# Screaming Frog SEO Spider vs Semrush

**Leader by Vioscale score:** Screaming Frog SEO Spider

| Attribute | Screaming Frog SEO Spider | Semrush |
|---|---|---|
| **Vioscale score** | 57.4 (39% (low)) | 47.2 (39% (low)) |
| deployment.options | - | `{"cloud":true}` |
| description.long | Desktop software that crawls websites to identify over 300 SEO issues and opportunities. Helps analyze and improve both technical SEO performance and user experience, with integration capabilities for Google Analytics and Search Console. | An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels. |
| features.capabilities | `{"free_tier":true,"deployment":"desktop","site_audit":true,"pricing_model":"flat","gsc_ga4_integration":true,"pricing_transparency":"transparent"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 3 | 15 |
| integrations.list | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"PageSpeed Insights"}]` | `[{"name":"Google Ads"},{"name":"Google Shopping"},{"name":"Meta Ads"},{"name":"Microsoft Ads"},{"name":"LinkedIn Ads"},{"name":"TikTok Ads"},{"name":"TikTok Organic"},{"name":"CallRail"},{"name":"HubSpot"},{"name":"Mailchimp"},{"name":"Matomo"},{"name":"ChatGPT"},{"name":"Google AI Overviews"},{"name":"Gemini"},{"name":"Perplexity"}]` |
| market.availability | `{"hqCountry":"GB","primaryMarkets":["GB","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"mac":true,"linux":true,"windows":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free, up to 500 URLs per crawl","features":["Crawl up to 500 URLs","Identify SEO issues","Find broken links","Audit redirects","Analyze page titles and metadata","Discover duplicate content","Review robots and directives","Generate XML sitemaps","Visualize site architecture"],"components":[{"kind":"one_time","amount":0,"currency":"GBP"}],"contactSales":false,"includedLimits":{"urls_per_crawl":"500"}},{"free":false,"name":"Paid License","summary":"£199 per year","features":["Unlimited URL crawls","All free features","Advanced features","Extract data with XPath and CSS selectors","Crawl JavaScript-rendered websites","Schedule crawls","Integrate with Google Analytics, Search Console, and PageSpeed Insights"],"commitment":"annual","components":[{"kind":"fixed","amount":199,"period":"year","currency":"GBP"}],"contactSales":false,"includedLimits":{"urls_per_crawl":"unlimited"}}],"summary":"Free tier (500 URLs) or £199/year for unlimited crawls and advanced features","currency":"GBP","freeTier":true,"sourceUrl":"https://www.screamingfrog.co.uk/log-file-analyser/pricing/","retrievedAt":"2026-08-14T21:31:42.570Z","startingPrice":{"amount":199,"period":"month","currency":"GBP"},"billingPeriods":["year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Advertising Toolkit Base","summary":"$99/month","features":["Ads Launch Assistant - Create, launch, and manage Google and Meta ads","Ads AI Agent - Personalized AI recommendations via chatbot","Advertising Research - Analyze competitor paid search campaigns and ad strategies","PLA Research - Monitor Google Shopping product listing ads and competitor performance","100 AI-generated Google ad copies per month","100 AI-generated Meta ad copies per month"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"description":"Google and Meta ad campaign creation and management with AI-powered ad copy generation and basic competitor research","contactSales":false,"includedLimits":{"exports":"unlimited","ai_meta_copies_per_month":"100","ai_google_copies_per_month":"100"}},{"free":false,"name":"Advertising Toolkit Pro","summary":"$220/month","features":["All Base plan features","AdClarity - Advanced competitor research for display, video, and social advertising","Access to 30+ global markets for international ad intelligence","Up to 50 monthly reports across display, video, or social channels","Competitive views of up to 10 advertisers or publishers simultaneously","Up to 3 months of historical data per campaign","Export up to 5 AdClarity reports per month (Excel or PDF)","Advanced widgets including Share of Voice, Top Ads, and Expenditure Trends"],"commitment":"monthly","components":[{"kind":"fixed","amount":220,"period":"month","currency":"USD"}],"description":"Advanced advertising with global competitor research across display, video, and social advertising channels","contactSales":false,"includedLimits":{"markets":"30+","monthly_exports":"5","monthly_reports":"50","advertiser_comparisons":"10","historical_data_months":"3"}}],"summary":"Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.","currency":"USD","freeTier":true,"sourceUrl":"https://www.semrush.com/kb/1551-pricing-and-plans","retrievedAt":"2026-08-14T16:41:03.264Z","freeTrialDays":7,"startingPrice":{"amount":99,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | high |
| pricing.transparent | yes | no |

## Capabilities (SEO Tools)

| Capability | Screaming Frog SEO Spider | Semrush |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | Flat | Flat |
| **Data** |  |  |
| Backlink index | - | ✓ |
| Keyword research database | - | ✓ |
| **Capability** |  |  |
| Rank tracking | - | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | - | ✓ |
| Competitor / SERP intelligence | - | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | - | ✓ |
| Countries / locales covered | - | Global; Pro plan covers 30+ markets for advertising data; 142 regional keyword d |
| **Integration** |  |  |
| Public API | - | ✓ |
| Search Console / GA4 integration | ✓ | ✗ |
| **Deployment** |  |  |
| Deployment | Desktop app | Cloud |

*Source: Vioscale. Generated 2026-09-01T17:35:42.730Z. "-" = undocumented, not absent.*