# Optimizely Web Experimentation - **Canonical URI:** https://www.vioscale.ai/software/optimizely-web-experimentation - **Category:** Conversion Rate Optimization - **Homepage:** https://www.optimizely.com/products/experiment/web-experimentation/ - **Also known as:** optimizely-web-experimentation - **Profile claimed by vendor:** no - **Last updated:** 2026-10-02T11:08:09.656Z ## vioscaleAI score **37.1 / 100**, confidence 39% (low). Computed 2026-10-02. Composite of weighted, independently-sourced signals (no user reviews, no vendor payment). | Signal | Score | Weight | Contribution | Evidence present | |---|--:|--:|--:|:--:| | price_level | 0 | 0.052 | 0 | - | | reliability | 45 | 0.073 | 3.3 | ✓ | | capabilities | 67.1 | 0.049 | 3.3 | ✓ | | integrations | 24.3 | 0.041 | 1 | ✓ | | security_posture | 5 | 0.073 | 0 | - | | pricing_transparency | 0 | 0.084 | 0 | ✓ | ## Pricing _As of 2026-08-20, [verify at source](https://www.optimizely.com/plans). Independently observed._ Quote-based > Custom enterprise pricing. Contact sales for a tailored plan. ## About A tool for running A/B and multivariate tests across web and server-side environments, with built-in AI to suggest tests and validate results faster. _Independently observed._ ## Platform & deployment - **Platforms:** Web - **Deployment:** Cloud / SaaS, On-premise, Self-hosted ## Integrations (13) _Independently observed._ - Amazon S3 - Amazon Web Services - Azure DevOps - Cloudflare - Configured Commerce - Epinova AI Assistant - iCore Flexible Cloud - Opal - SearchStax - WordPress - Adobe Experience Manager - Slack — chat - Imageshop — dam (native) ## Capabilities _The capabilities that matter for Conversion Rate Optimization. "-" = undocumented, not absent._ | Capability | Supported | |---|:--:| | **Capabilities** | | | Ab and split URL testing | ✓ | | Multivariate testing mvt | ✓ | | Server side API experimentation sdks | ✓ | | Visual drag and drop dom editor | ✓ | | Bayesian statistical significance engine | - | | Frequentist statistical significance engine | - | | Multi page funnel journey testing | - | | Google adobe analytics two way sync | - | | Segment mparticle cdp audience sync | - | | SOC2 type ii | - | | ISO 27001 | - | | Pricing model | - | ## FAQ ### What is Optimizely Web Experimentation? A tool for running A/B and multivariate tests across web and server-side environments, with built-in AI to suggest tests and validate results faster. It is indexed under Conversion Rate Optimization. _Source: [https://www.optimizely.com/products/experiment/web-experimentation/](https://www.optimizely.com/products/experiment/web-experimentation/)._ ### How much does Optimizely Web Experimentation cost? Optimizely Web Experimentation does not publish its prices. Pricing is quoted on request, so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it. _Source: [https://www.optimizely.com/plans](https://www.optimizely.com/plans)._ ### What platforms does Optimizely Web Experimentation support? We have confirmed browser-based access to Optimizely Web Experimentation. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed. _Source: [https://www.optimizely.com/products/experiment/web-experimentation/](https://www.optimizely.com/products/experiment/web-experimentation/)._ ### Can Optimizely Web Experimentation be self-hosted? Yes. Optimizely Web Experimentation can be deployed cloud / SaaS, on-premise and self-hosted, so it does not have to run on the vendor's infrastructure. _Source: [https://www.optimizely.com/plans](https://www.optimizely.com/plans)._ ### What does Optimizely Web Experimentation integrate with? We have confirmed 12 integrations for Optimizely Web Experimentation, including Amazon S3, Amazon Web Services, Azure DevOps, Cloudflare, Configured Commerce, Epinova AI Assistant, iCore Flexible Cloud and Opal, plus 4 more. This is what we could verify from public sources, so the vendor may support others we have not indexed. _Source: [https://www.optimizely.com/products/experiment/web-experimentation/](https://www.optimizely.com/products/experiment/web-experimentation/)._ ### What security certifications does Optimizely Web Experimentation have? We have independently confirmed GDPR for Optimizely Web Experimentation. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Optimizely Web Experimentation not holding them. Always confirm compliance directly before you rely on it. _Source: [https://www.optimizely.com/trust-center](https://www.optimizely.com/trust-center)._ ## Facts Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule. ### integrations | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | integrations.count | 6 | [link](https://www.optimizely.com/products/experiment/web-experimentation/) | 2026-10-02 | 60% (medium) | ### market | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://www.optimizely.com/plans) | 2026-08-20 | 75% (high) | ### pricing | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | pricing.free_tier | no | [link](https://www.optimizely.com/plans) | 2026-08-20 | 60% (medium) | | pricing.model | quote | [link](https://www.optimizely.com/plans) | 2026-08-20 | 60% (medium) | | pricing.price_level | unknown | [link](https://www.optimizely.com/plans) | 2026-08-20 | 60% (medium) | | pricing.transparent | no | [link](https://www.optimizely.com/plans) | 2026-08-20 | 60% (medium) | ### reliability | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | reliability.sla_pct | 99.9 | [link](https://www.optimizely.com/plans) | 2026-08-20 | 60% (medium) | ### security | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | security.gdpr | yes | [link](https://www.optimizely.com/trust-center) | 2026-08-20 | 75% (high) | ### content | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | content.faq | `[{"answer":"A tool for running A/B and multivariate tests across web and server-side environments, with built-in AI to suggest tests and validate results faster. It is indexed under Conversion Rate Optimization.","source":"https://www.optimizely.com/products/experiment/web-experimentation/","question":"What is Optimizely Web Experimentation?","confidence":0.6},{"answer":"Optimizely Web Experimentation does not publish its prices. Pricing is quoted on request, so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.optimizely.com/plans","question":"How much does Optimizely Web Experimentation cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Optimizely Web Experimentation. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.optimizely.com/products/experiment/web-experimentation/","question":"What platforms does Optimizely Web Experimentation support?","confidence":0.6},{"answer":"Yes. Optimizely Web Experimentation can be deployed cloud / SaaS, on-premise and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://www.optimizely.com/plans","question":"Can Optimizely Web Experimentation be self-hosted?","confidence":0.6},{"answer":"We have confirmed 12 integrations for Optimizely Web Experimentation, including Amazon S3, Amazon Web Services, Azure DevOps, Cloudflare, Configured Commerce, Epinova AI Assistant, iCore Flexible Cloud and Opal, plus 4 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.optimizely.com/products/experiment/web-experimentation/","question":"What does Optimizely Web Experimentation integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Optimizely Web Experimentation. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Optimizely Web Experimentation not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.optimizely.com/trust-center","question":"What security certifications does Optimizely Web Experimentation have?","confidence":0.7}]` | [link](https://www.optimizely.com/products/experiment/web-experimentation/) | 2026-09-10 | 62% (medium) | --- *Source: vioscaleAI (https://www.vioscale.ai/software/optimizely-web-experimentation). Independent, evidence-based software intelligence. 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