# Novu vs Pusher

**Leader by Vioscale score:** Novu

| Attribute | Novu | Pusher |
|---|---|---|
| **Vioscale score** | 86.4 (73% (medium)) | 51.5 (73% (medium)) |
| deployment.options | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` | `{"cloud":true,"hybrid":true}` |
| description.long | Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams. | A developer platform providing hosted APIs for real-time bidirectional communication between servers, web browsers, and mobile apps. It uses a publish/subscribe model with WebSockets and HTTP fallbacks to enable live updates, presence awareness, and event-driven features. |
| features.capabilities | `{"rcs":false,"sms":true,"chat":true,"email":true,"video":false,"voice":false,"two_way":true,"whatsapp":true,"verify_otp":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` | `{"two_way":true,"global_coverage":"global"}` |
| integrations.count | 88 | 14 |
| integrations.list | `[{"name":"SendGrid"},{"name":"Amazon SES"},{"name":"Postmark"},{"name":"Resend"},{"name":"Brevo"},{"name":"Mailgun"},{"name":"Mailjet"},{"name":"Braze"},{"name":"Infobip"},{"name":"Twilio"},{"name":"Plivo"},{"name":"AWS SNS"},{"name":"Vonage"},{"name":"SMS77"},{"name":"Telnyx"},{"name":"Termii"},{"name":"Gupshup"},{"name":"SMS Central"},{"name":"Firebase Cloud Messaging"},{"name":"Apple Push Notification"},{"name":"Expo Push"},{"name":"OneSignal"},{"name":"Pushpad"},{"name":"Pusher Beams"},{"name":"App.io"},{"name":"Slack"},{"name":"Discord"},{"name":"Microsoft Teams"},{"name":"Mattermost"},{"name":"WhatsApp Business"},{"name":"Zulip"},{"name":"Webex Messaging"},{"name":"Ryver"},{"name":"Grafana"},{"name":"Opsgenie"},{"name":"PagerDuty"},{"name":"Telegram"},{"name":"iMessage"},{"name":"Novu Inbox"}]` | `[{"name":"Datadog"},{"name":"Librato"},{"name":"Webhooks"},{"name":"JavaScript"},{"name":"Node.js"},{"name":"PHP"},{"name":"Python"},{"name":"Ruby"},{"name":"Java"},{"name":"Swift"},{"name":"React Native"},{"name":"Unity"},{"name":"C#"},{"name":"Go"}]` |
| market.availability | `{"hqCountry":"IL","primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"GB","primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"$0/mo","features":["All channels: Email, In-app, SMS, Chat, Push","US + EU data residency","Activity feed"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"workflows":"20","environments":"2","team_members":"3","workflow_runs":"10k/mo","activity_feed_retention":"24h"}},{"free":false,"name":"Pro","summary":"From $30/mo","features":["Remove Novu branding","Advanced email editor (blocks, layouts)","Higher rate limits & faster processing","Everything in Free"],"components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"contactSales":false,"includedLimits":{"environments":"2","workflow_runs":"30k+/mo","activity_feed_retention":"7 days"}},{"free":false,"name":"Team","summary":"From $250/mo","features":["Unlimited team members","Role-Based Access Control (RBAC)","More workflows","Enhanced rate limits","Everything in Pro"],"components":[{"kind":"fixed","amount":250,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"contactSales":false,"includedLimits":{"rate_limits":"600 RPS","environments":"10","team_members":"None","workflow_runs":"250k+/mo","activity_feed_retention":"90 days"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["HIPAA BAA","Dedicated SSO (SAML / OIDC)","Directory Sync (SCIM)","Custom data residency (SG, UK, AU, JP, KR, custom regions)","Self-hosted deployment options","Private Slack/Teams support channel","Custom retention policies","Everything in Team"],"contactSales":true,"includedLimits":{"environments":"None","workflow_runs":"10M+/mo","activity_feed_retention":"Custom"}}],"addOns":[{"name":"Additional workflow runs","components":[{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}]}],"summary":"From $30/mo (Pro). Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://novu.co/pricing/","retrievedAt":"2026-08-13T22:38:54.794Z","startingPrice":{"amount":1.2,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Sandbox","summary":"Free","features":["standard support","24/7 platform monitoring"],"commitment":"monthly","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"messages_per_day":"200k","concurrent_connections":"100"}},{"free":false,"name":"Startup","summary":"$49/month","features":["standard support","24/7 monitoring","annual discount available"],"commitment":"monthly","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"messages_per_day":"1 million","concurrent_connections":"500"}},{"free":false,"name":"Pro","summary":"$99/month","features":["standard support","24/7 monitoring","annual discount available"],"commitment":"monthly","components":[{"kind":"fixed","amount":99,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"messages_per_day":"4 million","concurrent_connections":"2000"}},{"free":false,"name":"Business","summary":"$299/month","features":["premium support (24-hour target response)","24/7 monitoring","annual discount available"],"commitment":"monthly","components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"messages_per_day":"10 million","concurrent_connections":"5000"}},{"free":false,"name":"Premium","summary":"$499/month","features":["premium support (24-hour target response)","24/7 monitoring","annual discount available"],"commitment":"monthly","components":[{"kind":"fixed","amount":499,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"messages_per_day":"20 million","concurrent_connections":"10000"}},{"free":false,"name":"Growth","summary":"$699/month","features":["premium support (24-hour target response)","24/7 monitoring","annual discount available"],"commitment":"monthly","components":[{"kind":"fixed","amount":699,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"messages_per_day":"40 million","concurrent_connections":"15000"}},{"free":false,"name":"Plus","summary":"$899/month","features":["premium support (24-hour target response)","24/7 monitoring","annual discount available"],"commitment":"monthly","components":[{"kind":"fixed","amount":899,"period":"month","currency":"USD"}],"contactSales":true,"includedLimits":{"messages_per_day":"60 million","concurrent_connections":"20000"}},{"free":false,"name":"Growth Plus","summary":"$1,199/month","features":["premium support (24-hour target response)","24/7 monitoring","annual discount available"],"commitment":"monthly","components":[{"kind":"fixed","amount":1199,"period":"month","currency":"USD"}],"contactSales":true,"includedLimits":{"messages_per_day":"90 million","concurrent_connections":"30000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["premium support (1-hour target response)","custom infrastructure","dedicated clusters available"],"description":"Custom plan supporting 10+ million connections and 100+ billion messages","contactSales":true}],"summary":"From $49/month for paid tiers, free Sandbox tier available. Annual discounts on all plans.","currency":"USD","freeTier":true,"sourceUrl":"https://pusher.com/channels/pricing/","retrievedAt":"2026-08-13T22:42:55.085Z","startingPrice":{"amount":49,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | mid |
| pricing.transparent | yes | yes |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | yes | - |

## Capabilities (Communication APIs)

| Capability | Novu | Pusher |
|---|:--:|:--:|
| **Channels** |  |  |
| SMS | ✓ | - |
| Voice | ✗ | - |
| WhatsApp | ✓ | - |
| RCS | ✗ | - |
| Transactional email | ✓ | - |
| Video / real-time | ✗ | - |
| In-app chat | ✓ | - |
| Verify / OTP / 2FA | ✓ | - |
| **Messaging** |  |  |
| Two-way messaging | ✓ | ✓ |
| **Reach** |  |  |
| Geographic coverage | Global | Global |
| **Delivery** |  |  |
| Email deliverability tools | ✓ | - |
| **Commercial** |  |  |
| Published per-unit pricing | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T15:18:45.037Z. "-" = undocumented, not absent.*