# Moz Pro vs SpyFu

**Leader by Vioscale score:** Moz Pro

| Attribute | Moz Pro | SpyFu |
|---|---|---|
| **Vioscale score** | 70 (38% (low)) | 56.1 (37% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Moz Pro helps businesses research keywords, audit technical issues, track search rankings across devices, monitor competitors, and generate automated reports to improve organic search visibility. | A competitor intelligence platform that reveals the keywords and ads competitors target for SEO and Google Ads, provides AI-driven content optimization recommendations, and tracks ranking performance against competitors. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"All Google-supported languages globally","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"transparent"}` | `{"deployment":"cloud","public_api":true,"rank_tracking":true,"backlink_index":true,"competitor_intel":true,"keyword_research":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 3 | 1 |
| integrations.list | `[{"name":"Google My Business"},{"name":"Google Business Profile"},{"name":"Google Data Studio"}]` | `[{"name":"ChatGPT"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","CA","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Moz Local","features":["Google My Business activity tracking","Location data distribution and syncing to directories in US, UK, Canada","Location-based review alerts","Location-based social posting"],"components":[{"kind":"fixed","amount":16,"period":"month","currency":"USD"}],"description":"For businesses with physical locations or service areas","contactSales":false},{"free":false,"name":"Moz Pro","features":["Keyword research tools","Link research tools","Technical SEO site crawl and audits","Weekly rank tracking by device","Automated custom reports","Competitive research tools","On-page SEO analysis","SERP feature tracking","Local SERP competitor visibility","Custom report builder","Google Data Studio integration","CSV exports","Multi-language keyword tracking","Unlimited sites and competitor tracking","API access"],"components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"description":"For website owners seeking organic traffic and measurable business results","contactSales":false},{"free":false,"name":"STAT","features":["Daily rank tracking by device","Granular data and segmentation","Local and mobile SERP tracking","App and API flexibility","Competitor intelligence"],"components":[{"kind":"fixed","amount":720,"period":"month","currency":"USD"}],"description":"For enterprises with high-volume keyword tracking requirements","contactSales":false}],"summary":"From $16/month. Free 7-day trial available.","currency":"USD","freeTier":true,"sourceUrl":"https://moz.com/products/api/pricing/enterprise","retrievedAt":"2026-08-14T16:35:25.277Z","freeTrialDays":7,"startingPrice":{"amount":16,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Basic","summary":"$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.","features":["10k search results","10k data exports","1 live site tracking project","10+ years historical data","RivalFlow (0 sites)","ChatGPT integration (limited)","5k weekly keyword rankings","10 automated reports","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":29,"period":"month","currency":"USD"}],"description":"Entry-level SEO and PPC research","contactSales":false,"includedLimits":{"data_exports":"10k","search_results":"10k","automated_reports":"10","weekly_tracked_keywords":"5k","live_site_tracking_projects":"1"}},{"free":false,"name":"Pro + AI","summary":"$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.","features":["Unlimited search results and exports","10 live site tracking projects","10+ years historical data","RivalFlow (1 site)","ChatGPT integration (unlimited)","15k weekly keyword rankings","100 automated reports","AI brand monitoring","Paid keyword and ad copy generation","Stream domain and URL ranking data","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":89,"period":"month","currency":"USD"}],"description":"Professional features with unlimited data and AI tools","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"100","weekly_tracked_keywords":"15k","live_site_tracking_projects":"10"}},{"free":false,"name":"Team/Agency","summary":"$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.","features":["Unlimited search results and exports","Unlimited live site tracking projects","10+ years historical data","RivalFlow (5 sites)","ChatGPT integration (unlimited)","50k weekly keyword rankings","Unlimited automated reports","AI brand monitoring","Paid keyword and ad copy generation","Weekly improvement ideas (Agency Flex use)","Stream domain and URL ranking data","100 API credits included","Google Ads templates","GSC integration","White labeled reporting","API access"],"minSeats":5,"commitment":"monthly","components":[{"kind":"fixed","amount":187,"period":"month","currency":"USD"}],"description":"Enterprise solution with unlimited projects and 5 included user seats","contactSales":false,"includedLimits":{"data_exports":"Unlimited","search_results":"Unlimited","automated_reports":"Unlimited","weekly_tracked_keywords":"50k","live_site_tracking_projects":"Unlimited"}}],"addOns":[{"name":"Additional User Seats","components":[{"kind":"per_unit","unit":"seat","amount":15,"period":"month","currency":"USD"}]}],"summary":"From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.","currency":"USD","freeTier":false,"sourceUrl":"https://www.spyfu.com","retrievedAt":"2026-08-03T22:57:52.398Z","startingPrice":{"amount":29,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | commercial |
| pricing.price_level | mid | mid |
| pricing.transparent | yes | yes |
| security.disclosure_policy | yes | yes |

## Capabilities (SEO Tools)

| Capability | Moz Pro | SpyFu |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier / free tool | ✓ | - |
| Pricing model | Flat | - |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | - |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | - |
| Countries / locales covered | All Google-supported languages globally | - |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✗ | - |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T17:07:17.432Z. "-" = undocumented, not absent.*