# OptinMonster vs Wisepops

**Leader by Vioscale score:** Wisepops

| Attribute | OptinMonster | Wisepops |
|---|---|---|
| **Vioscale score** | 49.9 (26% (low)) | 57.6 (55% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | OptinMonster is a lead generation and conversion optimization tool that helps website owners capture subscriber and customer data by showing behavioral-triggered campaigns and forms. It uses behavioral signals to deliver targeted offers at key moments, such as exit-intent, and integrates with email and ecommerce platforms to drive conversions and sales. | A platform that helps brands engage visitors through popups, notifications, and other onsite channels. It analyzes visitor behavior and integrates with ecommerce and email systems to optimize conversions and recover abandoned carts. |
| features.capabilities | - | `{"pricing_model":"per_website_pageview_limit","ab_variant_split_testing":true,"gamified_spin_to_win_wheels":true,"klaviyo_mailchimp_email_sync":true,"exit_intent_behavior_triggering":true,"shopify_woocommerce_ecommerce_sync":true,"ecommerce_cart_value_based_triggers":true,"scroll_depth_and_time_delay_triggers":true,"floating_header_footer_announcement_bars":true}` |
| integrations.count | 10 | 37 |
| integrations.list | `[{"name":"Zapier"},{"name":"Google Analytics"},{"name":"WooCommerce"},{"name":"Shopify"},{"name":"Magento"},{"name":"Easy Digital Downloads"},{"name":"MemberPress"},{"name":"WordPress"},{"name":"Wix"},{"name":"Uncanny Automator"}]` | `[{"name":"Shopify"},{"name":"WooCommerce"},{"name":"PrestaShop"},{"name":"BigCommerce"},{"name":"Volusion"},{"name":"Klaviyo"},{"name":"Mailchimp"},{"name":"HubSpot"},{"name":"ActiveCampaign"},{"name":"Drip"},{"name":"GetResponse"},{"name":"Omnisend"},{"name":"Brevo"},{"name":"AWeber"},{"name":"Constant Contact"},{"name":"ConvertKit"},{"name":"Dotdigital"},{"name":"Mailjet"},{"name":"SendGrid"},{"name":"Acoustic"},{"name":"Iterable"},{"name":"Salesforce"},{"name":"Zapier"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"Segment"},{"name":"Actito"},{"name":"Campaign Monitor"},{"name":"Selligent"},{"name":"Sendlane"},{"name":"Emotive"},{"name":"Postscript"},{"name":"Yotpo"},{"name":"Splio"},{"name":"Emarsys"},{"name":"CustomerGauge"},{"name":"Webhooks"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"FR","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Basic","summary":"$7/month billed annually; introductory pricing ($210/year regularly)","features":["Optin and Success Views","MonsterLeads™","Real Human Support","Basic Marketing Integrations","Unlimited Campaigns and Subscribers","Use on 1 Site"],"commitment":"annual","components":[{"kind":"fixed","amount":84,"period":"year","currency":"USD"}],"description":"Entry-level plan for starting with lead capture campaigns","contactSales":false,"includedLimits":{"sites":"1"}},{"free":false,"name":"Plus","summary":"$570/year; introductory pricing ($912/year regularly)","features":["MonsterEffects™ & MonsterSounds™","Yes/No Forms and Multiple Views","Full Analytics Reporting","Advanced Integrations","Use on Up To 2 Sites","10,000 Campaign Impressions/month"],"commitment":"annual","components":[{"kind":"fixed","amount":570,"period":"year","currency":"USD"}],"description":"For fast-growing brands scaling across multiple sites with advanced targeting","contactSales":false,"includedLimits":{"sites":"2","monthly_campaign_impressions":"10000"}},{"free":false,"name":"Pro","summary":"$870/year; introductory pricing ($1,392/year regularly)","features":["Revenue Attribution","Countdown Timers","Smart Tags™","Click to Load Campaigns","Referrer Targeting","Cookie/JS/Query String Targeting","Campaign Scheduling","Webhooks","Zapier & Uncanny Automator","Google Analytics Integration","Remove OptinMonster Branding","Pro Integrations","2 Sub-Accounts","Use on Up To 3 Sites"],"commitment":"annual","components":[{"kind":"fixed","amount":870,"period":"year","currency":"USD"}],"description":"For converting abandoned visitors and high-value lead capture with advanced analytics","contactSales":false,"includedLimits":{"sites":"3","sub_accounts":"2"}},{"free":false,"name":"Growth","summary":"$1,470/year; introductory pricing ($2,352/year regularly)","features":["Follow-up Campaigns®","Shopify Integration","WooCommerce Integration","Magento Integration","Easy Digital Downloads Integration","MemberPress Integration","Coupon Wheel Campaigns","Success Scripts","Custom Branding","Custom JavaScript","Unlimited Sub-Accounts","Use on Up To 5 Sites"],"commitment":"annual","components":[{"kind":"fixed","amount":1470,"period":"year","currency":"USD"}],"description":"Full ecommerce solution with follow-up campaigns and platform integrations for selling","contactSales":false,"includedLimits":{"sites":"5"}}],"summary":"From $84/year (Basic) to $1,470/year (Growth) billed annually. Monthly billing available at approximately 2x cost. 14-day money-back guarantee. Enterprise plans with custom pricing available.","currency":"USD","freeTier":false,"sourceUrl":"https://optinmonster.com/pricing","retrievedAt":"2026-08-19T17:47:24.429Z","freeTrialDays":14,"startingPrice":{"amount":84,"period":"year","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"High-Touch","summary":"$499/month; plans scale with monthly pageviews; annual billing includes two months free","features":["Popups","Quizzes","Notification feed","Web push notifications","Embeds","Announcement bars","A/B testing with control groups","Revenue tracking","50+ native integrations","Behavioral targeting with 30+ signals","Behavioral audit","Dedicated strategist","Monthly business reviews"],"commitment":"monthly","components":[{"kind":"fixed","amount":499,"period":"month","currency":"USD"}],"description":"Includes dedicated strategist, behavioral audit, and monthly business reviews","contactSales":false}],"summary":"From $499/month with dedicated support; self-service Shopify plans available; 7-day free trial with no credit card required","currency":"USD","freeTier":false,"sourceUrl":"https://wisepops.com/blog/discount-pricing","retrievedAt":"2026-08-25T15:38:04.488Z","freeTrialDays":7,"startingPrice":{"amount":499,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | no |
| pricing.model | commercial | commercial |
| pricing.price_level | high | high |
| pricing.starting_price | `{"amount":84,"currency":"USD"}` | `{"amount":499,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.gdpr | - | yes |
| security.soc2 | - | yes |

## Capabilities (Popup Optin Tools)

| Capability | OptinMonster | Wisepops |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Exit intent behavior triggering | - | ✓ |
| Scroll depth and time delay triggers | - | ✓ |
| Utm parameter and geolocation targeting | - | - |
| Ecommerce cart value based triggers | - | ✓ |
| Gamified spin to win wheels | - | ✓ |
| Floating header footer announcement bars | - | ✓ |
| Ab variant split testing | - | ✓ |
| Shopify woocommerce ecommerce sync | - | ✓ |
| Klaviyo mailchimp email sync | - | ✓ |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | Per website pageview limit |

*Source: Vioscale. Generated 2026-09-01T15:16:08.501Z. "-" = undocumented, not absent.*