# Matomo vs Snowplow

| Attribute | Matomo | Snowplow |
|---|---|---|
| **Vioscale score** | 42.3 (13% (low)) | 37 (30% (low)) |
| deployment.options | `{"cloud":true,"on_prem":true,"self_hosted":true}` | `{"cloud":true,"hybrid":true,"self_hosted":true}` |
| description.long | Matomo is an open-source analytics platform that gives users full control over their data and respects privacy regulations like GDPR and HIPAA. Data remains on your infrastructure with no third-party access, offering a transparent alternative to commercial analytics services. | A platform for collecting, processing, and delivering real-time first-party behavioral data from customers across web, mobile, and server environments to data warehouses, streaming platforms, and business applications. Emphasizes data ownership, privacy compliance, and AI-ready data quality. |
| features.capabilities | `{"open_source":true,"hipaa_available":true}` | - |
| integrations.count | - | 17 |
| integrations.list | - | `[{"name":"Snowflake"},{"name":"BigQuery"},{"name":"Redshift"},{"name":"Databricks"},{"name":"Kafka"},{"name":"Kinesis"},{"name":"Pub/Sub"},{"name":"ClickHouse"},{"name":"Google Ads"},{"name":"Python"},{"name":"Java"},{"name":"Go"},{"name":"Ruby"},{"name":"Scala"},{"name":".NET"},{"name":"MaxMind GeoIP"},{"name":"Webhook destinations"}]` |
| market.availability | - | `{"hqCountry":"GB","primaryMarkets":["US","GB","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"mac":true,"web":true,"android":true}` | `{"cli":true,"ios":true,"web":true,"android":true}` |
| pricing | - | `{"type":"quote","plans":[{"free":true,"name":"Free Trial","description":"14-day trial with full product functionality","contactSales":false},{"free":false,"name":"Self-Hosted Pipeline","description":"Self-managed deployment option for previous open-source users","contactSales":true},{"free":false,"name":"Snowplow Platform","features":["35+ first-party trackers and webhooks","In-stream enrichments","Event compression","24/7 customer support","Data model packs","Managed auto-scaling","Data quality monitoring","Event forwarding","Pipeline observability","SLA guarantees","Global availability","Advanced governance and security"],"description":"Fully managed, scalable solution with enterprise features","contactSales":true}],"summary":"14-day free trial available; production pricing on quote basis","freeTier":false,"sourceUrl":"https://snowplow.io/pricing","retrievedAt":"2026-08-19T09:04:28.145Z","freeTrialDays":14}` |
| pricing.free_tier | - | no |
| pricing.model | commercial | quote |
| pricing.price_level | - | unknown |
| pricing.transparent | - | no |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | - | yes |

## Capabilities (Event Tracking)

| Capability | Matomo | Snowplow |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Warehouse native | - | - |
| Server side tracking | - | - |
| Tracking plan governance | - | - |
| Consent management | - | - |
| Data residency EU | - | - |
| Real time streaming | - | - |
| HIPAA available | ✓ | - |
| SOC2 | - | - |
| Open source | ✓ | - |

*Source: Vioscale. Generated 2026-09-01T16:26:47.999Z. "-" = undocumented, not absent.*