# mParticle vs Salesforce Data Cloud

| Attribute | mParticle | Salesforce Data Cloud |
|---|---|---|
| **Vioscale score** | 71.3 (3% (low)) | 9.4 (15% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A cloud-based customer data platform that consolidates first-party data and enables teams to build audiences, launch campaigns, and optimize customer experiences with faster execution and integrated workflows. | Data 360 is Salesforce's data unification engine that integrates fragmented data from various sources—including data lakes, databases, and legacy systems—into a single trusted profile. It enables zero-copy integrations with platforms like Snowflake and Databricks, allowing teams to activate data across sales, service, and marketing applications in real-time. |
| integrations.count | 300 | 9 |
| integrations.list | `[{"name":"Apptimize"},{"name":"Dynamic Yield"},{"name":"LaunchDarkly"},{"name":"Mixpanel"},{"name":"OneTrust"},{"name":"Optimizely"},{"name":"Split"},{"name":"Stormly"},{"name":"Taplytics"},{"name":"VWO"},{"name":"Didomi"},{"name":"Indicative"},{"name":"Regal"},{"name":"Voucherify"},{"name":"Paytronix"},{"name":"Livelike"},{"name":"PAR Punchh"},{"name":"Snowflake"}]` | `[{"name":"Snowflake"},{"name":"Databricks"},{"name":"Amazon S3"},{"name":"Google Cloud Storage"},{"name":"MuleSoft"},{"name":"Salesforce Sales Cloud"},{"name":"Salesforce Service Cloud"},{"name":"Salesforce Marketing Cloud"},{"name":"AgentExchange"}]` |
| platform.support | - | `{"web":true}` |
| pricing | - | `{"type":"quote","summary":"Pricing based on individual business needs.","freeTier":false,"sourceUrl":"https://www.salesforce.com/service/pricing/","retrievedAt":"2026-08-18T15:30:17.783Z"}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | quote |
| pricing.price_level | - | unknown |
| pricing.transparent | - | no |
| security.gdpr | yes | yes |

## Capabilities (Customer Data Platform)

| Capability | mParticle | Salesforce Data Cloud |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Real time profile | - | - |
| Client side sdks | - | - |
| Server side API | - | - |
| Warehouse native | - | - |
| Predictive analytics | - | - |
| Consent management | - | - |
| Data residency EU | - | - |
| B2B support | - | - |
| Open source | - | - |

*Source: Vioscale. Generated 2026-09-01T16:56:37.261Z. "-" = undocumented, not absent.*