# Qualtrics CoreXM vs QuestionPro

| Attribute | Qualtrics CoreXM | QuestionPro |
|---|---|---|
| **Vioscale score** | 22.8 (26% (low)) | 26 (42% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A web-based research system that enables organizations to create and deploy surveys across multiple channels (email, SMS, web, QR code), gather respondent feedback, and analyze results using advanced statistical methods. Includes integrated audience panels and AI trained on real survey data. | Survey software that lets users create surveys, analyze responses using AI-powered sentiment analysis, build dashboards, and connect with existing business tools to gather and act on research data. |
| features.capabilities | - | `{"iso_27001":true,"pricing_model":"freemium","advanced_skip_logic_branching":true,"tableau_powerbi_analytics_sync":true,"anonymous_response_data_masking":true,"ai_sentiment_analysis_of_open_text":true,"matrix_likert_scale_question_types":true,"cross_tabulation_statistical_reporting":true}` |
| integrations.count | 7 | 1 |
| integrations.list | `[{"name":"SAP Customer Experience"},{"name":"SAP Service Cloud"},{"name":"SAP Sales Cloud"},{"name":"Awardco"},{"name":"Canvas LMS"},{"name":"Tango Card"},{"name":"XM Institute"}]` | `[{"name":"Power BI"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Standard","summary":"$420/month","commitment":"monthly","components":[{"kind":"fixed","amount":420,"period":"month","currency":"USD"}],"contactSales":false},{"free":false,"name":"Enterprise","summary":"Contact sales","description":"Tailored to research volume and use cases","contactSales":true}],"summary":"From $420/month. Free trial available.","currency":"USD","sourceUrl":"https://www.qualtrics.com/articles/strategy-research/van-westendorp-pricing-studies-explained/","retrievedAt":"2026-08-19T22:00:14.633Z","startingPrice":{"amount":420,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","currency":"USD","freeTier":false,"sourceUrl":"https://www.questionpro.com/webinar/pricing-research-webinar-van-westendorp-gabor-granger.html","retrievedAt":"2026-08-25T15:40:44.011Z","freeTrialDays":10}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | commercial |
| pricing.price_level | high | unknown |
| pricing.starting_price | `{"amount":420,"currency":"USD"}` | - |
| pricing.transparent | no | no |
| security.iso27001 | - | yes |

## Capabilities (Survey Tools)

| Capability | Qualtrics CoreXM | QuestionPro |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Advanced skip logic branching | - | ✓ |
| Matrix likert scale question types | - | ✓ |
| Anonymous response data masking | - | ✓ |
| Cross tabulation statistical reporting | - | ✓ |
| Offline kiosk data collection apps | - | - |
| AI sentiment analysis of open text | - | ✓ |
| Salesforce hubspot CRM sync | - | - |
| Tableau powerbi analytics sync | - | ✓ |
| Mailchimp activecampaign distribution sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | ✓ |
| Pricing model | - | Freemium |

*Source: Vioscale. Generated 2026-09-01T14:59:39.897Z. "-" = undocumented, not absent.*