# Semrush vs Surfer SEO

**Leader by Vioscale score:** Surfer SEO

| Attribute | Semrush | Surfer SEO |
|---|---|---|
| **Vioscale score** | 47.2 (39% (low)) | 62.6 (55% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels. | Surfer combines AI-powered content analysis with collaboration tools to help teams create and optimize content that performs well in both traditional search rankings and AI-generated answers across platforms like ChatGPT, Perplexity, and Google AI. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":false,"locales_covered":"Global","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"transparent"}` |
| integrations.count | 15 | 7 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"}]` | `[{"name":"WordPress"},{"name":"Google Docs"},{"name":"Contentful"},{"name":"Zapier"},{"name":"Looker Studio"},{"name":"Google Sign-In"},{"name":"Jasper"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"PL","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Advertising Toolkit Base","summary":"$99/month","features":["Ads Launch Assistant - Create, launch, and manage Google and Meta ads","Ads AI Agent - Personalized AI recommendations via chatbot","Advertising Research - Analyze competitor paid search campaigns and ad strategies","PLA Research - Monitor Google Shopping product listing ads and competitor performance","100 AI-generated Google ad copies per month","100 AI-generated Meta ad copies per month"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Google and Meta ad campaign creation and management with AI-powered ad copy generation and basic competitor research","contactSales":false,"includedLimits":{"exports":"unlimited","ai_meta_copies_per_month":"100","ai_google_copies_per_month":"100"}},{"free":false,"name":"Advertising Toolkit Pro","summary":"$220/month","features":["All Base plan features","AdClarity - Advanced competitor research for display, video, and social advertising","Access to 30+ global markets for international ad intelligence","Up to 50 monthly reports across display, video, or social channels","Competitive views of up to 10 advertisers or publishers simultaneously","Up to 3 months of historical data per campaign","Export up to 5 AdClarity reports per month (Excel or PDF)","Advanced widgets including Share of Voice, Top Ads, and Expenditure Trends"],"commitment":"monthly","components":[{"kind":"fixed","amount":220,"period":"month","currency":"USD"}],"description":"Advanced advertising with global competitor research across display, video, and social advertising channels","contactSales":false,"includedLimits":{"markets":"30+","monthly_exports":"5","monthly_reports":"50","advertiser_comparisons":"10","historical_data_months":"3"}}],"summary":"Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.","currency":"USD","freeTier":true,"sourceUrl":"https://www.semrush.com/kb/1551-pricing-and-plans","retrievedAt":"2026-08-14T16:41:03.264Z","freeTrialDays":7,"startingPrice":{"amount":99,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Discovery","summary":"$49/mo billed yearly","features":["Create or Optimize Documents","AI SEO Optimization Guidelines","Surfy (AI SEO Assistant)","Humanizer"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"description":"Entry-level plan for establishing baseline content presence","contactSales":false,"includedLimits":{"documents":"120","ai_prompts":"0","pages_tracked":"10"}},{"free":false,"name":"Standard","summary":"$99/mo billed yearly (Save $240/year)","features":["Create or Optimize 360 Documents","Track AI Visibility","Track 25 AI Prompts (weekly refresh)","Integrations","Brand Knowledge","1-click Content Optimization","Team Collaboration","Plagiarism Checker","Rank Drop Detection"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Core plan with unified team workflow and AI visibility tracking","contactSales":false,"includedLimits":{"documents":"360","ai_prompts":"25 weekly","pages_tracked":"50"}},{"free":false,"name":"Pro","summary":"$182/mo billed yearly (Save $444/year)","features":["Create or Optimize 360 Documents","Track AI Visibility","Track 50 AI Prompts (daily refresh)","Integrations","5 Brand Workspaces","1-click Internal Linking","Content Ideas & Coverage Gap","Templates & Custom Voices","Cannibalization Report"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":182,"period":"month","currency":"USD"}],"description":"Recommended plan with advanced features and authority management","contactSales":false,"includedLimits":{"documents":"360","ai_prompts":"50 daily","pages_tracked":"200","brand_workspaces":"5"}},{"free":false,"name":"Peace of Mind","summary":"$299/mo billed yearly (Save $720/year)","features":["Create or Optimize Unlimited Documents","Track AI Visibility","Track 100 AI Prompts (daily refresh)","Integrations","Unlimited Brand Workspaces","Advanced SERP Analysis","Personalized Onboarding","Dedicated Success Manager","API Access"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"}],"description":"Premium plan with unlimited optimization and API access for scale","contactSales":false,"includedLimits":{"documents":"Unlimited","ai_prompts":"100 daily","pages_tracked":"500","brand_workspaces":"Unlimited"}},{"free":false,"name":"Enterprise","summary":"From $999/mo, custom pricing","features":["SSO & Enterprise-grade Security","Comprehensive Advisory Program","Legal Onboarding Assistance","Early access to new features","Custom Limits","Tailored Team Onboarding","White-label","Priority Support"],"commitment":"annual","components":[{"kind":"fixed","amount":999,"period":"month","currency":"USD"}],"description":"Custom enterprise plan with advisory, automation, and security controls","contactSales":true},{"free":false,"name":"AI Search Analytics","summary":"$158/mo billed yearly (Save $324/year)","features":["Track 100 AI Prompts (daily refresh)","Key LLM models","5 Brand Workspaces","Mention Gap and Brand Sentiment","Visibility Score & Share of Voice","Export Reports (CSV)"],"minSeats":1,"commitment":"annual","components":[{"kind":"fixed","amount":158,"period":"month","currency":"USD"}],"description":"Standalone AI visibility tracking service","contactSales":false,"includedLimits":{"ai_prompts":"100 daily","brand_workspaces":"5"}}],"summary":"From $49/mo (Discovery). Free tier available. Annual billing with monthly pricing displayed.","currency":"USD","freeTier":true,"sourceUrl":"https://surferseo.com/pricing/","retrievedAt":"2026-08-14T21:33:28.893Z","startingPrice":{"amount":49,"period":"month","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | mid |
| pricing.transparent | no | yes |
| security.gdpr | - | yes |
| security.iso27001 | - | yes |

## Capabilities (SEO Tools)

| Capability | Semrush | Surfer SEO |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Transparent |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | Flat | Flat |
| **Data** |  |  |
| Backlink index | ✓ | ✗ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d | Global |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✗ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T16:57:53.790Z. "-" = undocumented, not absent.*