# Novu vs Postmark

**Leader by Vioscale score:** Novu

| Attribute | Novu | Postmark |
|---|---|---|
| **Vioscale score** | 86.4 (73% (medium)) | 63.1 (49% (low)) |
| deployment.options | `{"cloud":true,"hybrid":true,"on_prem":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams. | A transactional email platform that sends emails through API and SMTP endpoints, with built-in capabilities for tracking delivery success, handling bounces, and processing inbound messages. Designed for developers who need to integrate email delivery into applications. |
| features.capabilities | `{"rcs":false,"sms":true,"chat":true,"email":true,"video":false,"voice":false,"two_way":true,"whatsapp":true,"verify_otp":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` | `{"email":true,"two_way":true,"global_coverage":"global","deliverability_tools":true,"usage_pricing_transparent":true}` |
| integrations.count | 88 | 22 |
| integrations.list | `[{"name":"SendGrid"},{"name":"Amazon SES"},{"name":"Postmark"},{"name":"Resend"},{"name":"Brevo"},{"name":"Mailgun"},{"name":"Mailjet"},{"name":"Braze"},{"name":"Infobip"},{"name":"Twilio"},{"name":"Plivo"},{"name":"AWS SNS"},{"name":"Vonage"},{"name":"SMS77"},{"name":"Telnyx"},{"name":"Termii"},{"name":"Gupshup"},{"name":"SMS Central"},{"name":"Firebase Cloud Messaging"},{"name":"Apple Push Notification"},{"name":"Expo Push"},{"name":"OneSignal"},{"name":"Pushpad"},{"name":"Pusher Beams"},{"name":"App.io"},{"name":"Slack"},{"name":"Discord"},{"name":"Microsoft Teams"},{"name":"Mattermost"},{"name":"WhatsApp Business"},{"name":"Zulip"},{"name":"Webex Messaging"},{"name":"Ryver"},{"name":"Grafana"},{"name":"Opsgenie"},{"name":"PagerDuty"},{"name":"Telegram"},{"name":"iMessage"},{"name":"Novu Inbox"}]` | `[{"name":"Mailcoach"},{"name":"Datadog"},{"name":"Craft CMS"},{"name":"Customer.io"},{"name":"ActiveCampaign"},{"name":"Supabase"},{"name":"Bubble"},{"name":"Figma"},{"name":"Google Sheets"},{"name":"Gravity Forms"},{"name":"Gravity SMTP for WordPress"},{"name":"Netlify"},{"name":"Slack"},{"name":"Stripe"},{"name":"Stripo"},{"name":"Typeform"},{"name":"WordPress"},{"name":"WP Mail SMTP"},{"name":"Zapier"},{"name":"Tabular"},{"name":"SureTriggers"},{"name":"Marka Email Generator"}]` |
| market.availability | `{"hqCountry":"IL","primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"$0/mo","features":["All channels: Email, In-app, SMS, Chat, Push","US + EU data residency","Activity feed"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"workflows":"20","environments":"2","team_members":"3","workflow_runs":"10k/mo","activity_feed_retention":"24h"}},{"free":false,"name":"Pro","summary":"From $30/mo","features":["Remove Novu branding","Advanced email editor (blocks, layouts)","Higher rate limits & faster processing","Everything in Free"],"components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"contactSales":false,"includedLimits":{"environments":"2","workflow_runs":"30k+/mo","activity_feed_retention":"7 days"}},{"free":false,"name":"Team","summary":"From $250/mo","features":["Unlimited team members","Role-Based Access Control (RBAC)","More workflows","Enhanced rate limits","Everything in Pro"],"components":[{"kind":"fixed","amount":250,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}],"contactSales":false,"includedLimits":{"rate_limits":"600 RPS","environments":"10","team_members":"None","workflow_runs":"250k+/mo","activity_feed_retention":"90 days"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["HIPAA BAA","Dedicated SSO (SAML / OIDC)","Directory Sync (SCIM)","Custom data residency (SG, UK, AU, JP, KR, custom regions)","Self-hosted deployment options","Private Slack/Teams support channel","Custom retention policies","Everything in Team"],"contactSales":true,"includedLimits":{"environments":"None","workflow_runs":"10M+/mo","activity_feed_retention":"Custom"}}],"addOns":[{"name":"Additional workflow runs","components":[{"per":{"qty":1000,"unit":"workflow_runs"},"kind":"metered","amount":1.2,"currency":"USD"}]}],"summary":"From $30/mo (Pro). Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://novu.co/pricing/","retrievedAt":"2026-08-13T22:38:54.794Z","startingPrice":{"amount":1.2,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"$0/mo","features":["100 emails/month","REST API","SMTP","Transactional email","Sandbox Mode","Up to 10 custom domains","45-day retention","Up to 10 users"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For testing and evaluation","contactSales":false,"includedLimits":{"emails":"100/mo"}},{"free":false,"name":"Basic","summary":"$15/mo + $1.80 per 1,000 overage emails","features":["10,000+ emails/month","Industry-leading deliverability","45-day retention","5 custom domains","Unlimited emails/day","Detailed analytics","Up to 4 users","Up to 15 message streams"],"components":[{"kind":"fixed","amount":15,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"emails"},"kind":"metered","amount":1.8,"currency":"USD"}],"description":"For solo developers and smaller teams","contactSales":false,"includedLimits":{"emails":"10,000/mo"}},{"free":false,"name":"Pro","summary":"$16.50/mo + $1.30 per 1,000 overage emails","features":["10,000+ emails/month","Industry-leading deliverability","Customizable retention up to 365 days","10 custom domains","Unlimited emails/day","Inbound email processing","Bulk Email API","Detailed analytics","Up to 6 users","Up to 30 message streams"],"components":[{"kind":"fixed","amount":16.5,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"emails"},"kind":"metered","amount":1.3,"currency":"USD"}],"description":"For startups and small businesses","contactSales":false,"includedLimits":{"emails":"10,000/mo"}},{"free":false,"name":"Platform","summary":"$18/mo + $1.20 per 1,000 overage emails","features":["10,000+ emails/month","Industry-leading deliverability","Customizable retention up to 365 days","Unlimited custom domains","Unlimited emails/day","Inbound email processing","Bulk Email API","Detailed analytics","Unlimited users","Unlimited message streams"],"components":[{"kind":"fixed","amount":18,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"emails"},"kind":"metered","amount":1.2,"currency":"USD"}],"description":"For agencies and larger teams","contactSales":false,"includedLimits":{"emails":"10,000/mo"}}],"addOns":[{"name":"Dedicated IPs","components":[{"kind":"fixed","amount":50,"period":"month","currency":"USD"}]},{"name":"Custom activity retention","components":[{"kind":"fixed","amount":5,"period":"month","currency":"USD"}]}],"summary":"From $15/mo. Free tier with 100 emails/month. Pay-as-you-go overages starting at $1.80 per 1,000 emails.","currency":"USD","freeTier":true,"sourceUrl":"https://postmarkapp.com","retrievedAt":"2026-08-05T14:11:12.615Z","startingPrice":{"amount":1.2,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.transparent | yes | yes |
| reliability.sla_pct | 99.9 | - |
| reliability.status_page | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Communication APIs)

| Capability | Novu | Postmark |
|---|:--:|:--:|
| **Channels** |  |  |
| SMS | ✓ | - |
| Voice | ✗ | - |
| WhatsApp | ✓ | - |
| RCS | ✗ | - |
| Transactional email | ✓ | ✓ |
| Video / real-time | ✗ | - |
| In-app chat | ✓ | - |
| Verify / OTP / 2FA | ✓ | - |
| **Messaging** |  |  |
| Two-way messaging | ✓ | ✓ |
| **Reach** |  |  |
| Geographic coverage | Global | Global |
| **Delivery** |  |  |
| Email deliverability tools | ✓ | ✓ |
| **Commercial** |  |  |
| Published per-unit pricing | ✓ | ✓ |

*Source: Vioscale. Generated 2026-09-01T15:23:28.073Z. "-" = undocumented, not absent.*