# Rebrandly vs Shlink

**Leader by Vioscale score:** Rebrandly

| Attribute | Rebrandly | Shlink |
|---|---|---|
| **Vioscale score** | 78.5 (74% (medium)) | 34.5 (28% (low)) |
| activity.commits_last_30d | - | 5 |
| adoption.dependent_repos | - | 0 |
| adoption.github_stars | - | 5,248 |
| deployment.options | `{"cloud":true}` | `{"self_hosted":true}` |
| description.long | Link shortening platform that uses custom domains instead of generic URLs, with built-in click tracking, geographic analytics, device detection, and QR code generation for marketing campaigns. | An open-source URL shortening tool that lets you create and manage shortened links served from your own domains, with built-in visitor analytics, geographic tracking, and tag organization. |
| features.capabilities | `{"soc2_type_ii":true,"pricing_model":"tiered_by_active_links","deployment_model":"cloud_managed_saas","custom_slug_editing":true,"bulk_csv_link_generation":true,"custom_vanity_domain_hosting":true,"sms_marketing_api_integrations":true,"mobile_deep_linking_app_support":true,"link_retargeting_pixel_injection":true,"utm_parameter_automation_builder":true,"click_analytics_and_referrer_tracking":true,"geo_and_device_based_conditional_routing":true}` | - |
| integrations.count | 50 | 3 |
| integrations.list | `[{"name":"Zapier"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Google Analytics"},{"name":"Slack"},{"name":"Chrome"},{"name":"HootSuite"},{"name":"AWS S3"}]` | `[{"name":"Mercure"},{"name":"Matomo"},{"name":"bit.ly"},{"name":"YOURLS"}]` |
| language.primary | - | PHP |
| license.spdx | - | MIT |
| market.availability | `{"hqCountry":"IE","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"ios":true,"mac":true,"web":true,"android":true,"windows":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["10 Links/Mo","1 Custom Domain","1 Free Domain (Rebrand.ly)","1 Link Gallery","Unlimited Clicks & QR Code Scans","Custom Back Halves","Link Labels","Link Expiration"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"links":"10/mo","qr_codes":"10/mo","custom_domains":"1"}},{"free":false,"name":"Professional","summary":"$22/mo billed annually or $32/mo monthly","features":["250 Links/Mo","2 Custom Domains","10 Link Destination Edits/Mo","Audience Data on 10k Clicks/Mo","3 Link Galleries","Advanced Branding Controls","API Access"],"commitment":"monthly","components":[{"kind":"fixed","amount":22,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"links":"250/mo","qr_codes":"250/mo","custom_domains":"2"}},{"free":false,"name":"Growth","summary":"$69/mo billed annually or $99/mo monthly","features":["1,500 Links/Mo","3 Custom Domains","50 Link Destination Edits/Mo","Advanced Data on 25k Clicks/Mo","4 Link Galleries","50 Password Protected Links","Traffic Routing","Link Expiration","Conversion Tracking","Social Media Link Previews","Dynamic Traffic Routing"],"commitment":"monthly","components":[{"kind":"fixed","amount":69,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"links":"1500/mo","qr_codes":"1500/mo","custom_domains":"3"}},{"free":false,"name":"Team","summary":"$83/mo billed annually or $119/mo monthly","features":["3,500 Links/Mo","10 Custom Domains","150 Link Destination Edits/Mo","Advanced Data on 150k Clicks/Mo","11 Link Galleries","150 Password Protected Links","Mobile Deep Linking","Webhooks","Bulk Link Creation"],"commitment":"monthly","components":[{"kind":"fixed","amount":83,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"links":"3500/mo","qr_codes":"3500/mo","custom_domains":"10"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with dedicated support","features":["Custom Link Volumes","Custom Domains","GDPR, SOC II Type 2, CCPA, HIPAA Compliant","Role-Based Access Control","SSO (SAML)","Clickstream","Dedicated Customer Success Manager","White Glove Support","99.99% Uptime SLA","Custom Deployment Options","Dedicated Infrastructure","Custom API Rate Limits","High Volume API (100K links/second)"],"contactSales":true}],"summary":"Free tier available. Paid plans from $22/mo (billed annually) to custom Enterprise pricing.","currency":"USD","freeTier":true,"sourceUrl":"https://www.rebrandly.com/pt-br/pricing","retrievedAt":"2026-08-25T15:44:51.810Z","startingPrice":{"amount":22,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"open_source","freeTier":true,"sourceUrl":"https://shlink.io","retrievedAt":"2026-08-20T14:05:56.029Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | open_source |
| pricing.price_level | mid | free |
| pricing.starting_price | `{"amount":22,"currency":"USD"}` | - |
| pricing.transparent | yes | - |
| release.cadence_days | - | 16 |
| release.history | - | `[{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.5","date":"2026-06-22T14:46:08Z","type":"stable","version":"v5.1.5"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.4","date":"2026-06-18T15:03:43Z","type":"stable","version":"v5.1.4"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.3","date":"2026-06-16T08:58:39Z","type":"stable","version":"v5.1.3"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.2","date":"2026-06-14T08:46:41Z","type":"stable","version":"v5.1.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.1","date":"2026-06-11T16:36:39Z","type":"stable","version":"v5.1.1"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.1.0","date":"2026-06-11T10:49:11Z","type":"stable","version":"v5.1.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.0.2","date":"2026-04-16T15:53:49Z","type":"stable","version":"v5.0.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.0.1","date":"2026-03-04T17:10:14Z","type":"stable","version":"v5.0.1"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v5.0.0","date":"2026-01-09T16:27:26Z","type":"stable","version":"v5.0.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.6.0","date":"2025-11-01T11:50:00Z","type":"stable","version":"v4.6.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.3","date":"2025-10-10T08:40:44Z","type":"stable","version":"v4.5.3"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.2","date":"2025-08-27T07:47:30Z","type":"stable","version":"v4.5.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.1","date":"2025-08-24T09:29:57Z","type":"stable","version":"v4.5.1"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.5.0","date":"2025-07-24T18:02:06Z","type":"stable","version":"v4.5.0"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.6","date":"2025-03-20T08:25:37Z","type":"stable","version":"v4.4.6"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.5","date":"2025-03-01T08:43:26Z","type":"stable","version":"v4.4.5"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.4","date":"2025-02-19T18:41:33Z","type":"stable","version":"v4.4.4"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.3","date":"2025-02-15T10:29:20Z","type":"stable","version":"v4.4.3"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.2","date":"2025-01-29T11:10:03Z","type":"stable","version":"v4.4.2"},{"url":"https://github.com/shlinkio/shlink/releases/tag/v4.4.1","date":"2025-01-28T14:55:43Z","type":"stable","version":"v4.4.1"}]` |
| reliability.sla_pct | 99.99 | - |
| reliability.status_page | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.scorecard | - | 4.5 |
| security.soc2 | yes | - |
| security.vulnerabilities | - | `{"count":0,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=packagist&package_name=shlinkio%2Fshlink&per_page=100","last_12m":0,"max_severity":null}` |

## Capabilities (URL Shorteners)

| Capability | Rebrandly | Shlink |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Cloud managed saas | - |
| Custom vanity domain hosting | ✓ | - |
| Utm parameter automation builder | ✓ | - |
| Mobile deep linking app support | ✓ | - |
| Geo and device based conditional routing | ✓ | - |
| Click analytics and referrer tracking | ✓ | - |
| Link retargeting pixel injection | ✓ | - |
| Custom slug editing | ✓ | - |
| Bulk CSV link generation | ✓ | - |
| SMS marketing API integrations | ✓ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | - | - |
| Pricing model | Tiered by active links | - |

*Source: Vioscale. Generated 2026-09-01T17:35:54.770Z. "-" = undocumented, not absent.*