# Metricool vs Planoly

**Leader by Vioscale score:** Planoly

| Attribute | Metricool | Planoly |
|---|---|---|
| **Vioscale score** | 64.4 (62% (medium)) | 80 (49% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences. | A platform to plan, schedule, and publish social media content across multiple channels including Instagram, TikTok, YouTube, and others from a single dashboard, with built-in tools for content creation, link-in-bio storefronts, and analytics. |
| features.capabilities | `{"analytics":"advanced","free_tier":true,"ai_content":true,"scheduling":true,"link_in_bio":true,"unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"networks_supported":"Meta, Pinterest, LinkedIn, X, Google","pricing_transparency":"contact_sales"}` | `{"analytics":"basic","free_tier":true,"ai_content":true,"mobile_app":true,"scheduling":true,"link_in_bio":true,"pricing_unit":"per_seat_account","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"no","approval_workflows":false,"networks_supported":"Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest","pricing_transparency":"contact_sales"}` |
| integrations.count | 6 | 11 |
| integrations.list | `[{"name":"Meta"},{"name":"Pinterest"},{"name":"LinkedIn"},{"name":"X"},{"name":"Google"},{"name":"Looker Studio"}]` | `[{"name":"Canva"},{"name":"Dupe"},{"name":"Instagram"},{"name":"TikTok"},{"name":"Facebook"},{"name":"YouTube"},{"name":"Threads"},{"name":"X (Twitter)"},{"name":"LinkedIn"},{"name":"Pinterest"},{"name":"Amazon"}]` |
| market.availability | - | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free","features":["Manage 1 brand","Manage all social networks except LinkedIn and Twitter","Schedule up to 20 posts per month","Analyze 5 competitor profiles","30 days of analytics history","AI social media assistant","Metricool MCP"],"minSeats":1,"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"brands":"1","competitors":"5","posts_per_month":"20","analytics_history":"30 days"}},{"free":false,"name":"Starter","summary":"$20/month for up to 5 brands; $36/month for up to 10 brands","features":["Manage up to 10 brands","Unlimited content publishing","Analyze up to 100 competitors","X add-on access","Advanced Analytics add-on access","LinkedIn connection","Limited Campaign Dashboards and Metricool Studio access","PDF and PPT reports","Multiple link-in-bio","Unlimited analytics history","Google Drive and Canva integration"],"minSeats":10,"components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"posts":"unlimited","brands":"10","competitors":"100"}},{"free":false,"name":"Advanced","summary":"$53/month for up to 15 brands; $85/month for up to 25 brands; $159/month for 50 brands","features":["Manage up to 50 brands","Team and client management","Role management","Post approval system","Complete Twitter/X analytics","Customizable report templates","Looker Studio connector","Metricool API access","Everything in Free and Starter plans"],"minSeats":50,"components":[{"kind":"fixed","amount":53,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"brands":"50"}},{"free":false,"name":"Custom","summary":"Contact sales","features":["Custom number of brands","White label","Dedicated account manager","Custom AI assistant credits"],"contactSales":true}],"summary":"Free plan available. Starter from $20/month; Advanced from $53/month. Annual discount up to 24%.","currency":"USD","freeTier":true,"sourceUrl":"https://metricool.com","retrievedAt":"2026-08-03T22:56:59.512Z","startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Starter","summary":"$14/month or $168/year","features":["1 Social Set","Unlimited uploads","1 User","Free Link in Bio","Sell digital products and physical merch","Automate Instagram DMs"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":14,"period":"month","currency":"USD"}],"description":"Best for solo creators","contactSales":false,"includedLimits":{"users":"1","uploads":"unlimited","social_sets":"1"}},{"free":false,"name":"Growth","summary":"$24/month or $288/year","features":["2 Social Sets","2 Users","AI content generation","Content calendar","Post scheduling","Grid preview","Media library","Auto-responses","Link-in-bio storefront","Analytics"],"minSeats":2,"commitment":"monthly","components":[{"kind":"fixed","amount":24,"period":"month","currency":"USD"}],"description":"Best for small teams","contactSales":false,"includedLimits":{"users":"2","social_sets":"2"}},{"free":false,"name":"Pro","summary":"$47/month or $444/year","features":["6 Social Sets","6 Users","All Growth plan features"],"minSeats":6,"commitment":"monthly","components":[{"kind":"fixed","amount":47,"period":"month","currency":"USD"}],"description":"Best for agencies","contactSales":false,"includedLimits":{"users":"6","social_sets":"6"}}],"addOns":[{"name":"Additional Social Set","components":[{"kind":"per_unit","unit":"social set","amount":10,"period":"month","currency":"USD"}]},{"name":"Additional User","components":[{"kind":"per_unit","unit":"user","amount":5,"period":"month","currency":"USD"}]},{"name":"The Drop (Templates)","components":[{"kind":"fixed","amount":9,"period":"month","currency":"USD"}]}],"summary":"From $14/month. Free tier with 10 uploads/month. 14-day free trial on all paid plans.","currency":"USD","freeTier":true,"sourceUrl":"https://www.planoly.com/pricing","retrievedAt":"2026-08-21T13:18:45.122Z","freeTrialDays":14,"startingPrice":{"amount":14,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | free | freemium |
| pricing.price_level | free | low |
| pricing.starting_price | - | `{"amount":14,"currency":"USD"}` |
| pricing.transparent | no | yes |
| reliability.status_page | yes | - |
| security.gdpr | - | yes |

## Capabilities (Social Media Management Software)

| Capability | Metricool | Planoly |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Contact-sales | Contact-sales |
| Free tier | ✓ | ✓ |
| Pricing unit | - | Per-seat + per-account |
| **Coverage** |  |  |
| Networks supported | Meta, Pinterest, LinkedIn, X, Google | Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest |
| TikTok / YouTube support | ✓ | ✓ |
| **Publishing** |  |  |
| Post scheduling / queue | ✓ | ✓ |
| Content calendar | ✓ | ✓ |
| **Engagement** |  |  |
| Unified inbox / engagement | ✓ | ✓ |
| Social listening / monitoring | - | No |
| **Analytics** |  |  |
| Analytics & reporting | Advanced | Basic |
| **Agency** |  |  |
| Approval workflows / client workspaces | - | ✗ |
| **AI** |  |  |
| AI content generation | ✓ | ✓ |
| **Extras** |  |  |
| Link-in-bio / bundled extras | ✓ | ✓ |
| **Platform** |  |  |
| Mobile app | - | ✓ |

*Source: Vioscale. Generated 2026-09-01T16:54:23.286Z. "-" = undocumented, not absent.*