# Serpstat vs Surfer SEO

| Attribute | Serpstat | Surfer SEO |
|---|---|---|
| **Vioscale score** | 66.3 (40% (low)) | 62.6 (55% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms. | Surfer combines AI-powered content analysis with collaboration tools to help teams create and optimize content that performs well in both traditional search rankings and AI-generated answers across platforms like ChatGPT, Perplexity, and Google AI. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"credit_based","rank_tracking":true,"backlink_index":true,"locales_covered":"230 countries","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":false,"locales_covered":"Global","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"transparent"}` |
| integrations.count | 6 | 7 |
| integrations.list | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"OWOX"},{"name":"Serpstat Browser Extension"},{"name":"Serpstat MCP"},{"name":"LLM Brand Monitor"}]` | `[{"name":"WordPress"},{"name":"Google Docs"},{"name":"Contentful"},{"name":"Zapier"},{"name":"Looker Studio"},{"name":"Google Sign-In"},{"name":"Jasper"}]` |
| market.availability | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"PL","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Freemium","features":["10 searches per day for site, keyword, and backlink analysis","Limited tool access"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited free access with restricted searches","contactSales":false,"includedLimits":{"searches_per_day":"10"}},{"free":false,"name":"Standard Paid Plans","summary":"$129+/month with daily credit refresh and carryover","features":["API access","Rank tracking","Keyword research","Site audit","AI content tools","Competitor analysis"],"components":[{"kind":"fixed","amount":129,"period":"month","currency":"USD"}],"description":"Monthly subscription with credits-based system","contactSales":false},{"free":false,"name":"API Plan","summary":"$180–$100 per million rows based on volume and commitment","features":["Enhanced API request speeds","Increased request limits","Custom features"],"components":[{"per":{"qty":1,"unit":"million_rows"},"kind":"metered","amount":0.001,"currency":"USD"}],"description":"Custom API access with tiered pricing based on usage","contactSales":true}],"summary":"From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.","currency":"USD","freeTier":true,"sourceUrl":"https://serpstat.com/page/new-pricing/","retrievedAt":"2026-08-21T13:19:53.858Z","freeTrialDays":7,"startingPrice":{"amount":129,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Discovery","summary":"$49/mo billed yearly","features":["Create or Optimize Documents","AI SEO Optimization Guidelines","Surfy (AI SEO Assistant)","Humanizer"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"description":"Entry-level plan for establishing baseline content presence","contactSales":false,"includedLimits":{"documents":"120","ai_prompts":"0","pages_tracked":"10"}},{"free":false,"name":"Standard","summary":"$99/mo billed yearly (Save $240/year)","features":["Create or Optimize 360 Documents","Track AI Visibility","Track 25 AI Prompts (weekly refresh)","Integrations","Brand Knowledge","1-click Content Optimization","Team Collaboration","Plagiarism Checker","Rank Drop Detection"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Core plan with unified team workflow and AI visibility tracking","contactSales":false,"includedLimits":{"documents":"360","ai_prompts":"25 weekly","pages_tracked":"50"}},{"free":false,"name":"Pro","summary":"$182/mo billed yearly (Save $444/year)","features":["Create or Optimize 360 Documents","Track AI Visibility","Track 50 AI Prompts (daily refresh)","Integrations","5 Brand Workspaces","1-click Internal Linking","Content Ideas & Coverage Gap","Templates & Custom Voices","Cannibalization Report"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":182,"period":"month","currency":"USD"}],"description":"Recommended plan with advanced features and authority management","contactSales":false,"includedLimits":{"documents":"360","ai_prompts":"50 daily","pages_tracked":"200","brand_workspaces":"5"}},{"free":false,"name":"Peace of Mind","summary":"$299/mo billed yearly (Save $720/year)","features":["Create or Optimize Unlimited Documents","Track AI Visibility","Track 100 AI Prompts (daily refresh)","Integrations","Unlimited Brand Workspaces","Advanced SERP Analysis","Personalized Onboarding","Dedicated Success Manager","API Access"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"}],"description":"Premium plan with unlimited optimization and API access for scale","contactSales":false,"includedLimits":{"documents":"Unlimited","ai_prompts":"100 daily","pages_tracked":"500","brand_workspaces":"Unlimited"}},{"free":false,"name":"Enterprise","summary":"From $999/mo, custom pricing","features":["SSO & Enterprise-grade Security","Comprehensive Advisory Program","Legal Onboarding Assistance","Early access to new features","Custom Limits","Tailored Team Onboarding","White-label","Priority Support"],"commitment":"annual","components":[{"kind":"fixed","amount":999,"period":"month","currency":"USD"}],"description":"Custom enterprise plan with advisory, automation, and security controls","contactSales":true},{"free":false,"name":"AI Search Analytics","summary":"$158/mo billed yearly (Save $324/year)","features":["Track 100 AI Prompts (daily refresh)","Key LLM models","5 Brand Workspaces","Mention Gap and Brand Sentiment","Visibility Score & Share of Voice","Export Reports (CSV)"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":158,"period":"month","currency":"USD"}],"description":"Standalone AI visibility tracking service","contactSales":false,"includedLimits":{"ai_prompts":"100 daily","brand_workspaces":"5"}}],"summary":"From $49/mo (Discovery). Free tier available. Annual billing with monthly pricing displayed.","currency":"USD","freeTier":true,"sourceUrl":"https://surferseo.com/pricing/","retrievedAt":"2026-08-14T21:33:28.893Z","startingPrice":{"amount":49,"period":"month","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | mid |
| pricing.starting_price | `{"amount":129,"currency":"USD"}` | - |
| pricing.transparent | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |

## Capabilities (SEO Tools)

| Capability | Serpstat | Surfer SEO |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Transparent |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | Credit-based | Flat |
| **Data** |  |  |
| Backlink index | ✓ | ✗ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | 230 countries | Global |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✓ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T15:17:27.610Z. "-" = undocumented, not absent.*