# Semrush vs Serpstat

**Leader by Vioscale score:** Serpstat

| Attribute | Semrush | Serpstat |
|---|---|---|
| **Vioscale score** | 47.2 (39% (low)) | 66.3 (40% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels. | Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"credit_based","rank_tracking":true,"backlink_index":true,"locales_covered":"230 countries","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 15 | 6 |
| integrations.list | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"}]` | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"OWOX"},{"name":"Serpstat Browser Extension"},{"name":"Serpstat MCP"},{"name":"LLM Brand Monitor"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Advertising Toolkit Base","summary":"$99/month","features":["Ads Launch Assistant - Create, launch, and manage Google and Meta ads","Ads AI Agent - Personalized AI recommendations via chatbot","Advertising Research - Analyze competitor paid search campaigns and ad strategies","PLA Research - Monitor Google Shopping product listing ads and competitor performance","100 AI-generated Google ad copies per month","100 AI-generated Meta ad copies per month"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Google and Meta ad campaign creation and management with AI-powered ad copy generation and basic competitor research","contactSales":false,"includedLimits":{"exports":"unlimited","ai_meta_copies_per_month":"100","ai_google_copies_per_month":"100"}},{"free":false,"name":"Advertising Toolkit Pro","summary":"$220/month","features":["All Base plan features","AdClarity - Advanced competitor research for display, video, and social advertising","Access to 30+ global markets for international ad intelligence","Up to 50 monthly reports across display, video, or social channels","Competitive views of up to 10 advertisers or publishers simultaneously","Up to 3 months of historical data per campaign","Export up to 5 AdClarity reports per month (Excel or PDF)","Advanced widgets including Share of Voice, Top Ads, and Expenditure Trends"],"commitment":"monthly","components":[{"kind":"fixed","amount":220,"period":"month","currency":"USD"}],"description":"Advanced advertising with global competitor research across display, video, and social advertising channels","contactSales":false,"includedLimits":{"markets":"30+","monthly_exports":"5","monthly_reports":"50","advertiser_comparisons":"10","historical_data_months":"3"}}],"summary":"Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.","currency":"USD","freeTier":true,"sourceUrl":"https://www.semrush.com/kb/1551-pricing-and-plans","retrievedAt":"2026-08-14T16:41:03.264Z","freeTrialDays":7,"startingPrice":{"amount":99,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Freemium","features":["10 searches per day for site, keyword, and backlink analysis","Limited tool access"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited free access with restricted searches","contactSales":false,"includedLimits":{"searches_per_day":"10"}},{"free":false,"name":"Standard Paid Plans","summary":"$129+/month with daily credit refresh and carryover","features":["API access","Rank tracking","Keyword research","Site audit","AI content tools","Competitor analysis"],"components":[{"kind":"fixed","amount":129,"period":"month","currency":"USD"}],"description":"Monthly subscription with credits-based system","contactSales":false},{"free":false,"name":"API Plan","summary":"$180–$100 per million rows based on volume and commitment","features":["Enhanced API request speeds","Increased request limits","Custom features"],"components":[{"per":{"qty":1,"unit":"million_rows"},"kind":"metered","amount":0.001,"currency":"USD"}],"description":"Custom API access with tiered pricing based on usage","contactSales":true}],"summary":"From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.","currency":"USD","freeTier":true,"sourceUrl":"https://serpstat.com/page/new-pricing/","retrievedAt":"2026-08-21T13:19:53.858Z","freeTrialDays":7,"startingPrice":{"amount":129,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | high |
| pricing.starting_price | - | `{"amount":129,"currency":"USD"}` |
| pricing.transparent | no | yes |
| security.gdpr | - | yes |

## Capabilities (SEO Tools)

| Capability | Semrush | Serpstat |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | Flat | Credit-based |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d | 230 countries |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✗ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T16:47:35.395Z. "-" = undocumented, not absent.*