# Pencil

> AI-powered platform for creating and managing advertisement campaigns across multiple channels

- **Canonical URI:** https://www.vioscale.ai/software/pencil
- **Category:** Ad Creative Tools
- **Homepage:** https://www.trypencil.com
- **Also known as:** pencil
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-24T22:51:05.010Z

## Vioscale score

**63.8 / 100**, confidence 75% (high). Computed 2026-09-01.

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 80 | 0.052 | 4.2 | ✓ |
| reliability | 49.5 | 0.073 | 3.6 | ✓ |
| capabilities | 91.6 | 0.04877777777777778 | 4.5 | ✓ |
| integrations | 36.1 | 0.04066666666666666 | 1.5 | ✓ |
| security_posture | 45 | 0.073 | 3.3 | ✓ |
| pricing_transparency | 80 | 0.084 | 6.7 | ✓ |

## Pricing

_As of 2026-08-24, [verify at source](https://trypencil.com/pricing). Independently observed._

Subscription · Free tier

> $14/month billed annually for base tier. Generation-credit consumption model. Free tier with 6 ads.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Core | - | - | monthly |
| Growth | - | - | monthly |
| Pro | - | - | - |

### Core

**Included limits:** generations: monthly allocation

### Growth

**Included limits:** generations: monthly allocation

### Pro

Enterprise tier with managed services and human creative support

**Included limits:** ads_from_creative_team: 4 per 24 hours, up to 80 per month

- data ring-fencing
- managed service SLAs
- AI governance controls
- role-based access controls
- custom AI model selections
- custom third-party integrations
- human creative delivery

## About

A cloud-based platform that uses artificial intelligence to generate ad creative content (text, images, video) and manage their deployment across social media and advertising networks, with built-in controls for brand consistency and enterprise governance.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (17)

_Independently observed._

- Facebook
- Instagram
- TikTok
- YouTube
- Google Display
- DV360
- LinkedIn
- Amazon
- Pinterest
- Snapchat
- OpenAI
- Google
- Adobe
- Anthropic
- Runway
- Bria
- After Effects

## Capabilities

_The capabilities that matter for Ad Creative Tools. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| Automated aspect ratio bulk resizing | ✓ |
| Dynamic creative optimization dco feeds | ✓ |
| Html5 animated banner generation | ✗ |
| AI copy and headline generation | ✓ |
| Brand kit color and font enforcement | ✓ |
| Video ad cropping and trimming | ✗ |
| Meta facebook instagram ads API sync | ✓ |
| Google display network ads API sync | ✓ |
| Tiktok linkedin ads API sync | ✓ |
| SOC2 type ii | ✓ |
| ISO 27001 | ✗ |
| Pricing model | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.soc2 | yes | [link](https://trypencil.com/pricing) | 2026-08-24 | 60% (medium) |
| security.gdpr | yes | [link](https://trypencil.com/legals/privacy-policy) | 2026-08-24 | 75% (high) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 17 | [link](https://trypencil.com/pricing) | 2026-08-24 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://trypencil.com/pricing) | 2026-08-24 | 50% (medium) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | yes | [link](https://trypencil.com/pricing) | 2026-08-24 | 60% (medium) |
| pricing.model | freemium | [link](https://trypencil.com/pricing) | 2026-08-24 | 60% (medium) |
| pricing.price_level | low | [link](https://trypencil.com/pricing) | 2026-08-24 | 60% (medium) |
| pricing.transparent | yes | [link](https://trypencil.com/pricing) | 2026-08-24 | 60% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.sla_pct | 99.99 | [link](https://trypencil.com/pricing) | 2026-08-24 | 60% (medium) |

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*Source: Vioscale (https://www.vioscale.ai/software/pencil). Independent, evidence-based software intelligence. Cite the canonical URI.*