# Marpipe vs Smartly.io

| Attribute | Marpipe | Smartly.io |
|---|---|---|
| **Vioscale score** | 49.5 (26% (low)) | 31.2 (12% (low)) |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A SaaS platform that transforms product feed data into branded, templated catalog ads for Meta, Pinterest, and other advertising channels. It includes features for video creation, AI-generated variations, SKU-level optimization, and feed management to improve ad performance. | Provides automated advertising campaign management across social platforms. Coordinates creative asset production with media planning and budget optimization to improve campaign performance. |
| integrations.count | 16 | 6 |
| integrations.list | `[{"name":"Shopify"},{"name":"WooCommerce"},{"name":"Meta"},{"name":"Instagram"},{"name":"Pinterest"},{"name":"Stripe"},{"name":"PayPal"},{"name":"Braintree"},{"name":"Afterpay"},{"name":"Klarna"},{"name":"Shop Pay"},{"name":"Google"},{"name":"YouTube"},{"name":"Facebook"},{"name":"LinkedIn"},{"name":"Twitter"}]` | `[{"name":"Facebook"},{"name":"Instagram"},{"name":"Pinterest"},{"name":"Snapchat"},{"name":"TikTok"},{"name":"Google"}]` |
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"hqCountry":"FI","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"free","freeTier":true,"sourceUrl":"https://www.marpipe.com/blog/bnpl-installment-pricing-catalog-ads","retrievedAt":"2026-08-17T21:37:21.595Z"}` | - |
| pricing.free_tier | yes | - |
| pricing.model | free | - |
| pricing.price_level | free | - |
| pricing.transparent | no | - |
| security.disclosure_policy | - | yes |
| security.gdpr | - | yes |
| security.iso27001 | - | yes |

## Capabilities (Ad Creative Tools)

| Capability | Marpipe | Smartly.io |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Automated aspect ratio bulk resizing | - | - |
| Dynamic creative optimization dco feeds | - | - |
| Html5 animated banner generation | - | - |
| AI copy and headline generation | - | - |
| Brand kit color and font enforcement | - | - |
| Video ad cropping and trimming | - | - |
| Meta facebook instagram ads API sync | - | - |
| Google display network ads API sync | - | - |
| Tiktok linkedin ads API sync | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: Vioscale. Generated 2026-09-01T17:34:43.981Z. "-" = undocumented, not absent.*