# Moz Pro vs SE Ranking

**Leader by Vioscale score:** Moz Pro

| Attribute | Moz Pro | SE Ranking |
|---|---|---|
| **Vioscale score** | 70 (38% (low)) | 58 (55% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Moz Pro helps businesses research keywords, audit technical issues, track search rankings across devices, monitor competitors, and generate automated reports to improve organic search visibility. | Complete AI SEO platform with keyword research, backlink analysis, rank tracking, site audits, competitor research, content optimization, and AI search tracking. Integrates with Claude and other AI assistants via MCP for automated SEO workflows. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"All Google-supported languages globally","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"transparent"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"rank_tracking":true,"backlink_index":true,"locales_covered":"188+ countries and regions","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 3 | 13 |
| integrations.list | `[{"name":"Google My Business"},{"name":"Google Business Profile"},{"name":"Google Data Studio"}]` | `[{"name":"Google Analytics 4"},{"name":"Google Search Console"},{"name":"Google Ads"},{"name":"Matomo Analytics"},{"name":"Data Studio"},{"name":"Whatagraph"},{"name":"Agency Analytics"},{"name":"Reportz.io"},{"name":"Zapier"},{"name":"Make.com"},{"name":"n8n"},{"name":"Appy Pie Automate"},{"name":"Google Business Profile"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":["US","CA","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Moz Local","features":["Google My Business activity tracking","Location data distribution and syncing to directories in US, UK, Canada","Location-based review alerts","Location-based social posting"],"components":[{"kind":"fixed","amount":16,"period":"month","currency":"USD"}],"description":"For businesses with physical locations or service areas","contactSales":false},{"free":false,"name":"Moz Pro","features":["Keyword research tools","Link research tools","Technical SEO site crawl and audits","Weekly rank tracking by device","Automated custom reports","Competitive research tools","On-page SEO analysis","SERP feature tracking","Local SERP competitor visibility","Custom report builder","Google Data Studio integration","CSV exports","Multi-language keyword tracking","Unlimited sites and competitor tracking","API access"],"components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"}],"description":"For website owners seeking organic traffic and measurable business results","contactSales":false},{"free":false,"name":"STAT","features":["Daily rank tracking by device","Granular data and segmentation","Local and mobile SERP tracking","App and API flexibility","Competitor intelligence"],"components":[{"kind":"fixed","amount":720,"period":"month","currency":"USD"}],"description":"For enterprises with high-volume keyword tracking requirements","contactSales":false}],"summary":"From $16/month. Free 7-day trial available.","currency":"USD","freeTier":true,"sourceUrl":"https://moz.com/products/api/pricing/enterprise","retrievedAt":"2026-08-14T16:35:25.277Z","freeTrialDays":7,"startingPrice":{"amount":16,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"hybrid","plans":[{"free":true,"name":"Free Trial","summary":"100K free credits, 14-day full platform access","features":["100K free credits","Full API & MCP access","Test every API endpoint","14-day trial","No credit card required"],"components":[{"kind":"one_time","amount":0,"currency":"GBP"}],"description":"Full API & MCP access for testing","contactSales":false,"includedLimits":{"credits":"100K"}},{"free":false,"name":"Wallet","summary":"£40/mo for 250K credits (example), pay-as-you-go","features":["Pay only for what you use","No recurring fees","No commitment","Top up credits anytime","Credits never expire","MCP included"],"components":[{"kind":"fixed","amount":40,"period":"month","currency":"GBP"}],"description":"Pay-as-you-go for one-off projects","contactSales":false,"includedLimits":{"example":"250K credits at £40/mo"}},{"free":false,"name":"Standalone","summary":"£135/mo billed annually (£1,620/year), 12M credits/year","features":["Annual billing only","Up to 57% off Wallet rates","Volume-based pricing discounts","Data API included","MCP included","Most popular"],"commitment":"annual","components":[{"kind":"fixed","amount":135,"period":"month","currency":"GBP"}],"description":"API access for teams with consistent volume","contactSales":false,"includedLimits":{"credits":"12M/year"}},{"free":false,"name":"Enterprise","summary":"Custom pricing for high-volume data access","features":["120M+ credits/year","Custom integrations development","Custom RPS limits","High-volume pricing from $30/1M credits"],"description":"High-volume data access for large companies","contactSales":true,"includedLimits":{"credits":"120M+/year"}},{"free":false,"name":"API Add-on","summary":"£35/mo billed annually, adds 3M credits/year to existing plan","features":["Data API + Project API access","Volume-based pricing discounts","Annual billing only","MCP included"],"commitment":"annual","components":[{"kind":"fixed","amount":35,"period":"month","currency":"GBP"}],"description":"Extend existing SE Ranking subscription","contactSales":false,"includedLimits":{"credits":"3M/year"}}],"summary":"From £40/mo or £135/mo annual. Free tier with 100K credits and 14-day trial.","currency":"GBP","freeTier":true,"sourceUrl":"https://seranking.com","retrievedAt":"2026-08-01T15:40:55.414Z","freeTrialDays":14,"startingPrice":{"amount":35,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.transparent | yes | no |
| reliability.status_page | - | yes |
| security.disclosure_policy | yes | - |

## Capabilities (SEO Tools)

| Capability | Moz Pro | SE Ranking |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | Flat | - |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | All Google-supported languages globally | 188+ countries and regions |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✗ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: Vioscale. Generated 2026-09-01T15:19:53.178Z. "-" = undocumented, not absent.*