# Reputation vs Synup

| Attribute | Reputation | Synup |
|---|---|---|
| **Vioscale score** | 59.3 (42% (low)) | 55.9 (18% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Reputation management software that aggregates reviews, listings, and customer surveys across locations, then uses AI to identify trends and route insights to operational teams for faster response and improvement. | Synup helps agencies update and maintain business listings across numerous online directories, manage customer reviews and feedback, and improve clients' visibility in local search results. |
| integrations.count | 6 | - |
| integrations.list | `[{"name":"Yelp"},{"name":"TripAdvisor"},{"name":"Vitals"},{"name":"Apartment Ratings"},{"name":"CRM systems"},{"name":"EHR systems"}]` | - |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"DE","primaryMarkets":["DE","GB","US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Rep Core","summary":"$80/location/month","features":["Reviews Management (collection, requesting, AI responding)","Business Listings & SEO"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"location","amount":80,"period":"month","currency":"USD"}],"description":"Foundation for managing online reputation and local growth","contactSales":false},{"free":false,"name":"Rep Core + Pulse","summary":"$115/location/month (most popular)","features":["Reputation Insights (Rep Score & Journey Insights)","AI Reputation Manager","Pulse Analytics","Basic Customer Surveys (1 template with star rating & text)"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"location","amount":115,"period":"month","currency":"USD"}],"description":"Adds proactive listening and advanced analytics to understand customer sentiment","contactSales":false},{"free":false,"name":"Rep Core + Surveys","summary":"$150/location/month","features":["All Core and Pulse features","Deep Experience Insights"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"location","amount":150,"period":"month","currency":"USD"}],"description":"Full suite for capturing private feedback at scale","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing for 125+ locations","features":["Dedicated Infrastructure","Customer Success Manager","Custom configuration"],"minSeats":125,"description":"Custom plans for large organizations","contactSales":true}],"addOns":[{"name":"Competitive Insights"},{"name":"Actions & Ticketing"},{"name":"Social Suite"},{"name":"Industry-specific feedback integration"},{"name":"Enterprise Connectivity / Premium Integrations"},{"name":"Managed Services"},{"name":"Expert & Professional Services"}],"summary":"From $80/location/month; most popular plan at $115/location/month","currency":"USD","freeTier":false,"sourceUrl":"https://reputation.com/pricing","retrievedAt":"2026-08-19T21:07:44.709Z","startingPrice":{"unit":"location","amount":80,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Synup OS Base","summary":"$79/month billed annually (20% savings), $99/month billed monthly","features":["Listing management across 75+ directories","Bulk connection and editing of listings","Automatic listing indexation","Share of voice tracking and competitive analysis","Duplicate listing suppression","Monthly search ranking tracking for 10 keywords","Review management with AI responses","Social media management","Activities and project management","Sales pipeline management","AI-powered client data summaries"],"components":[{"kind":"fixed","amount":79,"period":"month","currency":"USD"}],"description":"Core platform for managing client listings and local presence across directories","contactSales":false},{"free":false,"name":"Listings Pro","summary":"$35 per location per month","features":["Listing across 75+ directories","Bulk listing connection and editing","Automatic listing indexation","Share of voice visibility and competitor comparison","Duplicate suppression","Monthly ranking tracking for 10 keywords"],"components":[{"kind":"per_unit","unit":"location","amount":35,"period":"month","currency":"USD"}],"description":"Add-on module for managing business listings across discovery channels (requires Synup OS plan)","contactSales":false}],"summary":"From $79/month for base platform (annual billing); Listings Pro add-on $35/location/month","currency":"USD","freeTier":false,"sourceUrl":"https://www.synup.com/es/products/presence/pricing","retrievedAt":"2026-08-20T14:04:15.404Z","startingPrice":{"amount":79,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":80,"currency":"USD"}` | `{"amount":79,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Reputation Management)

| Capability | Reputation | Synup |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Local directory listing address sync API | - | - |
| Centralized review response inbox | - | - |
| Automated SMS review solicitation | - | - |
| AI suggested review replies | - | - |
| Review gating feedback routing | - | - |
| Competitor local ranking analysis | - | - |
| Google business profile API sync | - | - |
| Yelp apple maps facebook local sync | - | - |
| Industry specific CRM point of sale sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T16:54:51.668Z. "-" = undocumented, not absent.*