# Retool vs Zapier

| Attribute | Retool | Zapier |
|---|---|---|
| **Vioscale score** | 68.4 (71% (medium)) | 73 (72% (medium)) |
| deployment.options | `{"cloud":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | A low-code platform for building production-ready internal software with AI-assisted app generation, workflows, and direct secure connections to enterprise data sources. | A subscription-based automation platform that links AI agents, workflows, forms, and data management tools to 9,000+ integrated applications. Supports visual workflow building, custom code execution, and AI-powered actions across both public and embedded implementations. |
| features.capabilities | `{"hosting":"both","ai_steps":true,"free_tier":true,"rbac_audit":true,"app_builder":true,"pricing_metric":"seat","visual_builder":true,"prebuilt_connectors":"PostgreSQL, MySQL, REST APIs, GraphQL, Stripe, Firebase, GitHub","custom_http_connector":true,"environments_versioning":true}` | `{"hosting":"cloud","ai_steps":true,"free_tier":true,"code_steps":true,"rbac_audit":true,"app_builder":true,"soc2_type_ii":true,"pricing_model":"freemium_with_task_credits","error_handling":true,"pricing_metric":"task","visual_builder":true,"branching_logic":true,"prebuilt_connectors":"9,000+ applications","custom_http_connector":true,"builder_ui_architecture":"visual_node_canvas","environments_versioning":true,"custom_http_webhook_catch_and_triggering":true,"native_llm_nodes_anthropic_openai_gemini":true,"sub_workflow_calling_and_reusable_templates":true,"human_in_the_loop_approval_steps_via_slack_email":true}` |
| integrations.count | 7 | 9,000 |
| integrations.list | `[{"name":"PostgreSQL"},{"name":"MySQL"},{"name":"REST APIs"},{"name":"GraphQL"},{"name":"Stripe"},{"name":"Firebase"},{"name":"GitHub"}]` | `[{"name":"NetSuite"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Slack"},{"name":"ChatGPT"},{"name":"Microsoft Dynamics CRM"},{"name":"Microsoft Teams"},{"name":"Zendesk"},{"name":"Jira Software Cloud"},{"name":"Any.do"},{"name":"Jotform"},{"name":"Dropbox"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Unlimited web & mobile apps","500 workflow runs/month","5GB data storage","Up to 5 users","20 hours/month of Agents","250 AI credits/month"],"minSeats":5,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"GBP"}],"description":"For developers and early exploration","contactSales":false,"includedLimits":{"ai_credits":"250/month","agent_hours":"20/month","data_storage":"5GB","workflow_runs":"500/month"}},{"free":false,"name":"Team","summary":"£80/builder/mo + £40/internal user/mo","features":["Everything in Free","5,000 workflow runs/month","Staging environment","App release versions","Support for >5 users","1,000 AI credits/month"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"builder","amount":80,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"internal_user","amount":40,"period":"month","currency":"GBP"}],"description":"For growing, collaborative teams","contactSales":false,"includedLimits":{"ai_credits":"1,000/month","workflow_runs":"5,000/month"}},{"free":false,"name":"Business","summary":"£400/builder/mo + £120/internal user/mo","features":["Everything in Team","Audit logging","Rich permission controls","Portals and embedded apps","Unlimited environments","Unlimited modules","External user pricing available","3,000 AI credits/month"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"builder","amount":400,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"internal_user","amount":120,"period":"month","currency":"GBP"}],"description":"For teams who need more control","contactSales":false,"includedLimits":{"ai_credits":"3,000/month"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with flexible scaling","features":["Everything in Business","SAML / OpenID Connect SSO","Source control","Custom branding","Independent workspaces","Platform APIs and workflow triggers","Volume-based discounts","Dedicated support","10,000 AI credits/month"],"commitment":"annual","description":"For teams & orgs operating at scale","contactSales":true,"includedLimits":{"ai_credits":"10,000/month"}}],"addOns":[{"name":"External users (Business+)","components":[{"kind":"tiered","tiers":[{"max":50,"min":0,"amount":0,"period":"month","currency":"GBP"},{"max":250,"min":51,"amount":6.25,"period":"month","currency":"GBP"},{"max":500,"min":251,"amount":4.58,"period":"month","currency":"GBP"},{"min":501,"amount":3,"period":"month","currency":"GBP"}]}]},{"name":"Additional AI credit packs"}],"summary":"From £80/builder/mo. Free tier available. Annual billing provides 20% savings.","currency":"GBP","freeTier":true,"sourceUrl":"https://retool.com/","retrievedAt":"2026-08-03T22:57:11.734Z","startingPrice":{"amount":40,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","features":["Email support 24/7"],"contactSales":false},{"free":false,"name":"Professional","summary":"Professional 2,000+ tasks/month","features":["Live chat support (2k+ tasks tier)","Forms included","Tables included","Zap workflows"],"commitment":"monthly","description":"Starting at 2,000 tasks per month","contactSales":false,"includedLimits":{"tasks":"2000/mo"}},{"free":false,"name":"Team","features":["Shared app connections","Shared workspace","Priority support","24/7 email and weekday live chat"],"commitment":"monthly","contactSales":false},{"free":false,"name":"Enterprise","features":["Advanced admin permissions","Single sign-on (SAML)","Custom data retention","Priority support","Screen-share support (6am-6pm EST M-F)","Technical Account Managers"],"contactSales":true}],"summary":"Free tier available. Subscription plans from Professional with 2,000 tasks/month. Task-based pricing shared across workflows, AI steps, code, and SDK.","currency":"USD","freeTier":true,"sourceUrl":"https://zapier.com/pricing","retrievedAt":"2026-08-21T12:41:37.114Z","freeTrialDays":7,"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.transparent | yes | yes |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |

## Capabilities (No-Code Automation Tools)

| Capability | Retool | Zapier |
|---|:--:|:--:|
| **Builder** |  |  |
| Visual flow builder | ✓ | ✓ |
| Inline code steps (JS/Python) | - | ✓ |
| Branching / conditionals | - | ✓ |
| Loops / iteration | - | - |
| Error handling / retries | - | ✓ |
| AI / LLM actions | ✓ | ✓ |
| Front-end app builder | ✓ | ✓ |
| **Connectors** |  |  |
| Pre-built connectors | PostgreSQL, MySQL, REST APIs, GraphQL, Stripe, Firebase, GitHub | 9,000+ applications |
| Custom HTTP connector | ✓ | ✓ |
| **Deployment** |  |  |
| Hosting | Cloud + self-hosted | Cloud only |
| **Governance** |  |  |
| Environments + version control | ✓ | ✓ |
| RBAC + audit log | ✓ | ✓ |
| **Pricing** |  |  |
| Pricing metric | Seat | Task |
| Free tier | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T14:44:02.849Z. "-" = undocumented, not absent.*