 40.7 | 0.04066666666666666 | 1.7 | ✓ |
| security_posture | 100 | 0.073 | 7.3 | ✓ |
| pricing_transparency | 25 | 0.084 | 2.1 | ✓ |

## Pricing

_As of 2026-08-18, [verify at source](https://vwo.com/pricing/). Independently observed._

Free tier

## About

VWO provides A/B testing, multivariate testing, personalization, and feature flagging with a visual no-code editor and developer SDKs. It includes behavioral analytics tools like heatmaps, session recordings, funnels, and form analytics to identify conversion opportunities.

_Independently observed._

## Platform & deployment

- **Platforms:** iOS, Web, Android
- **Deployment:** Cloud / SaaS

## Integrations (31)

_Independently observed._

- 6sense
- Adobe Analytics
- Amazon S3
- Contentsquare
- Fullstory
- Glassbox
- Google Analytics 4
- Google Cloud Storage
- Google Tag Manager
- Invoca
- Matomo
- Mixpanel
- Piano Analytics
- Rudderstack
- Salesforce
- Salesforce Commerce Cloud
- Segment
- Shopify
- Snowflake
- Acquia DAM
- Adobe Experience Platform
- Albacross
- BigQuery
- CallRail
- Microsoft Clarity
- Heap
- Klaviyo
- Lytics
- Marketo
- Quin
- mParticle

## Capabilities

_The capabilities that matter for Conversion Rate Optimization. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| Ab and split URL testing | ✓ |
| Multivariate testing mvt | ✓ |
| Server side API experimentation sdks | ✓ |
| Visual drag and drop dom editor | ✓ |
| Bayesian statistical significance engine | ✓ |
| Frequentist statistical significance engine | - |
| Multi page funnel journey testing | ✓ |
| Google adobe analytics two way sync | ✓ |
| Segment mparticle cdp audience sync | ✓ |
| SOC2 type ii | ✓ |
| ISO 27001 | ✓ |
| Pricing model | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | freemium | [link](https://vwo.com/pricing/) | 2026-08-18 | 60% (medium) |
| pricing.free_tier | yes | [link](https://vwo.com/pricing/) | 2026-08-18 | 60% (medium) |
| pricing.price_level | low | [link](https://vwo.com/pricing/) | 2026-08-18 | 60% (medium) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 25 | [link](https://vwo.com/pricing/) | 2026-08-25 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://vwo.com/pricing/) | 2026-08-18 | 75% (high) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.disclosure_policy | yes | [link](https://vwo.com/pricing/) | 2026-08-25 | 60% (medium) |
| security.gdpr | yes | [link](https://vwo.com/compliance/international-organization-standardization-certification/) | 2026-08-25 | 75% (high) |
| security.hipaa | yes | [link](https://vwo.com/compliance/international-organization-standardization-certification/) | 2026-08-25 | 75% (high) |
| security.iso27001 | yes | [link](https://vwo.com/compliance/international-organization-standardization-certification/) | 2026-08-25 | 75% (high) |
| security.pci | yes | [link](https://vwo.com/compliance/international-organization-standardization-certification/) | 2026-08-25 | 75% (high) |
| security.soc2 | yes | [link](https://vwo.com/compliance/international-organization-standardization-certification/) | 2026-08-25 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/vwo-visual-website-optimizer). Independent, evidence-based software intelligence. Cite the canonical URI.*