# Customer.io

- **Canonical URI:** https://www.vioscale.ai/software/customer-io
- **Category:** Marketing Automation Software
- **Homepage:** https://customer.io
- **Also known as:** customer-io
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-05T13:31:18.286Z

## Vioscale score

**55.2 / 100**, confidence 63% (medium).

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 25 | 0.058 | 1.5 | ✓ |
| reliability | 50 | 0.082 | 4.1 | ✓ |
| capabilities | 96 | 0.094 | 9 | ✓ |
| integrations | 33 | 0.175 | 5.8 | ✓ |
| security_posture | 60 | 0.082 | 4.9 | ✓ |
| pricing_transparency | 75 | 0.094 | 7.1 | ✓ |

## Pricing

_As of 2026-08-05, [verify at source](https://customer.io). Independently observed._

from $100/mo · Subscription · 14-day trial

> From $100/month. 14-day free trial; 12-month free for qualifying startups.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Essentials | $100/month, billed monthly | - | monthly |
| Premium | $1,000/month, billed annually | - | annual |
| Enterprise | Contact sales | - | annual |

### Essentials

For teams getting started with data-driven messaging

**Included limits:** profiles: 5,000, object_types: 2, custom_routines: 1, emails_per_month: 1,000,000, ai_agent_sessions: 3

- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- LLM actions with 100K credit sample
- Email and community support
- Basic data integrations

### Premium

For teams scaling across channels with custom workflows

**Included limits:** profiles: Custom, object_types: 10, emails_per_month: Custom, ai_agent_sessions: 10

- Everything in Essentials
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance
- Premium data integrations

### Enterprise (Contact sales)

For organizations that need dedicated infrastructure and support

- Everything in Premium
- Custom pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support
- Dedicated Customer Success Manager
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist
- Shared Slack channel
- 2-hour first outreach response time

### Add-ons

- **Additional profiles** ($0.01/profile/mo)
- **Additional emails** ($0.12/1000 emails/mo)
- **AI credits** ($10/100K credits/mo)

## About

AI-powered customer engagement platform that unifies data, messaging, and AI to enable personalized multi-channel customer communication.

_Independently observed._

## Platform & deployment

- **Platforms:** CLI, iOS, Web, Android
- **Deployment:** Cloud / SaaS

## Integrations (13)

_Independently observed._

- Amazon S3
- Amplitude
- Branch
- Facebook
- Google Ads
- Google Cloud
- HubSpot
- Mixpanel
- Salesforce
- Segment
- Snowflake
- Twilio
- Typeform

## Capabilities

_The capabilities that matter for Marketing Automation Software. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Pricing** | |
| Transparent published pricing | ✓ |
| Free tier | ✗ |
| Pricing unit | Database records |
| **Orchestration** | |
| Visual journey / workflow builder | ✓ |
| **Lead management** | |
| Lead scoring | ✗ |
| **Channels** | |
| Multichannel beyond email | ✓ |
| Web / on-site personalisation | ✓ |
| **Integrations** | |
| Native CRM sync | ✓ |
| **Data** | |
| Built-in CDP / event data | ✓ |
| **Channels** | |
| Ads audience sync | ✓ |
| **Optimisation** | |
| A/B / multivariate testing | ✓ |
| **Segment** | |
| Lifecycle focus | Both |
| **Deployment** | |
| Self-hostable | ✗ |
| **AI** | |
| AI (send-time / content / predictive) | ✓ |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 13 | [link](https://customer.io) | 2026-08-05 | 60% (medium) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | no | [link](https://customer.io) | 2026-08-05 | 60% (medium) |
| pricing.model | commercial | [link](https://customer.io) | 2026-08-05 | 60% (medium) |
| pricing.price_level | high | [link](https://customer.io) | 2026-08-05 | 60% (medium) |
| pricing.starting_gbp | 100 | [link](https://customer.io) | 2026-08-05 | 60% (medium) |
| pricing.transparent | yes | [link](https://customer.io) | 2026-08-05 | 60% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://status.customer.io) | 2026-08-05 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.gdpr | yes | [link](https://customer.io/security) | 2026-08-05 | 75% (high) |
| security.hipaa | yes | [link](https://customer.io/security) | 2026-08-05 | 75% (high) |
| security.soc2 | yes | [link](https://customer.io/security) | 2026-08-05 | 75% (high) |
| security.disclosure_policy | yes | [link](https://customer.io) | 2026-08-05 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://customer.io) | 2026-08-05 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/customer-io). Independent, evidence-based software intelligence. Cite the canonical URI.*