# Umbraco vs Wix

**Leader by vioscaleAI score:** Wix

| Attribute | Umbraco | Wix |
|---|---|---|
| **vioscaleAI score** | 53.3 (56% (medium)) | 93.4 (72% (medium)) |
| content.faq | `[{"answer":"An open-source .NET content management system providing complete control over content, design, and integrations through headless APIs and webhooks, with support for both traditional and decoupled deployments designed for flexibility and AI-driven workflows. It is indexed under CMS Software.","source":"https://umbraco.com/pricing/","question":"What is Umbraco?","confidence":0.6},{"answer":"Umbraco is a paid product; published pricing starts at €45 per month. It is sold across 4 plans (Starter, Standard, Professional and Enterprise). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://umbraco.com/pricing/","question":"How much does Umbraco cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Umbraco. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://umbraco.com/pricing/","question":"What platforms does Umbraco support?","confidence":0.6},{"answer":"Yes. Umbraco can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://umbraco.com/pricing/","question":"Can Umbraco be self-hosted?","confidence":0.6},{"answer":"We have confirmed 8 integrations for Umbraco, including Cloudflare, Microsoft Azure, Umbraco Forms, Umbraco Commerce, Umbraco Workflow, Umbraco Engage, Umbraco UI Builder and Umbraco Deploy. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://umbraco.com/pricing/","question":"What does Umbraco integrate with?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001 and GDPR for Umbraco. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Umbraco not holding them. Always confirm compliance directly before you rely on it.","source":"https://umbraco.com/trust-center/","question":"What security certifications does Umbraco have?","confidence":0.7},{"answer":"Umbraco is available worldwide. Its primary markets are Denmark, the United Kingdom, the United States, Australia and the Netherlands. The vendor is headquartered in Denmark.","source":"https://umbraco.com/pricing/","question":"Where is Umbraco available?","confidence":0.75}]` | `[{"answer":"A website builder platform that allows anyone to design, host, and publish websites using drag-and-drop editing and AI-powered tools, bundled with hosting, domain registration, e-commerce capabilities, and business solutions. It is indexed under CMS Software.","source":"https://www.wix.com/domains/domain-pricing","question":"What is Wix?","confidence":0.6},{"answer":"Wix offers a free tier, so you can start without paying. Paid plans start at £9 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.wix.com","question":"Is Wix free?","confidence":0.6},{"answer":"Wix supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.wix.com/domains/domain-pricing","question":"What platforms does Wix support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Wix, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.wix.com/domains/domain-pricing","question":"Can Wix be self-hosted?","confidence":0.6},{"answer":"We have confirmed 14 integrations for Wix, including Facebook, Instagram, Google Shopping, eBay, PayPal, Stripe, Square and Avalara, plus 6 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.wix.com/domains/domain-pricing","question":"What does Wix integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Wix. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Wix not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.wix.com/domains/security","question":"What security certifications does Wix have?","confidence":0.7}]` |
| deployment.options | `{"cloud":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | An open-source .NET content management system providing complete control over content, design, and integrations through headless APIs and webhooks, with support for both traditional and decoupled deployments designed for flexibility and AI-driven workflows. | A domain registration service offering over 400 domain extensions with upfront yearly pricing displayed for each. Includes built-in SSL encryption, optional add-ons like domain privacy protection and DNSSEC, and integrates with multi-cloud web hosting backed by a 99.99% uptime guarantee. |
| features.capabilities | `{"cms_type":"headless","free_tier":true,"iso_27001":true,"multisite":true,"open_source":true,"git_workflow":true,"headless_api":true,"localization":true,"pricing_model":"freemium","self_hostable":true,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"deployment_model":"self_hosted_open_source","plugin_ecosystem":"Umbraco Marketplace with community and official add-ons including Forms, Commerc","rest_api_delivery":true,"structured_content":true,"webhooks_event_triggers":true,"real_time_visual_preview_editor":true,"multi_language_localization_i18n":true,"granular_role_based_access_control_rbac":true}` | `{"cms_type":"builder","free_tier":true,"multisite":true,"open_source":false,"git_workflow":true,"headless_api":true,"localization":true,"self_hostable":false,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"500+ third-party apps and 500+ professional templates","structured_content":true}` |
| integrations.count | 1 | 500 |
| integrations.list | `[{"name":"Cloudflare"},{"name":"Microsoft Azure"},{"name":"Umbraco Forms"},{"name":"Umbraco Commerce"},{"name":"Umbraco Workflow"},{"name":"Umbraco Engage"},{"name":"Umbraco UI Builder"},{"name":"Umbraco Deploy"}]` | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"Google Shopping"},{"name":"eBay"},{"name":"PayPal"},{"name":"Stripe"},{"name":"Square"},{"name":"Avalara"},{"name":"Shippo"},{"name":"USPS"},{"name":"Google"},{"name":"Loggly"},{"name":"GCP"},{"name":"Google Analytics","native":true},{"name":"Facebook Pixel","native":true},{"name":"Zapier","native":true}]` |
| market.availability | `{"hqCountry":"DK","primaryMarkets":["DK","GB","US","AU","NL"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"€45/month","features":["Managed SQL database","Website & Delivery API SLA","TLS certificates","Cloudflare CDN","One live environment"],"components":[{"kind":"fixed","amount":45,"period":"month","currency":"EUR"}],"contactSales":false,"includedLimits":{"hosting_regions":"5"}},{"free":false,"name":"Standard","features":["CPU priority","Standard prioritized database performance","Dedicated resources option"],"contactSales":false,"includedLimits":{"database_bandwidth":"2x starter"}},{"free":false,"name":"Professional","features":["Premium database performance","Load Balancing available","Dedicated resources option"],"contactSales":false,"includedLimits":{"database_bandwidth":"5x starter"}},{"free":false,"name":"Enterprise","features":["Premium database performance","Load Balancing available","Dedicated resources option"],"contactSales":false}],"addOns":[{"name":"Dedicated Resources"},{"name":"Redis Cache"},{"name":"Load Balancing"}],"summary":"From €45/month. Subscription-based cloud hosting with add-on options for performance enhancements.","currency":"EUR","freeTier":false,"sourceUrl":"https://umbraco.com/pricing/","retrievedAt":"2026-09-08T18:47:39.458Z","startingPrice":{"amount":45,"period":"month","currency":"EUR"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":".com","summary":"€9.90/year, first year free with Wix plan","features":["SSL certificate included","WHOIS privacy protection","Domain lock","DNSSEC support","24/7 support"],"commitment":"annual","components":[{"kind":"fixed","amount":9.9,"period":"year","currency":"EUR"}],"description":"Commercial domain extension","contactSales":false},{"free":false,"name":".cloud","summary":"€17.36/year","features":["SSL certificate included","WHOIS privacy protection","Domain lock","DNSSEC support","24/7 support"],"commitment":"annual","components":[{"kind":"fixed","amount":17.36,"period":"year","currency":"EUR"}],"description":"Cloud-focused domain extension","contactSales":false},{"free":false,"name":".app","summary":"€10.96/year","features":["SSL certificate included","WHOIS privacy protection","Domain lock","DNSSEC support","24/7 support"],"commitment":"annual","components":[{"kind":"fixed","amount":10.96,"period":"year","currency":"EUR"}],"description":"Application-focused domain extension","contactSales":false}],"addOns":[{"name":"Domain Privacy Protection"},{"name":"DNSSEC"}],"summary":"From €9.90/year per domain. First year free with Wix subscription plan. 400+ extensions available.","currency":"EUR","freeTier":true,"sourceUrl":"https://www.wix.com/domains/domain-pricing","retrievedAt":"2026-09-18T12:35:06.591Z","startingPrice":{"amount":9.9,"period":"year","currency":"EUR"},"billingPeriods":["year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | mid | low |
| pricing.starting_price | `{"amount":45,"currency":"EUR"}` | `{"amount":9.9,"currency":"EUR"}` |
| pricing.transparent | yes | yes |
| reliability.sla_pct | - | 99.99 |
| reliability.status_page | - | yes |
| security.certifications | `[{"name":"ISO 27001","status":"active"}]` | `[{"name":"SOC 2 Type II","level":"Type II","status":"active"}]` |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.iso27001 | yes | yes |
| security.pci | - | yes |
| security.soc2 | - | yes |
| security.trust_center | https://umbraco.com/trust-center/ | https://www.wix.com/domains/security |

## Capabilities (CMS Software)

| Capability | Umbraco | Wix |
|---|:--:|:--:|
| **Core** |  |  |
| CMS type | Headless / API-first | Hosted website builder |
| **Licensing** |  |  |
| Open-source | ✓ | ✗ |
| **Deployment** |  |  |
| Self-hostable | ✓ | ✗ |
| Managed / cloud hosting offered | ✓ | ✓ |
| **Delivery** |  |  |
| Headless API (REST/GraphQL) | ✓ | ✓ |
| **Content** |  |  |
| Structured content modelling | ✓ | ✓ |
| Localisation / i18n | ✓ | ✓ |
| Content workflow / approvals | ✓ | ✓ |
| **Editing** |  |  |
| Visual / no-code page builder | ✓ | ✓ |
| **Extensibility** |  |  |
| Plugin / app ecosystem size | Umbraco Marketplace with community and official add-ons including Forms, Commerc | 500+ third-party apps and 500+ professional templates |
| **Scale** |  |  |
| Multi-site / multi-tenant | ✓ | ✓ |
| **Workflow** |  |  |
| Git-based / code-first workflow | ✓ | ✓ |
| **Pricing** |  |  |
| Free / open tier | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-09-21T02:34:43.380Z. "-" = undocumented, not absent.*