# mParticle

> A data platform that streamlines customer segmentation and marketing activation

- **Canonical URI:** https://www.vioscale.ai/software/mparticle
- **Category:** Customer Data Platform
- **Homepage:** https://www.mparticle.com
- **Also known as:** mparticle
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-18T15:32:50.413Z

## Vioscale score

**71.3 / 100**, confidence 3% (low). Computed 2026-09-01. _(updating — computed under an earlier model version or past its freshness window.)_

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 0 | 0.052 | 0 | - |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 0 | 0.04877777777777778 | 0 | - |
| integrations | 71.3 | 0.04066666666666666 | 2.9 | ✓ |
| security_posture | 5 | 0.073 | 0 | - |
| pricing_transparency | 0 | 0.084 | 0 | - |

## About

A cloud-based customer data platform that consolidates first-party data and enables teams to build audiences, launch campaigns, and optimize customer experiences with faster execution and integrated workflows.

_Independently observed._

## Platform & deployment
- **Deployment:** Cloud / SaaS

## Integrations (18)

_Independently observed._

- Apptimize
- Dynamic Yield
- LaunchDarkly
- Mixpanel
- OneTrust
- Optimizely
- Split
- Stormly
- Taplytics
- VWO
- Didomi
- Indicative
- Regal
- Voucherify
- Paytronix
- Livelike
- PAR Punchh
- Snowflake

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | commercial | [link](https://www.mparticle.com) | 2026-08-17 | 70% (medium) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 300 | [link](https://www.mparticle.com/confirmation/contact-pricing/) | 2026-08-18 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.gdpr | yes | [link](https://www.mparticle.com/legal/employee-privacy-policy/) | 2026-08-18 | 75% (high) |

---
*Source: Vioscale (https://www.vioscale.ai/software/mparticle). Independent, evidence-based software intelligence. Cite the canonical URI.*