# First Insight

> AI-powered platform that transforms retail decision-making through predictive analytics and voice-of-customer insights

- **Canonical URI:** https://www.vioscale.ai/software/first-insight
- **Category:** Merchandising Planning
- **Homepage:** https://www.firstinsight.com
- **Also known as:** first-insight
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-24T10:32:28.392Z

## Vioscale score

**53.9 / 100**, confidence 14% (low). Computed 2026-09-01. _(updating — computed under an earlier model version or past its freshness window.)_

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 0 | 0.052 | 0 | - |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 67.1 | 0.04877777777777778 | 3.3 | ✓ |
| integrations | 0 | 0.04066666666666666 | 0 | - |
| security_posture | 45 | 0.073 | 3.3 | ✓ |
| pricing_transparency | 0 | 0.084 | 0 | - |

## About

A merchandising platform that applies AI-driven analytics to consumer feedback to help retailers and brands optimize product design, pricing, assortment mix, and marketing for improved profitability and reduced inventory waste.

_Independently observed._

## Platform & deployment
- **Deployment:** Cloud / SaaS

## Capabilities

_The capabilities that matter for Merchandising Planning. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| Deployment model | Saas |
| Open to buy otb financial planning | - |
| Store cluster and assortment localization | ✓ |
| AI markdown and clearance optimization | ✓ |
| Historical seasonality and weather forecasting | - |
| Size curve optimization and ratio ordering | - |
| Promotional lift and elasticity modeling | ✓ |
| What if scenario simulation sandboxes | ✓ |
| ERP integration for historical sales ingestion | - |
| Supplier lead time and moq math rules | - |
| SOC2 type ii | ✗ |
| ISO 27001 | - |
| Pricing model | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | commercial | [link](https://www.firstinsight.com) | 2026-08-23 | 70% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://www.firstinsight.com/press-releases/executive-and-consumer-disconnect-on-pricing) | 2026-08-24 | 75% (high) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.gdpr | yes | [link](https://www.firstinsight.com/press-releases/executive-and-consumer-disconnect-on-pricing) | 2026-08-24 | 60% (medium) |
| security.soc2 | yes | [link](https://www.firstinsight.com/press-releases/executive-and-consumer-disconnect-on-pricing) | 2026-08-24 | 60% (medium) |

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*Source: Vioscale (https://www.vioscale.ai/software/first-insight). Independent, evidence-based software intelligence. Cite the canonical URI.*