# Practifi vs Redtail Technology

**Leader by Vioscale score:** Redtail Technology

| Attribute | Practifi | Redtail Technology |
|---|---|---|
| **Vioscale score** | 22 (9% (low)) | 52.5 (37% (low)) |
| deployment.options | - | `{"cloud":true}` |
| description.long | An enterprise platform for financial advisory firms that delivers role-based applications for different teams—advisors, client service, compliance, management, and marketing—helping firms integrate systems, streamline operations, manage risk, and enhance client relationships. | Purpose-built CRM for financial advisors that centralizes client data, automates workflows, and helps firms maintain compliance with SEC and FINRA requirements. |
| features.capabilities | `{"iso_27001":false,"soc2_type_ii":false,"estate_and_tax_planning_scenarios":false,"risk_tolerance_questionnaires_and_scoring":false,"monte_carlo_retirement_simulation_planning":false,"aum_fee_calculation_and_direct_billing_push":true,"schwab_fidelity_pershing_custodial_data_sync":false,"client_facing_white_label_portal_and_mobile_app":false,"held_away_asset_aggregation_plaid_byallaccounts":false,"sec_finra_compliant_email_and_document_archiving":false,"automated_portfolio_rebalancing_and_tax_loss_harvesting":false}` | `{"pricing_model":"flat_monthly_per_user","schwab_fidelity_pershing_custodial_data_sync":true,"sec_finra_compliant_email_and_document_archiving":true}` |
| integrations.count | 2 | 3 |
| integrations.list | `[{"name":"Schwab Advisor Center"},{"name":"Black Diamond"}]` | `[{"name":"Orion"},{"name":"Schwab"},{"name":"eMoney"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | - | `{"type":"subscription","plans":[{"free":false,"name":"Launch","summary":"$39/user/mo annual or $45/user/mo monthly","features":["Contact and Account Management","Detailed Contact Reporting","Customizable Segmentation","Access to 100s of Integrations","Secure Mobile App"],"minSeats":1,"components":[{"kind":"per_unit","unit":"user","amount":39,"period":"month","currency":"USD"}],"description":"Up to 5 users","contactSales":false,"includedLimits":{"users":"5"}},{"free":false,"name":"Growth","summary":"$59/user/mo annual or $65/user/mo monthly","features":["Everything in Launch","Imaging","Speak (compliant texting)","Process Workflows","Automation Triggers","Viewing Permissions","Document Storage"],"components":[{"kind":"per_unit","unit":"user","amount":59,"period":"month","currency":"USD"}],"description":"Unlimited users. Most popular.","contactSales":false},{"free":false,"name":"Enterprise","summary":"Custom pricing. Minimum commitment required.","commitment":"annual","description":"Custom pricing for larger teams and advisor networks","contactSales":true}],"summary":"From $39/user/mo. 30-day free trial included.","currency":"USD","freeTier":false,"sourceUrl":"https://redtailtechnology.com/pricing","retrievedAt":"2026-08-24T09:47:12.303Z","freeTrialDays":30,"startingPrice":{"unit":"user","amount":39,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | commercial |
| pricing.price_level | - | mid |
| pricing.starting_price | - | `{"amount":39,"currency":"USD"}` |
| pricing.transparent | - | yes |

## Capabilities (Wealth Management)

| Capability | Practifi | Redtail Technology |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Schwab fidelity pershing custodial data sync | ✗ | ✓ |
| Monte carlo retirement simulation planning | ✗ | - |
| Automated portfolio rebalancing and tax loss harvesting | ✗ | - |
| Aum fee calculation and direct billing push | ✓ | - |
| Client facing white label portal and mobile app | ✗ | - |
| Sec finra compliant email and document archiving | ✗ | ✓ |
| Risk tolerance questionnaires and scoring | ✗ | - |
| Held away asset aggregation plaid byallaccounts | ✗ | - |
| Estate and tax planning scenarios | ✗ | - |
| SOC2 type ii | ✗ | - |
| ISO 27001 | ✗ | - |
| Pricing model | - | Flat monthly per user |

*Source: Vioscale. Generated 2026-09-01T16:42:21.459Z. "-" = undocumented, not absent.*