# Metricool vs SocialPilot

**Leader by Vioscale score:** Metricool

| Attribute | Metricool | SocialPilot |
|---|---|---|
| **Vioscale score** | 64.4 (62% (medium)) | 58.1 (57% (medium)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences. | A social media management solution that helps professionals, teams, and businesses automate content publishing, scheduling, analytics, and engagement across multiple social networks from a single dashboard. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"scheduling":true,"link_in_bio":true,"unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"networks_supported":"Meta, Pinterest, LinkedIn, X, Google","pricing_transparency":"contact_sales"}` | `{"analytics":"advanced","free_tier":true,"ai_content":true,"mobile_app":false,"scheduling":true,"unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"approval_workflows":true,"networks_supported":"Facebook, Instagram, YouTube, TikTok, and other major social platforms","pricing_transparency":"contact_sales"}` |
| integrations.count | 6 | 5 |
| integrations.list | `[{"name":"Meta"},{"name":"Pinterest"},{"name":"LinkedIn"},{"name":"X"},{"name":"Google"},{"name":"Looker Studio"}]` | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"TikTok"},{"name":"YouTube"},{"name":"Google Business"}]` |
| market.availability | - | `{"hqCountry":"IN","primaryMarkets":["US","GB","IN"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Manage 1 brand","Manage all social networks except LinkedIn and Twitter","Schedule up to 20 posts per month","Analyze 5 competitor profiles","30 days of analytics history","AI social media assistant","Metricool MCP"],"minSeats":1,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"brands":"1","competitors":"5","posts_per_month":"20","analytics_history":"30 days"}},{"free":false,"name":"Starter","summary":"$20/month for up to 5 brands; $36/month for up to 10 brands","features":["Manage up to 10 brands","Unlimited content publishing","Analyze up to 100 competitors","X add-on access","Advanced Analytics add-on access","LinkedIn connection","Limited Campaign Dashboards and Metricool Studio access","PDF and PPT reports","Multiple link-in-bio","Unlimited analytics history","Google Drive and Canva integration"],"minSeats":10,"components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"posts":"unlimited","brands":"10","competitors":"100"}},{"free":false,"name":"Advanced","summary":"$53/month for up to 15 brands; $85/month for up to 25 brands; $159/month for 50 brands","features":["Manage up to 50 brands","Team and client management","Role management","Post approval system","Complete Twitter/X analytics","Customizable report templates","Looker Studio connector","Metricool API access","Everything in Free and Starter plans"],"minSeats":50,"components":[{"kind":"fixed","amount":53,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"brands":"50"}},{"free":false,"name":"Custom","summary":"Contact sales","features":["Custom number of brands","White label","Dedicated account manager","Custom AI assistant credits"],"contactSales":true}],"summary":"Free plan available. Starter from $20/month; Advanced from $53/month. Annual discount up to 24%.","currency":"USD","freeTier":true,"sourceUrl":"https://metricool.com","retrievedAt":"2026-08-03T22:56:59.512Z","startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"$30/mo billed monthly; $25.50/mo billed annually (save 15%)","features":["7 Social Media Accounts","1 User","500 AI Credits","Content Library","Tags"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":30,"period":"month","currency":"USD"}],"description":"Built for professionals who work independently","contactSales":false,"includedLimits":{"users":"1","accounts":"7","ai_credits":"500"}},{"free":false,"name":"Standard","summary":"$50/mo billed monthly; $42.50/mo billed annually (save 15%)","features":["15 Social Media Accounts","3 Users","1000 AI Credits","Social Media Inbox","Analytics","Team Collaboration","Approval"],"minSeats":3,"commitment":"monthly","components":[{"kind":"fixed","amount":50,"period":"month","currency":"USD"}],"description":"Designed to empower SMBs and small teams","contactSales":false,"includedLimits":{"users":"3","accounts":"15","ai_credits":"1000"}},{"free":false,"name":"Premium","summary":"$100/mo billed monthly; $85/mo billed annually (save 15%). Most Popular.","features":["25 Social Media Accounts","6 Users","5000 AI Credits","Bulk Schedule","Advanced Analytics","Client Approval","White Label Reports"],"minSeats":6,"commitment":"monthly","components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"description":"Capabilities built for growing agencies who want to scale","contactSales":false,"includedLimits":{"users":"6","accounts":"25","ai_credits":"5000"}},{"free":false,"name":"Ultimate","summary":"$200/mo billed monthly; $170/mo billed annually (save 15%)","features":["50 Social Media Accounts","Unlimited Users","Unlimited AI Credits","Advanced Security","Advanced White Label","Dedicated Account Manager","Migration & Onboarding"],"commitment":"monthly","components":[{"kind":"fixed","amount":200,"period":"month","currency":"USD"}],"description":"Designed for established agencies and multi-location brands","contactSales":false,"includedLimits":{"users":"Unlimited","accounts":"50","ai_credits":"Unlimited"}}],"addOns":[{"name":"Extra Accounts","components":[{"kind":"fixed","amount":4,"period":"month","currency":"USD"}]},{"name":"Additional User","components":[{"kind":"fixed","amount":5,"period":"month","currency":"USD"}]}],"summary":"From $30/mo. Free 14-day trial (no credit card required). Save 15% with annual billing.","currency":"USD","freeTier":false,"sourceUrl":"https://www.socialpilot.co","retrievedAt":"2026-08-01T15:40:09.610Z","freeTrialDays":14,"startingPrice":{"amount":30,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | free | freemium |
| pricing.price_level | free | low |
| pricing.transparent | no | no |
| reliability.status_page | yes | - |
| security.gdpr | - | yes |
| security.soc2 | - | yes |

## Capabilities (Social Media Management Software)

| Capability | Metricool | SocialPilot |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier | ✓ | ✓ |
| Pricing unit | - | - |
| **Coverage** |  |  |
| Networks supported | Meta, Pinterest, LinkedIn, X, Google | Facebook, Instagram, YouTube, TikTok, and other major social platforms |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | - | - |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Advanced |
| **Agency** |  |  |
| Approval workflows / client workspaces | - | ✓ |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | ✓ | - |
| **Platform** |  |  |
| Mobile app | - | ✗ |

*Source: Vioscale. Generated 2026-09-01T15:18:27.601Z. "-" = undocumented, not absent.*