# Northbeam vs SegMetrics

| Attribute | Northbeam | SegMetrics |
|---|---|---|
| **Vioscale score** | 20.9 (26% (low)) | 48.4 (25% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A marketing analytics platform that uses multi-touch attribution, incrementality testing, and media mix modeling to help brands understand how advertising spend drives revenue across all channels and optimize campaign performance. | Marketing attribution and analytics platform that integrates with your existing marketing tools to track which campaigns, channels, and leads actually generate revenue, revealing the data hidden in your marketing stack. |
| integrations.count | 3 | 90 |
| integrations.list | `[{"name":"Meta"},{"name":"Axon"},{"name":"Shopify"}]` | `[{"name":"Keap"},{"name":"Infusionsoft"},{"name":"Weavely"},{"name":"Zoho CRM"},{"name":"Google Performance Max"},{"name":"TikTok"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Growth","summary":"Custom pricing - contact for quote","features":["Full multi-touch attribution and dashboards","Creative, strategy and media buying support from agency partner","Preferred Northbeam pricing","Up to $50,000 in ad credits"],"description":"For seven-figure brands spending under $200K/month on ads, includes hands-on agency support and attribution dashboard access","contactSales":true,"includedLimits":{"ad_credits":"up to $50,000"}},{"free":false,"name":"Starter","summary":"$1,500/month","features":["Independent, first-party multi-touch attribution across all ad channels","Customizable omnichannel dashboards","Custom attribution via Northbeam Apex","Clicks + Deterministic Views (C+DV)","Up to $100,000 in ad credits"],"commitment":"monthly","components":[{"kind":"fixed","amount":1500,"period":"month","currency":"USD"}],"description":"For brands spending less than $1.5m annually on ads who want to scale with attribution data","contactSales":false,"includedLimits":{"ad_credits":"up to $100,000"}},{"free":false,"name":"Professional","summary":"$3,500/month","features":["Everything in Starter","Unlimited users, data exports, integrations, and MCP access","Integration with any ecommerce platform","Dedicated Media Strategist","More data refresh frequency options","Optional Incrementality testing","Up to $150,000 in ad credits"],"commitment":"monthly","components":[{"kind":"fixed","amount":3500,"period":"month","currency":"USD"}],"description":"For growth marketers spending up to $500k monthly on ads who want to test and expand into new channels","contactSales":false,"includedLimits":{"ad_credits":"up to $150,000"}},{"free":false,"name":"Enterprise","summary":"Custom pricing - contact sales","features":["Expert media buying guidance from Media Strategy team","Dedicated Customer Success Manager and Slack channel","Optional hourly conversion data","Export granular touchpoint data","Global, international or geo-specific dashboards","Direct custom ecommerce platform integration","Media Mix Modeling Plus","Up to $200,000 in ad credits"],"description":"For sophisticated teams spending over $500k monthly on ads with need for advanced features and support","contactSales":true,"includedLimits":{"ad_credits":"up to $200,000"}}],"summary":"From $1,500/month (Starter). No free tier.","currency":"USD","freeTier":false,"sourceUrl":"https://www.northbeam.io/pricing","retrievedAt":"2026-08-19T14:44:48.726Z","startingPrice":{"amount":1500,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","freeTier":true,"sourceUrl":"https://segmetrics.io/articles/expand-your-audience-with-tiered-pricing-and-the-goldilocks-principle/","retrievedAt":"2026-08-19T14:41:51.366Z"}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":1500,"currency":"USD"}` | - |
| pricing.transparent | no | - |
| security.gdpr | yes | - |

## Capabilities (Marketing Attribution)

| Capability | Northbeam | SegMetrics |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Multi touch attribution mta modeling | - | - |
| Server side first party pixel tracking | - | - |
| Post purchase survey zero party data | - | - |
| Marketing mix modeling mmm | - | - |
| B2B account level pipeline revenue attribution | - | - |
| Daily ad spend cost ingestion API | - | - |
| Meta google tiktok ads API sync | - | - |
| Salesforce hubspot CRM revenue sync | - | - |
| Shopify woocommerce ecommerce revenue sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T15:13:50.868Z. "-" = undocumented, not absent.*