# Popup Maker vs Sumo

| Attribute | Popup Maker | Sumo |
|---|---|---|
| **Vioscale score** | 61.2 (26% (low)) | 46.9 (25% (low)) |
| deployment.options | `{"self_hosted":true}` | - |
| description.long | A WordPress plugin that enables users to create targeted popups with advanced triggering, analytics, and integrations to boost conversions and email list growth. | An Agent Skill distributed as a downloadable zip file that enhances creative output from AI platforms. It installs instantly, activates automatically during reasoning, and works with any agent compatible with the open Agent Skills standard. |
| integrations.count | 8 | 1 |
| integrations.list | `[{"name":"Aweber"},{"name":"FluentCRM"},{"name":"WooCommerce"},{"name":"Easy Digital Downloads"},{"name":"Gravity Forms"},{"name":"WP Forms"},{"name":"Ninja Forms"},{"name":"LifterLMS"}]` | `[{"name":"Claude"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | - |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Start","summary":"$87/year for 1 site","commitment":"annual","components":[{"kind":"fixed","amount":87,"period":"year","currency":"USD"}],"contactSales":false,"includedLimits":{"sites":"1"}},{"free":false,"name":"Grow","summary":"$147/year for up to 3 sites","features":["Popup Analytics","Scheduling"],"commitment":"annual","components":[{"kind":"fixed","amount":147,"period":"year","currency":"USD"}],"contactSales":false,"includedLimits":{"sites":"3"}},{"free":false,"name":"Optimize","summary":"$247/year for up to 5 sites","features":["Exit Intent","WooCommerce Integration","LifterLMS Integration","Revenue Tracking"],"commitment":"annual","components":[{"kind":"fixed","amount":247,"period":"year","currency":"USD"}],"contactSales":false,"includedLimits":{"sites":"5"}}],"addOns":[{"name":"Individual Extensions","components":[{"kind":"one_time","amount":25,"currency":"USD"}]}],"summary":"From $87/year. Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://wppopupmaker.com/announcements/introducing-our-new-pricing-plans/","retrievedAt":"2026-08-20T12:51:20.260Z","startingPrice":{"amount":87,"period":"year","currency":"USD"},"billingPeriods":["year"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"AppSumo Plus","description":"Free with membership; also includes 10% off everything and $100 quarterly coupons"},{"free":false,"name":"One-time Purchase","summary":"$5","components":[{"kind":"one_time","amount":5,"currency":"USD"}]}],"summary":"Free with AppSumo Plus or $5 one-time","currency":"USD","freeTier":true,"sourceUrl":"https://sumo.com","retrievedAt":"2026-08-20T14:06:15.961Z","startingPrice":{"amount":5,"currency":"USD"}}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":87,"currency":"USD"}` | `{"amount":5,"currency":"USD"}` |
| pricing.transparent | yes | - |

## Capabilities (Popup Optin Tools)

| Capability | Popup Maker | Sumo |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Exit intent behavior triggering | - | - |
| Scroll depth and time delay triggers | - | - |
| Utm parameter and geolocation targeting | - | - |
| Ecommerce cart value based triggers | - | - |
| Gamified spin to win wheels | - | - |
| Floating header footer announcement bars | - | - |
| Ab variant split testing | - | - |
| Shopify woocommerce ecommerce sync | - | - |
| Klaviyo mailchimp email sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T16:44:30.572Z. "-" = undocumented, not absent.*