# SE Ranking vs Serpstat

**Leader by Vioscale score:** Serpstat

| Attribute | SE Ranking | Serpstat |
|---|---|---|
| **Vioscale score** | 58 (55% (medium)) | 66.3 (40% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Complete AI SEO platform with keyword research, backlink analysis, rank tracking, site audits, competitor research, content optimization, and AI search tracking. Integrates with Claude and other AI assistants via MCP for automated SEO workflows. | Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":true,"backlink_index":true,"locales_covered":"188+ countries and regions","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"credit_based","rank_tracking":true,"backlink_index":true,"locales_covered":"230 countries","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 13 | 6 |
| integrations.list | `[{"name":"Google Analytics 4"},{"name":"Google Search Console"},{"name":"Google Ads"},{"name":"Matomo Analytics"},{"name":"Data Studio"},{"name":"Whatagraph"},{"name":"Agency Analytics"},{"name":"Reportz.io"},{"name":"Zapier"},{"name":"Make.com"},{"name":"n8n"},{"name":"Appy Pie Automate"},{"name":"Google Business Profile"}]` | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"OWOX"},{"name":"Serpstat Browser Extension"},{"name":"Serpstat MCP"},{"name":"LLM Brand Monitor"}]` |
| market.availability | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free Trial","summary":"100K free credits, 14-day full platform access","features":["100K free credits","Full API & MCP access","Test every API endpoint","14-day trial","No credit card required"],"components":[{"kind":"one_time","amount":0,"currency":"GBP"}],"description":"Full API & MCP access for testing","contactSales":false,"includedLimits":{"credits":"100K"}},{"free":false,"name":"Wallet","summary":"£40/mo for 250K credits (example), pay-as-you-go","features":["Pay only for what you use","No recurring fees","No commitment","Top up credits anytime","Credits never expire","MCP included"],"components":[{"kind":"fixed","amount":40,"period":"month","currency":"GBP"}],"description":"Pay-as-you-go for one-off projects","contactSales":false,"includedLimits":{"example":"250K credits at £40/mo"}},{"free":false,"name":"Standalone","summary":"£135/mo billed annually (£1,620/year), 12M credits/year","features":["Annual billing only","Up to 57% off Wallet rates","Volume-based pricing discounts","Data API included","MCP included","Most popular"],"commitment":"annual","components":[{"kind":"fixed","amount":135,"period":"month","currency":"GBP"}],"description":"API access for teams with consistent volume","contactSales":false,"includedLimits":{"credits":"12M/year"}},{"free":false,"name":"Enterprise","summary":"Custom pricing for high-volume data access","features":["120M+ credits/year","Custom integrations development","Custom RPS limits","High-volume pricing from $30/1M credits"],"description":"High-volume data access for large companies","contactSales":true,"includedLimits":{"credits":"120M+/year"}},{"free":false,"name":"API Add-on","summary":"£35/mo billed annually, adds 3M credits/year to existing plan","features":["Data API + Project API access","Volume-based pricing discounts","Annual billing only","MCP included"],"commitment":"annual","components":[{"kind":"fixed","amount":35,"period":"month","currency":"GBP"}],"description":"Extend existing SE Ranking subscription","contactSales":false,"includedLimits":{"credits":"3M/year"}}],"summary":"From £40/mo or £135/mo annual. Free tier with 100K credits and 14-day trial.","currency":"GBP","freeTier":true,"sourceUrl":"https://seranking.com","retrievedAt":"2026-08-01T15:40:55.414Z","freeTrialDays":14,"startingPrice":{"amount":35,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Freemium","features":["10 searches per day for site, keyword, and backlink analysis","Limited tool access"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited free access with restricted searches","contactSales":false,"includedLimits":{"searches_per_day":"10"}},{"free":false,"name":"Standard Paid Plans","summary":"$129+/month with daily credit refresh and carryover","features":["API access","Rank tracking","Keyword research","Site audit","AI content tools","Competitor analysis"],"components":[{"kind":"fixed","amount":129,"period":"month","currency":"USD"}],"description":"Monthly subscription with credits-based system","contactSales":false},{"free":false,"name":"API Plan","summary":"$180–$100 per million rows based on volume and commitment","features":["Enhanced API request speeds","Increased request limits","Custom features"],"components":[{"per":{"qty":1,"unit":"million_rows"},"kind":"metered","amount":0.001,"currency":"USD"}],"description":"Custom API access with tiered pricing based on usage","contactSales":true}],"summary":"From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.","currency":"USD","freeTier":true,"sourceUrl":"https://serpstat.com/page/new-pricing/","retrievedAt":"2026-08-21T13:19:53.858Z","freeTrialDays":7,"startingPrice":{"amount":129,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":129,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.status_page | yes | - |
| security.gdpr | - | yes |

## Capabilities (SEO Tools)

| Capability | SE Ranking | Serpstat |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | - | Credit-based |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | 188+ countries and regions | 230 countries |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✓ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T16:57:39.635Z. "-" = undocumented, not absent.*