# Metadata.io vs Terminus

**Leader by Vioscale score:** Metadata.io

| Attribute | Metadata.io | Terminus |
|---|---|---|
| **Vioscale score** | 44.2 (41% (low)) | 17.3 (3% (low)) |
| deployment.options | `{"cloud":true}` | - |
| description.long | Metadata provides AI agents that build audiences, generate creative, manage campaigns, and execute paid advertising across LinkedIn, Google, Meta, and other channels. Teams retain control over budget, approvals, brand guidelines, and channel strategy. | Combines buyer intelligence and coordinated marketing execution to help B2B companies identify their most winnable accounts and convert them into pipeline. Operates across content syndication, programmatic advertising, AI search, and web personalization channels using a unified signal foundation. |
| features.capabilities | `{"iso_27001":true,"soc2_type_ii":true,"linkedin_ads_b2b_audience_sync":true,"marketo_pardot_eloqua_marketing_sync":false,"third_party_intent_data_surge_scoring":true,"salesforce_dynamics_enterprise_crm_sync":true,"outreach_salesloft_sales_engagement_sync":false,"personalized_website_experiences_by_account":false,"account_level_programmatic_display_advertising":true,"ip_to_company_anonymous_visitor_identification":true,"predictive_ai_ideal_customer_profile_icp_modeling":true}` | - |
| integrations.count | 12 | 3 |
| integrations.list | `[{"name":"LinkedIn"},{"name":"Meta"},{"name":"Google Ads"},{"name":"Microsoft Advertising"},{"name":"Reddit"},{"name":"X"},{"name":"ChatGPT Ads"},{"name":"Salesforce"},{"name":"HubSpot"},{"name":"Amazon S3"},{"name":"Bombora"},{"name":"G2"}]` | `[{"name":"ChatGPT"},{"name":"Perplexity"},{"name":"Gemini"}]` |
| platform.support | `{"web":true}` | - |
| pricing | `{"type":"quote","summary":"Custom quote based on channels managed, ad spend volume, and workflow delegation. Book a demo.","freeTier":false,"sourceUrl":"https://metadata.io/pricing","retrievedAt":"2026-08-25T08:32:05.303Z"}` | - |
| pricing.free_tier | no | - |
| pricing.model | quote | commercial |
| pricing.price_level | unknown | - |
| pricing.transparent | no | - |
| security.gdpr | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | - |

## Capabilities (Account Based Marketing)

| Capability | Metadata.io | Terminus |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Ip to company anonymous visitor identification | ✓ | - |
| Third party intent data surge scoring | ✓ | - |
| Predictive AI ideal customer profile icp modeling | ✓ | - |
| Account level programmatic display advertising | ✓ | - |
| Linkedin ads B2B audience sync | ✓ | - |
| Personalized website experiences by account | ✗ | - |
| Salesforce dynamics enterprise CRM sync | ✓ | - |
| Marketo pardot eloqua marketing sync | ✗ | - |
| Outreach salesloft sales engagement sync | ✗ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T17:26:49.062Z. "-" = undocumented, not absent.*