# Storyblok vs Umbraco

**Leader by Vioscale score:** Storyblok

| Attribute | Storyblok | Umbraco |
|---|---|---|
| **Vioscale score** | 76.3 (60% (medium)) | 76.2 (19% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | Enterprise-grade headless CMS for creating, managing, and delivering content across websites, mobile apps, AI search engines, and digital channels. Includes AI-powered content operations and visual editor. | Umbraco is a flexible, open-source .NET CMS designed for enterprises seeking full ownership over content, AI tools, design, integrations, and workflows. It offers secure, cloud-ready deployment with no vendor lock-in and rapid implementation. |
| features.capabilities | `{"cms_type":"headless","free_tier":true,"multisite":true,"open_source":false,"git_workflow":false,"headless_api":true,"localization":true,"self_hostable":false,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"500+ integrations via FlowMotion","structured_content":true}` | `{"cms_type":"headless","open_source":true,"headless_api":true,"localization":true,"self_hostable":true,"visual_builder":true,"managed_hosting":true,"content_workflow":true,"plugin_ecosystem":"Marketplace","structured_content":true}` |
| integrations.count | 500 | - |
| integrations.list | `[{"name":"Shopify"}]` | - |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Starter","summary":"Free","features":["1 team member seat included","Up to 2 user seats total","100GB traffic/month","100k API requests/month","2 locales","25k AI credits"],"minSeats":1,"description":"Limited plan for testing and personal projects","contactSales":false,"includedLimits":{"users":"1","spaces":"1","locales":"2","traffic":"100GB/month","ai_credits":"25k","api_requests":"100k/month"}},{"free":false,"name":"Growth","summary":"€99/month (€90.75/month billed annually) with 5 users","features":["1 space","5 user seats included (up to 10 total)","400GB traffic/month (up to 1TB; €75 per 250GB extra)","1M API requests/month (up to 5M; €10 per 1M extra)","2 locales included (unlimited at €20/month each)","97% uptime SLA","100k AI credits/month (up to 500k; €20 per 200k extra)","Single story scheduling","SEO meta tags","Shopify integration"],"minSeats":5,"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"EUR"},{"kind":"per_unit","unit":"seat","amount":15,"period":"month","currency":"EUR"},{"per":{"qty":250,"unit":"GB"},"kind":"metered","amount":75,"currency":"EUR"},{"per":{"qty":1,"unit":"M requests"},"kind":"metered","amount":10,"currency":"EUR"},{"per":{"qty":1,"unit":"locale"},"kind":"metered","amount":20,"currency":"EUR"},{"per":{"qty":200,"unit":"k AI credits"},"kind":"metered","amount":20,"currency":"EUR"}],"description":"Entry-level plan for businesses that need dynamic content management capabilities","contactSales":false,"includedLimits":{"users":"5","spaces":"1","locales":"2","traffic":"400GB/month","ai_credits":"100k/month","api_requests":"1M/month"}},{"free":false,"name":"Growth Plus","summary":"€349/month (€319.91/month billed annually) with 15 users. Most Popular.","features":["1 space","15 user seats included (up to 20 total)","1TB traffic/month (up to 2TB; €75 per 250GB extra)","4M API requests/month (up to 15M; €10 per 1M extra)","10 locales included (unlimited at €20/month each)","97% uptime SLA","200k AI credits/month (up to 1M; €20 per 200k extra)","Single story scheduling","SEO meta tags","Shopify integration"],"minSeats":15,"commitment":"monthly","components":[{"kind":"fixed","amount":349,"period":"month","currency":"EUR"},{"kind":"per_unit","unit":"seat","amount":15,"period":"month","currency":"EUR"},{"per":{"qty":250,"unit":"GB"},"kind":"metered","amount":75,"currency":"EUR"},{"per":{"qty":1,"unit":"M requests"},"kind":"metered","amount":10,"currency":"EUR"},{"per":{"qty":1,"unit":"locale"},"kind":"metered","amount":20,"currency":"EUR"},{"per":{"qty":200,"unit":"k AI credits"},"kind":"metered","amount":20,"currency":"EUR"}],"description":"Enhanced plan for businesses that need powerful content management capabilities","contactSales":false,"includedLimits":{"users":"15","spaces":"1","locales":"10","traffic":"1TB/month","ai_credits":"200k/month","api_requests":"4M/month"}},{"free":false,"name":"Premium","summary":"Custom pricing","features":["Fully customized consumption","All features from self-service plans","AI SEO","Custom Roles & Workflows","GraphQL","Release management","Single Sign On (SSO)","SCIM","99.9% Uptime SLA","Advanced Support Services"],"description":"Custom plan for organizations with multiple editorial teams or multi-language content","contactSales":true,"includedLimits":{"users":"Custom","spaces":"Custom"}},{"free":false,"name":"Elite","summary":"Custom pricing","features":["Fully customized consumption","All features from self-service plans","AI SEO","Custom Roles & Workflows","GraphQL","Release management","Single Sign On (SSO)","SCIM","99.9% Uptime SLA","Advanced Support Services"],"description":"Custom enterprise plan","contactSales":true,"includedLimits":{"users":"Custom","spaces":"Custom"}}],"summary":"From €90.75/month annually (Growth plan). Free tier available. 45-day free trial of Growth Plus.","currency":"EUR","freeTier":true,"sourceUrl":"https://www.storyblok.com","retrievedAt":"2026-08-01T15:01:52.730Z","freeTrialDays":45,"startingPrice":{"amount":10,"period":"month","currency":"EUR"},"billingPeriods":["month","year"]}` | - |
| pricing.free_tier | yes | - |
| pricing.model | commercial | commercial |
| pricing.price_level | low | - |
| pricing.starting_gbp | 10 | - |
| pricing.transparent | yes | - |
| reliability.sla_pct | 97 | - |
| reliability.status_page | yes | - |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |
| security.iso27001 | yes | yes |

## Capabilities (CMS Software)

| Capability | Storyblok | Umbraco |
|---|:--:|:--:|
| **Core** |  |  |
| CMS type | Headless / API-first | Headless / API-first |
| **Licensing** |  |  |
| Open-source | ✗ | ✓ |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✓ |
| Managed / cloud hosting offered | ✓ | ✓ |
| **Delivery** |  |  |
| Headless API (REST/GraphQL) | ✓ | ✓ |
| **Content** |  |  |
| Structured content modelling | ✓ | ✓ |
| Localisation / i18n | ✓ | ✓ |
| Content workflow / approvals | ✓ | ✓ |
| **Editing** |  |  |
| Visual / no-code page builder | ✓ | ✓ |
| **Extensibility** |  |  |
| Plugin / app ecosystem size | 500+ integrations via FlowMotion | Marketplace |
| **Scale** |  |  |
| Multi-site / multi-tenant | ✓ | - |
| **Workflow** |  |  |
| Git-based / code-first workflow | ✗ | - |
| **Pricing** |  |  |
| Free / open tier | ✓ | - |

*Source: Vioscale. Generated 2026-08-07T00:02:16.167Z. "-" = undocumented, not absent.*