# Swell vs WooCommerce

**Leader by Vioscale score:** Swell

| Attribute | Swell | WooCommerce |
|---|---|---|
| **Vioscale score** | 81.6 (52% (medium)) | 56.6 (66% (medium)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 150 |
| adoption.github_stars | - | 10,476 |
| deployment.options | `{"cloud":true,"self_hosted":true}` | `{"on_prem":true,"self_hosted":true}` |
| description.long | A SaaS ecommerce platform enabling retailers to build storefronts and manage subscriptions, digital products, and physical goods through a visual dashboard and flexible APIs. | An open-source commerce software integrated with WordPress that enables merchants to build and manage customizable online retail operations. |
| features.capabilities | `{"headless":true,"open_source":true,"platform_type":"hosted_saas","self_hostable":true,"payments_model":"built_in","pci_compliance":true,"extension_ecosystem":"Apps and integrations ecosystem with Klaviyo, Omnisend, Resend, and payment prov"}` | `{"free_tier":true,"open_source":true,"b2b_features":true,"platform_type":"self_host","self_hostable":true,"extension_ecosystem":"WordPress plugin and extension ecosystem"}` |
| integrations.count | 10 | 3 |
| integrations.list | `[{"name":"Klaviyo"},{"name":"ShipStation"},{"name":"PayPal"},{"name":"Braintree"},{"name":"Sezzle"},{"name":"Resend"},{"name":"Omnisend"},{"name":"Shopify"}]` | `[{"name":"PayPal"},{"name":"YouTube Shopping"},{"name":"Jetpack"}]` |
| language.primary | - | PHP |
| market.availability | - | `{"primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$29/month billed yearly","features":["Basic reports","Email & chat support"],"minSeats":2,"commitment":"annual","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"},{"per":{"qty":100000,"unit":"api_requests"},"kind":"metered","amount":5,"currency":"USD"},{"per":{"qty":1,"unit":"gb"},"kind":"metered","amount":5,"currency":"USD"},{"of":"sales","kind":"percentage","rate":2,"when":"annual sales exceed $50K"}],"description":"Get started with the essentials to launch your store.","contactSales":false,"includedLimits":{"admin_users":"2","data_storage_gb":"1GB","annual_sales_ceiling":"$50K","api_requests_monthly":"100K"}},{"free":false,"name":"Basic","summary":"$79/month billed yearly","features":["Basic reports","Email & chat support"],"minSeats":5,"commitment":"annual","components":[{"kind":"fixed","amount":79,"period":"month","currency":"USD"},{"per":{"qty":100000,"unit":"api_requests"},"kind":"metered","amount":5,"currency":"USD"},{"per":{"qty":1,"unit":"gb"},"kind":"metered","amount":5,"currency":"USD"},{"of":"sales","kind":"percentage","rate":1.5,"when":"annual sales exceed $250K"}],"description":"Everything you need to launch and grow a new online store.","contactSales":false,"includedLimits":{"admin_users":"5","data_storage_gb":"3GB","annual_sales_ceiling":"$250K","api_requests_monthly":"500K"}},{"free":false,"name":"Standard","summary":"$299/month billed yearly","features":["Advanced reports","Priority support","Role-based permissions","International price lists"],"minSeats":15,"commitment":"annual","components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"},{"per":{"qty":100000,"unit":"api_requests"},"kind":"metered","amount":5,"currency":"USD"},{"per":{"qty":1,"unit":"gb"},"kind":"metered","amount":5,"currency":"USD"},{"of":"sales","kind":"percentage","rate":1,"when":"annual sales exceed $1M"}],"description":"Priority support and time-saving features for larger teams.","contactSales":false,"includedLimits":{"admin_users":"15","data_storage_gb":"10GB","annual_sales_ceiling":"$1M","api_requests_monthly":"2M"}},{"free":false,"name":"Unlimited","summary":"$2250/month billed yearly","features":["Advanced reports","Priority support","Developer support","Role-based permissions"],"commitment":"annual","components":[{"kind":"fixed","amount":2250,"period":"month","currency":"USD"},{"of":"sales","kind":"percentage","rate":0.4,"when":"annual sales exceed $5M"}],"description":"Unlimited scalability, granular control, and better volume rates.","contactSales":false,"includedLimits":{"admin_users":"Unlimited","data_storage_gb":"Unlimited","annual_sales_ceiling":"$5M","api_requests_monthly":"Unlimited"}},{"free":false,"name":"Custom","summary":"Custom pricing","description":"Priority technical support and negotiated pricing for merchants over $10M in annual sales.","contactSales":true}],"summary":"From $29/month billed yearly. Free tier and trial available. Usage-based API request and data storage overages.","currency":"USD","freeTier":true,"sourceUrl":"https://www.swell.is/","retrievedAt":"2026-08-04T08:34:01.545Z","startingPrice":{"amount":5,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"open_source","freeTier":true,"sourceUrl":"https://woocommerce.com","retrievedAt":"2026-08-14T15:23:18.744Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | commercial | commercial |
| pricing.price_level | low | free |
| pricing.transparent | yes | yes |
| release.cadence_days | - | 6 |
| release.history | - | `[{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.1.0-beta.2","date":"2026-08-25T11:15:21Z","type":"prerelease","version":"11.1.0-beta.2"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/nightly","date":"2020-04-28T02:15:56Z","type":"prerelease","version":"nightly"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.1.0-beta.1","date":"2026-08-18T10:13:51Z","type":"prerelease","version":"11.1.0-beta.1"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.1.0-dev","date":"2026-08-10T18:24:09Z","type":"prerelease","version":"11.1.0-dev"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.0.1","date":"2026-08-10T21:08:06Z","type":"stable","version":"11.0.1"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.0.0","date":"2026-08-04T16:33:05Z","type":"stable","version":"11.0.0"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.0.0-rc.3","date":"2026-07-30T19:12:47Z","type":"prerelease","version":"11.0.0-rc.3"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.0.0-rc.2","date":"2026-07-29T16:44:42Z","type":"prerelease","version":"11.0.0-rc.2"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.0.0-rc.1","date":"2026-07-28T08:45:46Z","type":"prerelease","version":"11.0.0-rc.1"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.0.0-beta.2","date":"2026-07-20T11:42:22Z","type":"prerelease","version":"11.0.0-beta.2"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/trunk-snapshot","date":"2025-10-23T14:23:37Z","type":"prerelease","version":"trunk-snapshot"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.0.0-beta.1","date":"2026-07-13T17:43:44Z","type":"prerelease","version":"11.0.0-beta.1"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/10.9.4","date":"2026-07-07T17:23:54Z","type":"stable","version":"10.9.4"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/11.0.0-dev","date":"2026-07-06T18:43:22Z","type":"prerelease","version":"11.0.0-dev"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/10.9.3","date":"2026-07-03T13:59:47Z","type":"stable","version":"10.9.3"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/10.9.2","date":"2026-07-02T22:12:24Z","type":"stable","version":"10.9.2"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/10.9.1","date":"2026-06-24T19:18:25Z","type":"stable","version":"10.9.1"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/10.9.0","date":"2026-06-23T18:08:49Z","type":"stable","version":"10.9.0"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/10.9.0-rc.1","date":"2026-06-22T19:14:31Z","type":"prerelease","version":"10.9.0-rc.1"},{"url":"https://github.com/woocommerce/woocommerce/releases/tag/10.9.0-beta.2","date":"2026-06-15T14:23:39Z","type":"prerelease","version":"10.9.0-beta.2"}]` |
| reliability.sla_pct | 100 | - |
| reliability.status_page | yes | - |
| security.gdpr | - | yes |
| security.pci | - | yes |
| security.scorecard | - | 4 |
| security.vulnerabilities | - | `{"count":5,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=packagist&package_name=woocommerce%2Fwoocommerce&per_page=100","last_12m":0,"max_severity":"HIGH"}` |

## Capabilities (E-commerce Platforms)

| Capability | Swell | WooCommerce |
|---|:--:|:--:|
| **Core** |  |  |
| Platform type | Hosted all-in-one SaaS | Self-host OSS |
| **Licensing** |  |  |
| Open-source | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable | ✓ | ✓ |
| **Pricing** |  |  |
| Free / open tier | - | ✓ |
| Transaction fees beyond plan | - | - |
| **Payments** |  |  |
| Payments model | Built-in payments | - |
| **Architecture** |  |  |
| Headless / API-first storefront | ✓ | - |
| **Compliance** |  |  |
| PCI-DSS compliance provided | ✓ | - |
| **Reach** |  |  |
| Multi-currency / multi-language | - | - |
| **Selling** |  |  |
| B2B / wholesale features | - | ✓ |
| POS / omnichannel | - | - |
| **Extensibility** |  |  |
| App / extension ecosystem size | Apps and integrations ecosystem with Klaviyo, Omnisend, Resend, and payment prov | WordPress plugin and extension ecosystem |

*Source: Vioscale. Generated 2026-09-01T17:17:15.274Z. "-" = undocumented, not absent.*