# SpyFu vs Surfer SEO

**Leader by Vioscale score:** Surfer SEO

| Attribute | SpyFu | Surfer SEO |
|---|---|---|
| **Vioscale score** | 56.1 (37% (low)) | 62.6 (55% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A competitor intelligence platform that reveals the keywords and ads competitors target for SEO and Google Ads, provides AI-driven content optimization recommendations, and tracks ranking performance against competitors. | Surfer combines AI-powered content analysis with collaboration tools to help teams create and optimize content that performs well in both traditional search rankings and AI-generated answers across platforms like ChatGPT, Perplexity, and Google AI. |
| features.capabilities | `{"deployment":"cloud","public_api":true,"rank_tracking":true,"backlink_index":true,"competitor_intel":true,"keyword_research":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":false,"locales_covered":"Global","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"transparent"}` |
| integrations.count | 1 | 7 |
| integrations.list | `[{"name":"ChatGPT"}]` | `[{"name":"WordPress"},{"name":"Google Docs"},{"name":"Contentful"},{"name":"Zapier"},{"name":"Looker Studio"},{"name":"Google Sign-In"},{"name":"Jasper"}]` |
| market.availability | - | `{"hqCountry":"PL","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Basic","summary":"$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.","features":["10k search results","10k data exports","1 live site tracking project","10+ years historical data","RivalFlow (0 sites)","ChatGPT integration (limited)","5k weekly keyword rankings","10 automated reports","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"}],"description":"Entry-level SEO and PPC research","contactSales":false,"includedLimits":{"data_exports":"10k","search_results":"10k","automated_reports":"10","weekly_tracked_keywords":"5k","live_site_tracking_projects":"1"}},{"free":false,"name":"Pro + AI","summary":"$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.","features":["Unlimited search results and exports","10 live site tracking projects","10+ years historical data","RivalFlow (1 site)","ChatGPT integration (unlimited)","15k weekly keyword rankings","100 automated reports","AI brand monitoring","Paid keyword and ad copy generation","Stream domain and URL ranking data","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":89,"period":"month","currency":"USD"}],"description":"Professional features with unlimited data and AI tools","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"100","weekly_tracked_keywords":"15k","live_site_tracking_projects":"10"}},{"free":false,"name":"Team/Agency","summary":"$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.","features":["Unlimited search results and exports","Unlimited live site tracking projects","10+ years historical data","RivalFlow (5 sites)","ChatGPT integration (unlimited)","50k weekly keyword rankings","Unlimited automated reports","AI brand monitoring","Paid keyword and ad copy generation","Weekly improvement ideas (Agency Flex use)","Stream domain and URL ranking data","100 API credits included","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":5,"commitment":"monthly","components":[{"kind":"fixed","amount":187,"period":"month","currency":"USD"}],"description":"Enterprise solution with unlimited projects and 5 included user seats","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"Unlimited","weekly_tracked_keywords":"50k","live_site_tracking_projects":"Unlimited"}}],"addOns":[{"name":"Additional User Seats","components":[{"kind":"per_unit","unit":"seat","amount":15,"period":"month","currency":"USD"}]}],"summary":"From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.","currency":"USD","freeTier":false,"sourceUrl":"https://www.spyfu.com","retrievedAt":"2026-08-03T22:57:52.398Z","startingPrice":{"amount":29,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Discovery","summary":"$49/mo billed yearly","features":["Create or Optimize Documents","AI SEO Optimization Guidelines","Surfy (AI SEO Assistant)","Humanizer"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"description":"Entry-level plan for establishing baseline content presence","contactSales":false,"includedLimits":{"documents":"120","ai_prompts":"0","pages_tracked":"10"}},{"free":false,"name":"Standard","summary":"$99/mo billed yearly (Save $240/year)","features":["Create or Optimize 360 Documents","Track AI Visibility","Track 25 AI Prompts (weekly refresh)","Integrations","Brand Knowledge","1-click Content Optimization","Team Collaboration","Plagiarism Checker","Rank Drop Detection"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Core plan with unified team workflow and AI visibility tracking","contactSales":false,"includedLimits":{"documents":"360","ai_prompts":"25 weekly","pages_tracked":"50"}},{"free":false,"name":"Pro","summary":"$182/mo billed yearly (Save $444/year)","features":["Create or Optimize 360 Documents","Track AI Visibility","Track 50 AI Prompts (daily refresh)","Integrations","5 Brand Workspaces","1-click Internal Linking","Content Ideas & Coverage Gap","Templates & Custom Voices","Cannibalization Report"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":182,"period":"month","currency":"USD"}],"description":"Recommended plan with advanced features and authority management","contactSales":false,"includedLimits":{"documents":"360","ai_prompts":"50 daily","pages_tracked":"200","brand_workspaces":"5"}},{"free":false,"name":"Peace of Mind","summary":"$299/mo billed yearly (Save $720/year)","features":["Create or Optimize Unlimited Documents","Track AI Visibility","Track 100 AI Prompts (daily refresh)","Integrations","Unlimited Brand Workspaces","Advanced SERP Analysis","Personalized Onboarding","Dedicated Success Manager","API Access"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"}],"description":"Premium plan with unlimited optimization and API access for scale","contactSales":false,"includedLimits":{"documents":"Unlimited","ai_prompts":"100 daily","pages_tracked":"500","brand_workspaces":"Unlimited"}},{"free":false,"name":"Enterprise","summary":"From $999/mo, custom pricing","features":["SSO & Enterprise-grade Security","Comprehensive Advisory Program","Legal Onboarding Assistance","Early access to new features","Custom Limits","Tailored Team Onboarding","White-label","Priority Support"],"commitment":"annual","components":[{"kind":"fixed","amount":999,"period":"month","currency":"USD"}],"description":"Custom enterprise plan with advisory, automation, and security controls","contactSales":true},{"free":false,"name":"AI Search Analytics","summary":"$158/mo billed yearly (Save $324/year)","features":["Track 100 AI Prompts (daily refresh)","Key LLM models","5 Brand Workspaces","Mention Gap and Brand Sentiment","Visibility Score & Share of Voice","Export Reports (CSV)"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":158,"period":"month","currency":"USD"}],"description":"Standalone AI visibility tracking service","contactSales":false,"includedLimits":{"ai_prompts":"100 daily","brand_workspaces":"5"}}],"summary":"From $49/mo (Discovery). Free tier available. Annual billing with monthly pricing displayed.","currency":"USD","freeTier":true,"sourceUrl":"https://surferseo.com/pricing/","retrievedAt":"2026-08-14T21:33:28.893Z","startingPrice":{"amount":49,"period":"month","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | mid | mid |
| pricing.transparent | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | - | yes |
| security.iso27001 | - | yes |

## Capabilities (SEO Tools)

| Capability | SpyFu | Surfer SEO |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Transparent |
| Free tier / free tool | - | ✓ |
| Pricing model | - | Flat |
| **Data** |  |  |
| Backlink index | ✓ | ✗ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | - | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | - | ✓ |
| Countries / locales covered | - | Global |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | - | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T16:30:36.533Z. "-" = undocumented, not absent.*