# UserGuiding vs Userlane

**Leader by Vioscale score:** UserGuiding

| Attribute | UserGuiding | Userlane |
|---|---|---|
| **Vioscale score** | 67.5 (41% (low)) | 26.1 (61% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A SaaS tool that helps product teams create interactive walkthroughs, onboarding flows, surveys, and knowledge bases to guide users through web applications. Uses no-code visual builders and integrates with analytics and communication tools to reduce support load and improve feature adoption. | Combines analytics to identify where enterprise software creates user friction with built-in guidance tools to improve adoption outcomes and reduce support costs. |
| features.capabilities | - | `{"iso_27001":true,"soc2_type_ii":false,"pricing_model":"flat_subscription","salesforce_hubspot_crm_sync":false,"zendesk_intercom_helpdesk_sync":false,"knowledge_base_help_widget_embed":true,"nps_and_in_app_survey_collection":true,"amplitude_mixpanel_analytics_sync":false,"in_app_user_onboarding_checklists":false,"user_drop_off_and_completion_analytics":true,"no_code_visual_builder_chrome_extension":true,"interactive_dom_element_targeting_walkthroughs":true}` |
| integrations.count | 12 | 1 |
| integrations.list | `[{"name":"Amplitude"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"HubSpot"},{"name":"Intercom"},{"name":"Mixpanel"},{"name":"Salesforce"},{"name":"Segment"},{"name":"Slack"},{"name":"Webhook"},{"name":"Woopra"},{"name":"UserGuiding MCP"}]` | `[{"name":"Microsoft Copilot"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"DE","primaryMarkets":["DE","GB","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$174/mo when billed annually (save $900/year)","features":["All Adoption Features + AI Assistant","All In-App Onboarding Experiences","Surveys & NPS with AI Insights","Analytics Reporting & Segmentation","Knowledge Base & Product Updates","Material Engagement Analytics","Daily & Weekly Performance Reports","Custom Attributes","Help Center Access","Email Support","Live Chat Support"],"commitment":"annual","components":[{"kind":"fixed","amount":174,"period":"month","currency":"USD"}],"description":"All adoption features, AI assistant, in-app onboarding, surveys, analytics, and knowledge base","contactSales":false,"includedLimits":{"mau":"starting at base tier"}},{"free":false,"name":"Growth","summary":"$349/mo when billed annually (save $1,800/year)","features":["Everything in Starter +","No-Code Event Tracking","Advanced Analytics Reporting","Private Knowledge Base & Product Updates","Feature Request & Roadmap","Localization & Auto-Translate","Custom Alerts","Session Replay","Team Member Role Management","A/B Testing & Goal Tracking","Custom CSS & Localization","Premium Integrations","EU Data Hosting Included"],"commitment":"annual","components":[{"kind":"fixed","amount":349,"period":"month","currency":"USD"}],"description":"Everything in Starter plus advanced tracking, A/B testing, session replay, and premium integrations","contactSales":false,"includedLimits":{"mau":"from 2,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing. Contact sales.","features":["Everything in Growth +","Custom MAU","Unlimited Onboarding Experiences","Migration Support","Security Audit & Compliance","Custom Contract & SLA","SAML SSO & Team Member Activity Logs","SOC2, GDPR, HIPAA Compliance","Personalized Coaching & Support","1-on-1 Weekly Onboarding Sessions (3 months, 1 hr/week)"],"description":"Custom plan with unlimited onboarding experiences, migration support, security audit, and dedicated support","contactSales":true,"includedLimits":{"mau":"custom"}}],"addOns":[{"name":"Extra Material Quotas"},{"name":"Extra Team Member Seats"},{"name":"Extra Containers"},{"name":"White-Label Branding"},{"name":"Optional EU Data Hosting"}],"summary":"From $174/mo annually (Starter). Free 14-day trial. 30-day money-back guarantee.","currency":"USD","freeTier":true,"sourceUrl":"https://userguiding.com/pricing","retrievedAt":"2026-08-18T22:09:14.731Z","freeTrialDays":14,"startingPrice":{"amount":174,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"quote","plans":[{"free":false,"name":"Application","summary":"Fixed annual fee per application. Contact sales for quote.","features":["Userlane Assistant","Interactive Guidance","In-app Announcements","Data Validation","HEART Analytics"],"commitment":"annual","description":"For application owners who need people productive fast. Single application with immediate impact.","contactSales":true},{"free":false,"name":"Department","summary":"Fixed annual fee per application. Contact sales for quote.","features":["Userlane Assistant","Interactive Guidance","In-app Announcements","Data Validation","HEART Analytics","Advanced Reporting and Insights","Department Portfolio Dashboard","Templates and Best Practices","Multi-App Pricing","Cross-Application Insights"],"commitment":"annual","description":"For department leaders who need to optimize across tools. Multiple applications with efficient budgets.","contactSales":true},{"free":false,"name":"Organization","summary":"Fixed annual fee per unlimited applications. Contact sales for quote.","features":["Userlane Assistant","Interactive Guidance","In-app Announcements","Data Validation","HEART Analytics","Advanced Reporting and Insights","Department Portfolio Dashboard","Templates and Best Practices","Multi-App Pricing","Cross-Application Insights","License Optimization","Portfolio Analytics","Compliance and Governance","Center of Excellence Support"],"commitment":"annual","description":"For CIOs and CFOs who need to prove ROI and reduce spend. Unlimited applications with optimized portfolio.","contactSales":true}],"summary":"Application-based or consumption-based pricing models. All pricing requires contacting sales.","freeTier":false,"sourceUrl":"https://www.userlane.com/pricing/","retrievedAt":"2026-08-25T08:26:31.216Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | quote |
| pricing.price_level | high | unknown |
| pricing.starting_price | `{"amount":174,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| reliability.sla_pct | - | 99.5 |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | yes |
| security.soc2 | yes | - |

## Capabilities (Digital Adoption Platforms)

| Capability | UserGuiding | Userlane |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Interactive dom element targeting walkthroughs | - | ✓ |
| No code visual builder chrome extension | - | ✓ |
| In app user onboarding checklists | - | ✗ |
| Nps and in app survey collection | - | ✓ |
| User drop off and completion analytics | - | ✓ |
| Knowledge base help widget embed | - | ✓ |
| Amplitude mixpanel analytics sync | - | ✗ |
| Salesforce hubspot CRM sync | - | ✗ |
| Zendesk intercom helpdesk sync | - | ✗ |
| SOC2 type ii | - | ✗ |
| ISO 27001 | - | ✓ |
| Pricing model | - | Flat subscription |

*Source: Vioscale. Generated 2026-09-01T17:37:54.057Z. "-" = undocumented, not absent.*