# Open Loyalty vs Smile.io

**Leader by Vioscale score:** Smile.io

| Attribute | Open Loyalty | Smile.io |
|---|---|---|
| **Vioscale score** | 30.7 (60% (medium)) | 59.8 (76% (high)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A composable SaaS loyalty engine that integrates points systems, tier progressions, gamification, and 50+ behavioral mechanics into existing business systems via REST APIs, serving 100+ enterprise brands globally. | A loyalty platform that enables Shopify stores to create and manage customer reward programs with point-based incentives, referral tracking, and VIP tiers. Includes point redemption, bonus events, analytics, and integrations with marketing and POS tools. |
| features.capabilities | `{"iso_27001":true,"soc2_type_ii":false,"pricing_model":"active_members_tier","square_lightspeed_pos_sync":false,"in_store_point_of_sale_sync":true,"point_based_reward_balances":true,"vip_spend_tier_progressions":true,"klaviyo_mailchimp_marketing_sync":false,"experiential_non_monetary_rewards":true,"in_cart_automatic_point_redemption":false,"shopify_woocommerce_ecommerce_sync":false,"gamification_and_birthday_bonus_points":false}` | `{"pricing_model":"per_monthly_order_volume","in_store_point_of_sale_sync":true,"point_based_reward_balances":true,"vip_spend_tier_progressions":true,"klaviyo_mailchimp_marketing_sync":true,"in_cart_automatic_point_redemption":true,"gamification_and_birthday_bonus_points":true}` |
| integrations.count | 1 | 7 |
| integrations.list | `[{"name":"AWS"}]` | `[{"name":"Klaviyo"},{"name":"Judge.me"},{"name":"Digioh"},{"name":"CM Commerce"},{"name":"Dotdigital"},{"name":"Rep AI"},{"name":"Shopify POS"}]` |
| market.availability | `{"hqCountry":"PL","primaryMarkets":["US","GB","DE"],"availabilityScope":"global","availableCountries":["AU","AE","BR","CH","DE","GB","HK","KR","PL","SA","US"],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"quote","summary":"Contact for quote; pricing based on monthly active members","freeTier":false,"sourceUrl":"https://www.openloyalty.io/pricing","retrievedAt":"2026-08-25T12:16:08.686Z"}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","features":["Points & referrals","Discounts & free shipping rewards","Full branding customization","Multi-language support","10 specialized reports"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For new stores ready to start rewarding customers","contactSales":false,"includedLimits":{"monthly_orders":"200"}},{"free":false,"name":"Essential","features":["1 integration","500 monthly orders","15 specialized reports","Free product rewards","Dedicated loyalty page","Nudges (on-site reminders)","Shopify Flow triggers"],"components":[{"kind":"fixed","amount":15,"period":"month","currency":"USD"}],"description":"For stores gaining traction and growing loyalty","contactSales":false,"includedLimits":{"integrations":"1","monthly_orders":"500"}},{"free":false,"name":"Standard","features":["2 integrations","1,000 monthly orders","20 specialized reports","Promote on order thank you page","Subscription & gift card rewards","Embed on product pages","2x points weekends"],"components":[{"kind":"fixed","amount":79,"period":"month","currency":"USD"}],"description":"For established stores investing in loyalty","contactSales":false,"includedLimits":{"integrations":"2","monthly_orders":"1000"}},{"free":false,"name":"Growth","features":["Unlimited integrations","2,500 monthly orders","25 specialized reports","VIP program","Loyalty Hub","Fully embedded loyalty","Performance benchmarks"],"components":[{"kind":"fixed","amount":199,"period":"month","currency":"USD"}],"description":"For growing brands expanding customer loyalty","contactSales":false,"includedLimits":{"integrations":"unlimited","monthly_orders":"2500"}},{"free":false,"name":"Plus","features":["7,500 monthly orders","30+ specialized reports","Migration and launch plan","Quarterly program monitoring","Priority support","API access"],"commitment":"annual","components":[{"kind":"fixed","amount":999,"period":"month","currency":"USD"}],"description":"For large brands needing greater insights and control","contactSales":false,"includedLimits":{"monthly_orders":"7500"}},{"free":false,"name":"Enterprise","features":["Unlimited monthly orders","Custom reports","Advanced security","99.9% historical uptime","Custom API rate limits","Data warehouse sync"],"commitment":"annual","description":"For enterprise retailers with over $40M in annual revenue","contactSales":true,"includedLimits":{"monthly_orders":"unlimited"}}],"summary":"From free to $999/month","currency":"USD","freeTier":true,"sourceUrl":"https://smile.io/pricing","retrievedAt":"2026-08-25T12:11:58.939Z","startingPrice":{"amount":15,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | mid |
| pricing.starting_price | - | `{"amount":15,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.sla_pct | 99.99 | 99.9 |
| security.gdpr | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | - | yes |

## Capabilities (Loyalty Programs)

| Capability | Open Loyalty | Smile.io |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Point based reward balances | ✓ | ✓ |
| Vip spend tier progressions | ✓ | ✓ |
| In cart automatic point redemption | ✗ | ✓ |
| Experiential non monetary rewards | ✓ | - |
| In store point of sale sync | ✓ | ✓ |
| Gamification and birthday bonus points | ✗ | ✓ |
| Shopify woocommerce ecommerce sync | ✗ | - |
| Square lightspeed POS sync | ✗ | - |
| Klaviyo mailchimp marketing sync | ✗ | ✓ |
| SOC2 type ii | ✗ | - |
| ISO 27001 | ✓ | - |
| Pricing model | Active members tier | Per monthly order volume |

*Source: Vioscale. Generated 2026-09-01T17:22:08.500Z. "-" = undocumented, not absent.*