# SegMetrics vs Wicked Reports

| Attribute | SegMetrics | Wicked Reports |
|---|---|---|
| **Vioscale score** | 48.4 (25% (low)) | 53.2 (26% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Marketing attribution and analytics platform that integrates with your existing marketing tools to track which campaigns, channels, and leads actually generate revenue, revealing the data hidden in your marketing stack. | Wicked Reports provides accurate marketing attribution by integrating with ad platforms, CRMs, and shopping carts to track conversions through first-party data. It separates new customer acquisition from repeat purchases and sends verified conversion data back to platforms for ad optimization. |
| integrations.count | 90 | 34 |
| integrations.list | `[{"name":"Keap"},{"name":"Infusionsoft"},{"name":"Weavely"},{"name":"Zoho CRM"},{"name":"Google Performance Max"},{"name":"TikTok"}]` | `[{"name":"Shopify"},{"name":"WooCommerce"},{"name":"Magento2"},{"name":"Keap"},{"name":"Ontraport"},{"name":"BigCommerce"},{"name":"ClickFunnels"},{"name":"Stripe"},{"name":"Chargify"},{"name":"ReCharge"},{"name":"ClickBank"},{"name":"Sticky.io"},{"name":"PayPal"},{"name":"DPD"},{"name":"ThriveCart"},{"name":"Klaviyo"},{"name":"ActiveCampaign"},{"name":"MailChimp"},{"name":"HubSpot"},{"name":"Salesforce"},{"name":"HighLevel"},{"name":"AWeber"},{"name":"Actionetics"},{"name":"EmailDelivered"},{"name":"Drip"},{"name":"Google Ads"},{"name":"Meta"},{"name":"TikTok"},{"name":"Microsoft Ads"},{"name":"Pinterest"},{"name":"Snapchat"},{"name":"Google Data Studio"},{"name":"Zapier"}]` |
| market.availability | - | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","freeTier":true,"sourceUrl":"https://segmetrics.io/articles/expand-your-audience-with-tiered-pricing-and-the-goldilocks-principle/","retrievedAt":"2026-08-19T14:41:51.366Z"}` | `{"type":"subscription","plans":[{"free":false,"name":"Measure","summary":"$499/month","features":["FunnelVision (pre-built views)","Cohort & LTV Reports","Lifetime lookback / lookforward","Major ad platform + standard cart + standard CRM integrations"],"components":[{"kind":"fixed","amount":499,"period":"month","currency":"USD"}],"description":"See what's working. Act with confidence.","contactSales":false},{"free":false,"name":"Scale","summary":"$699/month","features":["Everything in Measure, plus","API integrations (CRM / cart) + Outbound API","Currency conversion","International time-zone data loading"],"components":[{"kind":"fixed","amount":699,"period":"month","currency":"USD"}],"description":"Integrate, automate, and go global.","contactSales":false},{"free":false,"name":"Maximize","summary":"$999/month","features":["Everything in Scale, plus","5 Forces AI (included)","Advanced Signal (Meta CAPI) (included)","Custom Conversions","Amazon Revenue Integration"],"components":[{"kind":"fixed","amount":999,"period":"month","currency":"USD"}],"description":"Bundle growth levers for profitable scale.","contactSales":false},{"free":false,"name":"Enterprise","summary":"$4,999+/month","features":["Everything in Maximize, plus","Priority support & implementation","Enterprise terms, security reviews","Optional Dedicated Servers and custom SLA"],"components":[{"kind":"fixed","amount":4999,"period":"month","currency":"USD"}],"description":"Control, security, and partnership for $50M+ brands.","contactSales":true}],"addOns":[{"name":"Advanced Signal (Meta CAPI)","components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}]}],"summary":"From $499/month","currency":"USD","freeTier":false,"sourceUrl":"https://www.wickedreports.com/pricing-test","retrievedAt":"2026-08-19T14:40:31.386Z","startingPrice":{"amount":499,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":499,"currency":"USD"}` |
| pricing.transparent | - | yes |

## Capabilities (Marketing Attribution)

| Capability | SegMetrics | Wicked Reports |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | - |
| Server side first party pixel tracking | - | - |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | - |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | - |
| Meta google tiktok ads API sync | - | - |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T15:14:17.718Z. "-" = undocumented, not absent.*